Samsung has officially launched its ultra-premium 2025 television lineup in India, bringing artificial intelligence front and center into living rooms across the country. The new range includes updated Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame TVs, all now powered by Samsung’s advanced Vision AI framework. This marks a significant step for the company as it pushes to dominate the premium TV segment in India by offering smarter, more personalized, and deeply connected experiences.
Vision AI: The Brain Behind the Screens
At the core of the 2025 models lies Samsung Vision AI, a three-pillar system that goes beyond traditional TV features.
- AI Mode: Uses deep learning to adjust picture and audio settings in real-time based on ambient lighting and content type.
- AI Experience: Learns user behavior and viewing patterns to offer custom content suggestions and optimize settings.
- Multi-Device Connectivity: Connects seamlessly with smartphones, tablets, and smart appliances for synchronized control across devices.
“Televisions are no longer just screens. They’re becoming intelligent companions in Indian homes,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India. “With Vision AI, we’re putting the viewer in full control.”
Major Features: From Gesture Control to Pet Monitoring
The 2025 models integrate several futuristic features designed to turn the TV into a home command center.
- Universal Gesture Control: Wave your hand, and your TV responds. This feature, linked with a Galaxy Watch, removes the need for a remote.
- AI Upscaling Pro: Enhances lower-resolution content to near-8K quality using Samsung’s powerful NQ8 AI Gen3 processor.
- Generative Wallpaper: Idle screens become personalized digital canvases with unique 4K visuals matching moods or occasions.
- Pet & Family Care Mode: Detects sounds like a dog barking or a baby crying and alerts users with helpful actions.
- SmartThings Integration: Offers real-time alerts, energy monitoring, and control of smart devices, making the TV a hub for the connected home.
Neo QLED 8K QN950F: Samsung’s Flagship Star
Leading the new range is the Neo QLED 8K QN950F, available in 65″, 75″, and 85″ sizes. It features:
- NQ8 AI Gen3 Processor with 768 neural networks
- 8K AI Upscaling Pro for sharp and lifelike visuals
- Glare-Free Display for reflection-free viewing even in bright rooms
- Q-Symphony + Dolby Atmos sound setup for immersive audio
- 240Hz Refresh Rate ideal for gaming and sports
Encased in an ultra-thin Infinity Air design, the QN950F blends performance and style, aiming to redefine the big-screen experience.
Expanded Lineup: Neo QLED 4K, OLED, and More
The new Neo QLED 4K TVs — including models like QN90F, QN85F, QN80F, and QN70F — come with Quantum Matrix Technology Plus, Motion Xcelerator at 165Hz, and Dolby Atmos-enabled 4.2.2 channel sound systems.
Samsung’s 2025 OLED TVs bring improvements such as the NQ4 AI Gen3 Processor, PANTONE Validated color, Motion Enhancer Pro for sports content, and ultra-slim Infinity One design with detachable One Connect box to reduce wire clutter.
Local Smart Experiences: Designed for Indian Households
Samsung is doubling down on smart services designed specifically for Indian users:
- Gaming Hub: Access to AAA cloud games with no console required.
- Education Hub: Offers live and recorded classes for students.
- TV Key Service: Delivers content directly through the cloud, removing the need for a set-top box.
- Samsung TV Plus: Free access to over 125 live channels including news, movies, and entertainment.
Security & Software Support: 7 Years of OS Updates
All models come fortified with Samsung Knox — a multi-layered security platform that detects unauthorized changes and protects personal data.
In a move expected to appeal to long-term buyers, Samsung also announced 7 years of guaranteed OS upgrades at no additional cost. This makes it one of the few brands offering decade-long software relevance in the smart TV category.
Pricing & Availability
Pre-orders for the 2025 lineup begin May 7, 2025, across Samsung retail stores, Samsung.com, and leading offline and online platforms. Launch offers include:
- Free Soundbar (worth up to ₹90,990)
- Cashback up to 20%
- Zero down payment EMIs
- Monthly installments from ₹2,990
- Up to 30-month EMI tenure
The TVs are available in sizes ranging from 43″ to 115″, ensuring options for both compact apartments and high-end home theatres.
Starting prices:
- Neo QLED 8K: ₹2,72,990
- Neo QLED 4K: ₹89,990
- OLED: ₹1,54,990
- QLED: ₹49,490
- The Frame: ₹63,990
Offers are valid till May 28, 2025.
Samsung’s 2025 AI TV range pushes beyond mere display specs. With intelligent software, gesture control, home integration, and futureproofing through OS updates, it’s not just about watching anymore. It’s about living through your screen—on your own terms.
