Category: Editorials

  • Bridging the Gap Between AI Products and Services: A Strategic Blueprint for Enterprise Transformation

    Bridging the Gap Between AI Products and Services: A Strategic Blueprint for Enterprise Transformation

    Artificial Intelligence (AI) continues to shape the future of enterprise technology, organizations across industries are under mounting pressure to adopt and scale AI solutions that can drive tangible business outcomes. From automating repetitive tasks to forecasting demand and personalizing customer experiences, AI promises transformative potential. However, a recurring challenge has emerged in how enterprises approach the implementation of AI: the disconnect between AI products and AI services.

    In the enterprise landscape, AI products and AI services represent two distinct but equally important dimensions. Products are typically pre-packaged solutions, offering well-defined capabilities that are deployable at scale. They are designed for rapid adoption, cost-efficiency, and operational reliability. Services, on the other hand, bring customization, flexibility, and depth. These involve human expertise, bespoke model development, domain-specific tuning, and continuous improvement tailored to the organization’s evolving needs.

    The problem arises when enterprises treat AI products and services as separate, unrelated streams. In many cases, organizations deploy AI products in isolation, expecting them to deliver immediate transformation without accounting for the contextual integration and change management required to make them effective. Conversely, some enterprises invest heavily in custom AI services but overlook the foundational value and maturity that established AI products can bring. This fragmented approach not only limits the ROI on AI investments but also creates silos that hinder innovation, increase technical debt, and frustrate internal stakeholders.

    This challenge is not merely operational—it is strategic. To realize the full potential of AI, enterprises must move toward a model that blends the strengths of products and services into a unified, coherent capability. This convergence requires more than technical alignment; it calls for a fundamental shift in how organizations assess their readiness, design their architectures, govern their projects, and structure their partnerships.

    A critical first step in this journey is rethinking how AI initiatives are scoped and launched. Rather than beginning with a tool or vendor, organizations should begin with a clear understanding of their own capabilities and objectives. Assessing factors such as data maturity, process standardization, infrastructure flexibility, internal AI literacy, and organizational culture allows leaders to select the right mix of products and services for their specific context. For instance, enterprises with well-structured processes and clean, accessible data might benefit from product-led approaches that emphasize speed and scale. Meanwhile, organizations with complex workflows or industry-specific nuances may require service-driven strategies to tailor AI to their environment.

    Once this foundation is established, architectural flexibility becomes essential. Enterprises need systems that allow AI products and services to co-exist and evolve together. This means embracing modular designs, API-first frameworks, and hybrid infrastructure models that support integration and scalability. The goal is not to build monolithic solutions but to create a flexible ecosystem where pre-built AI capabilities can be extended and customized through services as business needs evolve.

    Governance plays a pivotal role in ensuring that this hybrid model works in practice. Too often, product deployments and service engagements are managed under separate governance frameworks, with different KPIs, timelines, and leadership accountability. This disconnect breeds inefficiency and misalignment. Instead, enterprises should design governance structures centered on outcomes. By measuring success based on business impact rather than technical completion, organizations can ensure that both product and service components are working in harmony toward a shared goal. This also encourages cross-functional ownership, which is crucial for driving adoption and embedding AI into everyday operations.

    Equally important is the approach to partnerships. No single organization possesses all the expertise needed to develop, implement, and scale AI solutions in-house. Strategic collaborations with external partners—whether technology providers, system integrators, or domain specialists—can help accelerate maturity. However, these relationships must go beyond transactional engagements. The most effective partnerships emphasize co-creation, knowledge transfer, and joint problem-solving. They help enterprises avoid vendor lock-in while building internal capability and resilience.

    The path to bridging the AI product-service gap is not linear, nor is it instantaneous. It unfolds progressively, typically beginning with foundational use cases where off-the-shelf AI products can deliver quick wins. Over time, organizations layer on service components to enhance these products with greater contextual awareness, domain expertise, and process integration. Eventually, the most mature enterprises reach a point where products and services are no longer distinct categories but components of a single AI fabric—adaptive, intelligent, and continuously improving.

    At this stage, the boundaries dissolve. AI products become more configurable, enriched by service layers that embed organizational knowledge. AI services, in turn, leverage product platforms for scale and reliability. The result is an enterprise-wide AI capability that is greater than the sum of its parts—a living system that adapts to change, scales with demand, and delivers sustained competitive advantage.

    Ultimately, the future of enterprise AI does not lie in choosing between products and services. It lies in crafting strategies that leverage the strengths of both, integrating them into a coherent whole. This is not just a best practice; it is a necessity in an era where agility, efficiency, and innovation define success. Enterprises that recognize this imperative and act on it will be best positioned to harness the full power of AI—not just as a technology, but as a transformative force for their business.

    Bridging the Gap Between AI Products and Services: A Strategic Blueprint for Enterprise TransformationThis article has been authored by: Balaji Krishnamoorthy, EVP, Findability Sciences.

  • Powering India’s SOHO Revolution: How Smarter Tech Fuels Solopreneurs

    Powering India’s SOHO Revolution: How Smarter Tech Fuels Solopreneurs

    From home bakeries flourishing in Tier 3 towns to content creators thriving in city apartments and consultants working from compact bedrooms, India’s solopreneurs and SOHO professionals are fuelling a resilient, digital-first economy. A quiet revolution is transforming workspaces across the country, as millions set up consultancies, online stores, creative studios, and digital ventures from homes, garages, and modest rented spaces. This entrepreneurial wave extends far beyond metropolitan cities, rapidly expanding into Tier 2 to Tier 5 regions, where individuals are redefining the future of work with creativity, determination, and smart technology.

    This isn’t just economic diversification, it’s a reimagination of how India works. At the heart of this transformation lies technology. Not as a luxury, but as a daily enabler of ambition, productivity, and growth.

    The Solo Hustle: Big Aspirations, limited Tech Access

    India’s gig and micro-enterprise economy is poised for exponential growth, with over 15 million solopreneurs estimated in 2023 alone (Zinnov & Xynteo). These are self-driven individuals, freelancers, consultants, creators, artisans—often operating as lean, single-person teams. This ecosystem is expected to grow into a $20–30 billion market by 2025 (PayPal).

    These entrepreneurs, freelancers, consultants, digital creators, and artisans effortlessly juggle multiple responsibilities, from managing operations and marketing to delivering exceptional client experiences. Technology is their critical partner, enabling seamless multitasking, efficient workflow, and improved productivity. Increasingly, solopreneurs prefer sturdy and thoughtfully designed All-in-One solutions and desktops featuring big, high-resolution displays, ensuring enhanced visual clarity. Additionally, built-in intelligent security measures, such as retractable privacy-focused cameras and biometric access, provide essential peace of mind. Catering to this growing demand for reliable yet stylish, and high-performing tech is vital, not merely as a business upgrade but as fundamental infrastructure empowering their sustained success. This gap requires urgent attention. Because for India’s solo warriors, technology isn’t just an accessory, it’s the infrastructure of success.

    The invisible co-founder: Tech that works as hard as they do

    For solopreneurs and SOHO users, a smart device isn’t merely a workstation—it’s their trusted co-pilot. Whether it’s a graphic designer rendering high-res visuals, a boutique fashion seller managing her Instagram storefront, or a neighbourhood CA e-filing taxes for 20 clients from a home office—technology is the invisible co-founder.

    So, what do these users truly need?

    • Portability: Lightweight devices that can move between home desks, cafés, and client meetings, enhancing mobility without compromising productivity. Like a stationery shop owner using an AiO will help to save space on the counter, keeping the setup fixed and clutter-free for all-day billing and operations.
    • Performance: Smooth multitasking with business software, design tools, and cloud platforms delivery a seamless experience. For a homemade pickle seller using a desktop to manage orders, design labels, and run marketing, it will do all without any lag.
    • Battery Life: Reliable all-day usage for those in areas with power cuts or who are always mobile. CA in a small town can use a desktop with UPS support to work through power cuts, which are important for filing taxes and meeting client deadlines.
    • Security: Reliable protection safeguarding sensitive business, personal, and client data. A freelance insurance agent keeping client data will have more security on a desktop that never leaves her home office, minimizing theft or data loss risks.
    • AI & Smart Collaboration: Tools that help automate repetitive tasks, streamline workflows, and connect seamlessly making users feel supported and efficient. An ecommerce seller can automate replies and uploads listings using AI tools on desktop, saving time while managing multiple e-commerce platforms.
    • Upgradability: Expandable RAM and storage to scale with the user’s business needs—without needing a new machine every year fostering a sense of preparedness without frequent replacements. If a photo studio owner upgrades RAM and storage on his desktop to handle heavy editing work, they don’t need to buy a new machine for a very long time.

    Overall, these thoughtfully designed tech solutions transform everyday workflows into seamless, intuitive experiences, elevating user confidence and enabling greater professional satisfaction. The right technology doesn’t just support their business—it enriches every interaction, making each task simpler, smoother, and more enjoyable.

    Tech that listens: Building for India’s next big stories

    It is crucial to understand and cater to the pulse of new India—where big dreams are born in small spaces. Whether it’s a two-person design agency in Coimbatore, a home-based wellness coach in Udaipur, or a crafts entrepreneur in Bhuj—our aim at ASUS India is to support their journeys with technology that understands them.

    Our All-in-One and Consumer Desktop range is purpose-built for this audience, offering seamless multitasking, durable architecture, modern yet minimalist design suited for compact SOHO environments, and functionalities that enhance productivity. Additionally, our reliable after-sales support extends to smaller towns.

    With accessible pricing, localized service networks, and a deep understanding of Indian entrepreneurs’ needs, we’re committed to being the tech partner of every solopreneur who dares to dream.

    A new India is taking shape—one smart machine at a time

    India’s entrepreneurial spirit is no longer confined to boardrooms. It thrives in living rooms, village shops, garages, and remote studios. They’re not just running businesses—they’re building local economies, driving innovation, and creating jobs in their communities.

    For them, every decision counts. Every device matters. And every piece of tech is an investment in their future. With dependable, powerful, and intelligent tools, they are not just surviving, they’re thriving.

    Powering India’s SOHO Revolution: How Smarter Tech Fuels SolopreneursArticle Authored By: Mr. Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS India

    He has been with ASUS for over 10 years and his roles have played a pivotal role in scaling ASUS India’s business and market share by multi-folds. His key responsibilities range from managing varied verticals of business both online and offline accompanied with a robust sales force across 16 branches. In his multi-faceted role, Arnold along with managing and directing the Consumer PC & ROG business is responsible for brand building initiatives and sales growth nationally.

  • Gamification and Interactive Displays: Tools that are Making Classrooms Fun Again

    Gamification and Interactive Displays: Tools that are Making Classrooms Fun Again

    Classrooms today are undergoing a remarkable transformation—not just in terms of tools, but in how learning itself is experienced. Once dominated by one-way instruction and static blackboards, educational spaces are now evolving into dynamic hubs where participation, creativity, and playfulness take center stage. The traditional teaching system, long valued for its structure and discipline, is being reimagined through fresh, interactive approaches that speak to the interests and attention spans of today’s learners.

    Fueling this transformation is a new wave of educational tools that enhance—not erase—what educators have always aimed to do: inspire, engage, and educate. Gamification and interactive displays are bringing lessons to life, turning routine topics into exciting challenges and immersive experiences. Students are now solving math problems as part of games, exploring science through virtual experiments, and engaging with history via interactive timelines. These tools foster a deeper connection with the material and transform the classroom into a space where curiosity leads the way. The result is not just better academic performance, but a learning journey that feels fun, relevant, and deeply rewarding.

    The Evolving Learning Environment

    The Indian classroom is steadily embracing a more student-centric model, where interactive displays and gamified tools are reshaping the teaching-learning dynamic. Teachers are no longer just knowledge providers—they’re facilitators who guide students through personalized, curiosity-driven exploration. Supported by digital platforms and peer-led communities, educators are experimenting with adaptive techniques that respond to varied learning styles and real-world contexts. For today’s hyperconnected students, this shift feels natural. It mirrors the speed, interactivity, and personalization they experience daily, leading to greater engagement, better retention, and a renewed sense of ownership over their learning journey.

    Interactive Displays & Gamification: Making Learning Truly Come Alive

    As classrooms evolve into immersive, student-driven spaces, the tools shaping this change are becoming as dynamic as the learners themselves. One prominent catalyst is Interactive Flat Panels (IFPs)—digital canvases that empower teachers to deliver vivid, engaging lessons in real time. These displays transform traditional lessons into interactive experiences, enabling educators to dissect a virtual cell, map a historical journey, or present storyboards on-screen. By engaging multiple senses, IFPs support diverse learning styles and foster deeper understanding through active participation, guided by the teacher.

    Built on this interactive foundation, gamification adds an energizing layer of motivation and joy. Lessons infused with game mechanics—like rewards, timed challenges, and progress indicators—transform routine topics into playful quests. The result is a shift in mindset: students become eager participants, unafraid to make mistakes, and more invested in their progress. Together, IFPs and gamified content are enhancing classroom engagement, making learning feel relevant, exciting, and fun under the teacher’s guidance.

    Paving the Path for a Digital Education Revolution

    India’s classrooms are undergoing a transformation driven by the shift toward immersive, digitally-enabled learning. From urban centers to smaller towns, schools are adopting interactive tools like IFPs and digital pedagogy to enhance engagement and cater to diverse student needs. While challenges like infrastructure and access remain, educators are adapting these innovations to local contexts, recognizing that educational equity goes beyond access to schools—it’s about creating engaging and effective learning environments. This evolution is not just about technology; it’s about reimagining teaching and learning to promote curiosity, creativity, and critical thinking. Supported by policies, community-driven initiatives, and evolving pedagogical mindsets, India is witnessing a quiet revolution that is making education more democratic, responsive, and attuned to the needs of every learner.

    Gamification and Interactive Displays: Tools that are Making Classrooms Fun AgainArticle By – Mr. Muneer Ahmad, Vice President, AV Business, Viewsonic India

    Mr. Muneer Ahmad is associated with ViewSonic India since 2017. He is currently working as the Vice President of Sales and Marketing for Audio-Visual and EdTech Solutions. In his current role, he is responsible for strategizing marketing plans in sync with the company’s goals and objectives, managing distribution channels, and deployment of sales for the company. His KRA’s also include curating and implementing plans for business and market development, customer management, management of market research, strategic direction for promotions and advertising.

  • Top Features That Make OnePlus 13R a Gaming Powerhouse

    Top Features That Make OnePlus 13R a Gaming Powerhouse

    Mobile gaming asks much of a smartphone. Players want fast performance, sharp visuals, quick responses, and sustained power without getting too hot. The OnePlus 13R arrived recently, aiming to meet these needs for the mobile gaming community. Launched on January 7, 2025, as part of the new OnePlus 13 series, the OnePlus 13R brings specific hardware choices focused on delivering a strong gaming experience.

    Here are some of the main features OnePlus highlights for gaming on the OnePlus 13R:

    The Engine: Snapdragon Power

    At the core of any high-performance smartphone lies its main processor. The OnePlus 13R uses the Snapdragon 8 Gen 3 Mobile Platform. This processor contains multiple cores working together, designed to handle complex computations quickly.

    For mobile games, this translates to faster loading times, smoother rendering of detailed graphics, and the ability to run demanding titles at higher frame rates. The Snapdragon 8 Gen 3 includes a powerful graphics processing unit (GPU), the Adreno 750, which handles the visual output. A capable GPU is crucial for displaying the detailed textures, lighting effects, and complex environments found in many modern mobile games without stutter or delay.

    This processor is built on an efficient manufacturing process, aiming to deliver high power while managing energy use. A phone’s processor largely determines its peak performance, setting the stage for what it can handle during intense gaming sessions.

    Built for Smooth Play: The Gaming Engine

    Beyond the raw power of the processor, software plays a significant role in tuning performance. The OnePlus 13R incorporates what the company calls a HyperBoost Gaming Engine. This system includes features like a CPU Scheduler.

    A CPU scheduler manages how tasks are assigned to the processor cores. The HyperBoost Gaming Engine’s scheduler aims to prioritize gaming workloads, helping to keep frame rates stable during gameplay. Frame stability means the visual flow on the screen stays consistent, avoiding sudden drops that can disrupt the experience, especially in fast-paced competitive games.

    Another feature mentioned is frame interpolation technology. This technology can create intermediate frames between the frames generated by the game or GPU. By inserting these extra frames, the phone can present a higher overall frame rate to the user, potentially making motion appear smoother. OnePlus highlights its use to achieve 120 frames per second (fps) in certain games like BGMI (Battlegrounds Mobile India) without compromising picture quality. Running games at 120 fps can provide a visually fluid experience, allowing players to react quickly to on-screen action.

    Seeing the Action Clearly: The ProXDR Display

    Top Features That Make OnePlus 13R a Gaming Powerhouse

    The display is the window into the game world. The OnePlus 13R features a 6.78-inch ProXDR display. A key specification for gaming displays is the refresh rate, which measures how many times the screen updates per second. A higher refresh rate results in smoother motion.

    The display on the OnePlus 13R offers a dynamic refresh rate from 1Hz up to 120Hz, utilizing LTPO 4.1 technology. This means the display can adjust its refresh rate automatically based on what is happening on screen. For static content like reading, it can drop to a very low refresh rate (1Hz) to save battery. During fast motion or gaming, it can ramp up to 120Hz. This dynamic adjustment helps balance performance needs with battery life.

    A 120Hz refresh rate ensures that motion appears smooth. In games, this means character movements, camera pans, and on-screen elements update more frequently, reducing motion blur and making tracking targets easier. The ProXDR display also suggests good color accuracy and brightness, important for visual immersion and visibility in different lighting conditions. The touch response rate also matters for gaming; how quickly the screen registers a finger tap or swipe affects control in games. While specific touch sampling rates are often detailed in full specifications, a display designed for gaming aims for minimal input lag.

    Staying Cool Under Pressure: The Cooling System

    High-performance components generate heat, and excessive heat can cause a phone to reduce its performance to prevent damage, a process known as thermal throttling. To counter this, the OnePlus 13R incorporates a cooling system.

    The phone uses a Dual-Cryo Velocity Vapor Chamber cooling system. Vapor chambers are common in high-performance devices; they use the principle of evaporation and condensation within a sealed chamber to move heat away from hot components like the processor. The system has two parts, working together to dissipate heat.

    OnePlus states the cooling chamber has been expanded to 9,925 mm². A larger vapor chamber surface area allows for more efficient heat transfer and dissipation. This is particularly important during prolonged gaming sessions, where the processor and GPU are under continuous heavy load. By keeping the internal temperature managed, the cooling system helps the phone sustain its peak performance for longer periods, preventing the performance drops that can occur when devices overheat. This stability matters for competitive play or lengthy gaming sessions.

    Powering the Play: Battery and Charging

    Running demanding games at high settings and high refresh rates consumes battery power quickly. The OnePlus 13R comes equipped with a substantial 6000mAh battery. A large battery capacity means the phone can power components for a longer time before needing a recharge.

    For gamers, a 6000mAh battery provides hours of playtime, reducing the need to stay tethered to a power outlet. This allows for gaming on the go or extended sessions away from a charger.

    When the battery does run low, fast charging is essential to minimize downtime. The OnePlus 13R supports 80W SUPERVOOC charging. High-wattage charging technology allows the battery to replenish a significant amount of charge in a short time. OnePlus states this can charge the phone back to 100% in just 52 minutes. Rapid charging ensures that even if the battery is low, a short charging period can provide enough power for another gaming session, keeping players in the game rather than waiting for the phone to charge.

    A Device for Dedicated Gamers

    The combination of the Snapdragon 8 Gen 3 processor, HyperBoost Gaming Engine, 120Hz ProXDR display, Dual-Cryo Velocity Vapor Chamber cooling, and a large 6000mAh battery with fast 80W charging suggests a device built with mobile gaming in mind.

    These features address key areas important to gaming performance: processing power, visual smoothness, thermal management, and battery endurance. Whether playing graphically intensive adventure titles or reaction-dependent competitive games, the hardware aims to provide a stable and responsive experience. The OnePlus 13R offers a set of specifications tailored to the demands of current mobile games.

  • Say goodbye to traditional Cable TV: 3 reasons why IPTV is the future

    Say goodbye to traditional Cable TV: 3 reasons why IPTV is the future

    In today’s fast-paced digital world, the way we consume entertainment has dramatically evolved. Nowadays, convenience is the king, and content is at our fingertips. This has led to traditional cable TV gradually becoming a thing of the past. With the rise of streaming services, users now want flexibility, variety, and value, all in one. That is exactly where IPTV steps in.

    Why pay multiple bills when one can suffice for all of them? It’s time to ditch the hassle of separate OTT, TV, and broadband subscription and switch to IPTV bundles that deliver it all in one package. And with leading broadband players like Excitel, Airtel, and Jio offering high-speed internet paired with premium entertainment, it is becoming easier than ever to upgrade your setup and cut the cord for good.

    Say goodbye to traditional Cable TV: 3 reasons why IPTV is the future

    Here are three reasons why IPTV is the future:

    Smarter, Personalized Content

    Traditional cable lacks the adaptability and intelligence of IPTV. With IPTV, you get on-demand viewing, curated recommendations, and access to both live TV and OTT content, all tailored to your interests. Instead of flipping through hundreds of channels, IPTV brings your favorites to the front. Platforms like Excitel and Airtel now let users access content from over 20+ major OTT apps, including Amazon Prime Video, Disney+ Hotstar, ZEE5, and SonyLIV, all without switching between devices or subscriptions.

    Affordable Plans

    There is no denying in the fact that subscribing to multiple OTT platforms individually, and still maintaining a traditional TV connection can burn a hole in your pocket. However, IPTV follows a consolidated approach and eliminates the need for multiple bills and hidden charges, thereby delivering better value without compromising on quality. Whether you’re on Excitel’s 400 Mbps Cable Cutter plan, JioFiber’s all-inclusive bundle, or Airtel’s entertainment-packed Xstream Fiber plan, you’re getting everything in one streamlined subscription, making it not just convenient, but economical too.

    Feature Rich

    IPTV offers an intuitive user interface which ensures effortless content delivery. Users get multi-device access with HD and 4K streaming, and even parental controls. Top broadbands like Excitel offer not just over 23 OTT apps including Amazon Prime Video, Jio Hotstar, ZEE5, and SonyLIV but also 350+ TV channels at INR 699 + GST. At INR 999 + GST, Jio provides access to 800+ TV channels along with Amazon Prime Video, Jio Hotstar, and 10 other OTT apps while Airtel, at INR 1099 +GST, gives you 28 OTT apps including Amazon Prime along with 350+ TV channels.

    As viewer preferences shift towards flexibility, IPTV is emerging as a practical alternative to traditional cable TV. By combining high-speed internet, live TV, and OTT content in a single subscription, it offers a more streamlined and cost-effective option. Providers like Excitel, Jio, and Airtel are now offering convenient bundled plans. For many users, IPTV meets modern entertainment needs more efficiently than conventional cable setups.

  • How Online Skill-Based Gaming Fosters Healthy Competition and Teamwork

    How Online Skill-Based Gaming Fosters Healthy Competition and Teamwork

    The digital gaming revolution has transformed traditional pastimes into dynamic arenas for skill development and social interaction. Among these innovations, skill-based gaming platforms have emerged as unexpected incubators for teamwork and healthy competition, blending strategic depth with user engagement. Online skill-based gaming platforms like Zupee are great examples of how even classic board games like Ludo can evolve to nurture these values through modern mechanics. Here are some  ways in which skill-based gaming fosters these essential skills:

    1. Merit-Based Tournaments Driving Fair Competition: Skill-based platforms like Zupee replace luck with measurable expertise through formats like Ludo Supreme League, where players compete in 36-move challenges to top leaderboards. Rankings are decided by strategic precision, not random chance, creating a transparent meritocracy. By pairing players of similar skill levels, these tournaments ensure balanced rivalry, rewarding adaptability and incremental improvement – principles transferable to professional environments where performance metrics drive growth.

    2. Adaptive Learning Through Risk-Free Practice: Zupee’s free matches act as virtual training grounds, allowing players to experiment with strategies like token distribution in Ludo Turbo or predictive planning in Ludo Ninja. This iterative process mirrors corporate simulations, where trial-and-error hones situational awareness and resilience. Such environments improve problem-solving agility, as players learn to recalibrate tactics after setbacks. Over time, consistent practice builds confidence, enabling seamless transitions from casual play to competitive tournaments, a progression akin to workplace skill development through continuous learning.

    3. Ethical Frameworks Promoting Respectful Rivalry: Platforms prioritizing fair play, like Zupee’s AIGF-certified ecosystem, embed codes of conduct that penalize behavior and enforce bot-free matchmaking. Features like disqualification for skipped turns promote active engagement during the game. Also, Zupee’s blockchain-powered RNG ensures outcomes reflect skill, not manipulation. These guidelines cultivate sportsmanship, teaching players to compete intensely yet courteously – a balance critical for professional relationships.

    Skill-based gaming transcends entertainment, offering microcosms where competition and camaraderie coexist. Platforms like Zupee show by example how traditional games can evolve into tools for cognitive growth.

  • How Cloud and Android Integration is Setting New Standards in Education Tech?

    How Cloud and Android Integration is Setting New Standards in Education Tech?

    Imagine a 13-year-old in a remote location, starting his day by logging on to a budget-friendly Android laptop provided by his school, where his teachers from another geographic location upload curriculum, tests, etc. on the cloud which can be accessed from anywhere. Moreover, given that this child’s progress in lessons is saved automatically on the cloud, teachers and parents can monitor the child’s progress and accordingly develop plans to improve performance. This integration of cloud technology is revolutionary for bridging the digital divide in India and is transformational for the way educational content is delivered and utilized.

    The education industry is one of the most dynamic benefactors in an era of rapid technological progress. Cloud computing combined with Android-based systems is becoming an influential factor in edtech, redefining digital learning for both teachers and students by combining accessibility, scalability, and cost. This fusion is not merely about hardware innovation; it’s about reshaping how we learn, teach, and adapt to a technologically defined future.

    With the help of Cloud PC’s integration with Android laptops, teachers and students can now easily access both Windows-based and Android-based apps on reasonably priced hardware. For students, this means having access to a wide range of tools, from instructional apps on the Play Store to resource-intensive and advanced Windows software like AutoCAD or Photoshop. Such a dual-platform strategy can help teachers create hybrid learning environments that improve instruction while filling accessibility gaps.

    It can not only let the device expand the range of tasks but also make high-performance computing available for a student from any background. Hence, this integration helps students from families with limited incomes or those living in rural areas to fully engage in digital learning and explore career options in both traditional and emerging fields.

    By increasing access to digital tools, Cloud and Android integration is essential for democratizing education. Using Android laptops that have Cloud PC installed, students can have cloud-based storage and processing power, and therefore, do not have to spend on expensive local storage or hardware upgrades. Learners from rural areas or tire-2 and 3 cities can have access to high-quality educational technology with the help of this integrated model, also without financially burdening themselves.

    The overall learning experience is improved with this integration, as students have easier access to many types of learning resources, such as interactive tools, virtual labs, and e-books. Students can use one device at a reasonable cost to participate in global classrooms, collaborate on projects in real time, and even learn non-traditional courses such as design or coding.

    The combination of Cloud PC with Android provides a major value for educational institutions that place a greater emphasis on sustainability. These gadgets promote energy-efficient operations, hence reducing the carbon footprint. Cloud-based systems also help in minimizing the requirement for substantial physical infrastructure, resulting in cost savings for schools and universities.

    Because of this alignment with sustainability goals, educational institutions can ethically explore technological developments. Schools may adopt green practices and lower operating expenses by combining Cloud and Android technology, making education more accessible and ecologically friendly.

    The integration of Cloud PC and Android does more than just solving today’s problems in receiving online education. It prepares students for the demands of the workforce of the future. It introduces students to various operating contexts, thereby bridging the gap between professional ecosystems and learning environments. The tools and apps students learn will give them practical experience in tech, design, business, and many more workplaces today.

    The integration of Cloud and Android is also a multiple-platform strategy that encourages and enhances creativity and flexibility among learners. It ensures that students are not merely consumers of technology but also creators, thus yielding a generation able to navigate through challenges in a world that is getting more and more digitalized.

    Indeed, this innovative way prepares students for the demands of a technologically defined future while meeting their immediate needs. The constant development of integration between cloud and Android has the potential to revolutionize edtech by changing the way we study, also the way we look at how technology develops our reality.

    About Author

    How Cloud and Android Integration is Setting New Standards in Education Tech?Mr Chitranshu Mahant is the Co-founder and CEO of Primebook, a revolutionary Android laptop made in India for learners across age groups that brings an innovative and affordable tech experience. An intellectually gifted, Chitranshu aims to emphasize and adapt business practices on the principles of affordability, accessibility and quality by ensuring our product caters to the first job market in smaller cities, upskilling learners across age groups.

  • The Need for Set-Top Boxes in India’s Smart TV Revolution

    The Need for Set-Top Boxes in India’s Smart TV Revolution

    The rise of technology and internet connectivity, driven by increased purchasing power, has made entertainment more accessible, ensuring that most Indian households have at least one television. Entertainment holds immense value in India, serving as a key medium for leisure, information, and family bonding. With the advent of high-speed internet and 5G, content consumption habits have rapidly evolved beyond metros, reaching Tier II and III cities. What once started with a single channel like Doordarshan, has now transformed into a diverse entertainment landscape, blending traditional TV with digital viewing experiences.

    A recent KPMG report projects that 248 million households will be consuming linear television by 2026, reflecting a TV penetration rate of 76%, up from 70% in 2020. The report highlights that a significant share of this growth will come from rural markets, where TV penetration remains relatively lower at 61% of total rural households. This evolution in India’s TV market presents a vast opportunity for homegrown TV companies to penetrate untapped regions, especially rural India, in terms of TV-set adoption. While there is a growing shift towards Smart TVs from audiences in metro, Tier II, and Tier III cities, a significant section of the Indian population still relies on traditional Set-Top Boxes (STBs) to meet their entertainment needs.

    Coexistence of Traditional and Modern Viewing

    The rapidly evolving landscape of home entertainment in India is due to the fine-tuned balance between Smart TVs and Set-Top boxes (STBs). With this balance gradually tipping towards Smart TV adoption, it continues to sustain a prominent STB user base. Both thrive in varied geographies depending upon the level of accessibility to broadband networks. STBs continue to be regarded as a reliable source of entertainment, maintaining a strong presence in rural markets where cable TV remains popular due to inconsistent connectivity.

    The Regional Content Boom

    Amidst the evolution of household entertainment is the rising boom of regional language content surging across the country. Audiences are embracing vernacular programming now more than ever. Additionally, cable networks and DTH providers are choosing to capitalize on this shift by offering bundled content in multiple languages, making entertainment more inclusive and accessible. A recent trend benefiting viewers and brands alike is making audiences gain a wider variety of culturally relevant content. This also gives businesses new opportunities to reach and connect with audiences across different languages. Moreover, this growing demand for regional content highlights the importance of local storytelling, encouraging platforms and industry players to serve India’s diverse language audiences.

    Cost-Friendly Advantage for STBs

    Affordability remains a key factor in shaping India’s entertainment landscape. While Smart TVs are becoming more accessible, they still represent a significant investment, especially for households in Tier III and IV cities. As a result, many families continue to rely on their existing televisions, with set-top boxes providing a cost-effective alternative where Smart TVs are not a feasible option. Instead of discarding fully functional televisions, many families choose to enhance them with set-top boxes or streaming devices that bring smart features and expanded content options. This allows viewers to enjoy a richer entertainment experience while maximizing the value of their current devices. By catering to both budget-conscious consumers and those in regions where Smart TV adoption is slower, STBs continue to play a vital role in India’s evolving entertainment ecosystem.

    Bridging the Entertainment divide

    Despite the shift towards streaming, cable and DTH platforms remain indispensable for regional content, live sports, and news broadcasting, ensuring traditional TV continues to draw engagement for real-time updates and uninterrupted viewing. Hence, Indian manufacturers and OS players must be cognizant of the relevance and appeal Smart TVs and STBs generate for their respective audiences. The coexistence of both these mediums not only enhances convenience, choice, and accessibility but also marks the trajectory for the next era of home entertainment in India.

    Even as India steadily moves toward digital streaming, the headroom for growth in home entertainment is limitless. It is the ever-developing nature and varied preferences of India’s population that allow the potential for increased TV ownership. Therefore, allowing the existence of both traditional and modern viewing options. This leads to the creation of a unified and inclusive ecosystem that caters to diverse audience preferences.

    About The Author

    The Need for Set-Top Boxes in India’s Smart TV RevolutionHaving acquired substantial expertise in the TV industry, Abhijeet Rajpurohit discovered the gap in India’s Smart TV supply chain for a robust TV Operating System which would cater to the needs of the Indian manufacturers. With this vision in mind, CloudTV was formed to focus its efforts towards build-in and build-for India’s Smart TV brands and consumers.

  • 7 Ways to Foster Equity in Your Organisation  

    7 Ways to Foster Equity in Your Organisation  

    Equity in an organisation ensures that all employees, irrespective of their background, have equal access to resources, opportunities, and career progression. While diversity focuses on representation, equity removes systemic barriers. Here are seven practical strategies to integrate equity into your business culture.

    1. Take the Lead with Accountability

    As a leader, you have to lead by example. Demonstrating equity at top levels will infuse accountability into your organisation. Setting quantifiable objectives, such as raising the proportion of underrepresented groups in leadership by 30% in three years, is one way for leaders to demonstrate accountability. Managers can eliminate any unconscious prejudices by completing bias training, which is a good idea before assigning them to projects, giving them promotions, or giving them feedback. Make sure the CEO’s salary is linked to equity criteria, such as closing pay disparities or increasing the retention of workers from disadvantaged groups.

    2. Conduct extensive pay equity audits

    Pay discrepancies that persist are often the result of opaque compensation practices. Work with HR analytics tools like Mercer or PayScale to analyse compensation across tenure, genders, races, and positions. Pay scales should be standardised, and raises should be linked to performance, effect, and ability rather than bargaining power. An organisation carrying out such audits might discover, for instance, that women in mid-level positions make 8% less than men in the same position. This may lead to fairer pay structures.

    3. Consider your hiring practices

    Often, traditional hiring practices inadvertently contribute to inequity. Random terms like “cultural fit,” which are commonly used in job descriptions, may favour applicants with backgrounds comparable to those of current employees. By replacing vague or biased language with skills-based criteria that emphasise measurable abilities, such as “proficiency in data analysis” or “experience managing cross-functional teams,” this can be fixed. Show hiring committees how to evaluate candidates by using prepared questions in methodical, structured interviews.

    4. Establish safe spaces for candid conversations

    Workers must have a safe space to air grievances without worrying about reprisals. Create Employee Resource Groups (ERGs) for underrepresented groups, such as working parents or LGBTQ+ employees, and provide funding for their projects. Every three months, management should host “Equity Roundtables” to openly debate employee views.

    5. Make an investment in fair development

    Opportunities for upskilling frequently benefit people who are already in privileged situations. Funding certificates for staff members who lack the funds to upskill themselves is one way to try levelling the playing field. Launch mentorship initiatives that pair junior employees from underrepresented groups with senior leaders. Develop customised learning programs with AI-powered tools like Degreed to ensure that employees from different backgrounds may receive relevant training.

    6. Normalise adaptability inside the company

    Rigid labour arrangements disproportionately exclude caregivers, remote workers, and those with disabilities. Establish flexible policies, such as meeting-free days, core hours that may be changed, and hybrid work patterns, to reduce burnout. Use collaboration tools like Slack or Asana to remain productive across time zones.

    7. Carefully monitor your progress always

    Regularly check your organisation’s equity levels. Monitor information such as ERG engagement, underrepresented staff retention, and gender-specific advancement rates. Send the organisation periodic equality dashboards that highlight gaps and achievements (e.g., “Promotions for women increased by 18% this quarter”). You may obtain anonymous employee feedback using platforms like Culture Amp and then use that information to create more effective strategies.

    Common obstacles to attaining equity

     1. Budgetary restrictions

    It could be challenging for smaller businesses to fund equality initiatives like bias training, compensation adjustments, and mentorship programs. To address this, work with non-banking financial organisations (NBFCs) that offer low-interest financing for DEI projects. Prioritise cost-effective steps first, such as using free survey tools like Google Forms to collect employee feedback or leveraging LinkedIn Learning’s subsidised courses. Grants from organisations like the Diversity for Social Impact Foundation can also provide critical funding.

    2. Opposition to change

    Workplace homogeneity frequently gives rise to skepticism regarding equity. Ethnically diverse businesses are more likely to be profitable than non-diverse ones. Use this information to educate stakeholders and fight this. Develop buy-in by implementing equality programs in a single department, measuring the results (such as increased retention or innovation), and using the data. To encourage ownership, including skeptics in equitable task forces.

    3. Improper implementation of policies

    Poor implementation is one of the most common causes of equity policy failure. For example, managers can circumvent the promotion standards for chosen personnel. Automate compliance by utilising AI solutions such as Workday to identify biased promotion trends or Textio to verify job descriptions for inclusive wording. Establish oversight committees to ensure compliance and train middle managers on how to incorporate fair principles into their daily work, including providing unbiased performance reviews.

    4. Disparities by culture and region

    It is challenging for multinational firms to adapt their equality initiatives to local norms. In conservative communities where women’s employment rates are low, work with non-governmental organisations like UN Women to provide childcare support or safe transportation.

    5. Absence of trustworthy information

    Many organisations lack the resources necessary to properly monitor progress toward equity. Conduct anonymous employee surveys to gather baseline data on working conditions. Invest in HR analytics software, like SAP SuccessFactors, to monitor patterns in promotion, pay, and attrition. Collaborate with non-governmental organisations to create regionally appropriate benchmarking tools in order to influence data-driven policies.

    Conclusion

    Building a truly equitable workplace isn’t a “set it and forget it” task—it’s more like tending a garden. It needs regular care, attention, and the humility to admit when something isn’t working. Begin small, but begin today. This quarter, consider auditing your compensation structure or revising a job description to eliminate discriminatory language. Once you’ve gained traction, move on to more ambitious initiatives, such as flexible scheduling for parents balancing caregiving or mentorship programs for underutilised talent.

    Don’t let a lack of finances prevent you from taking action. Get creative and work with  NBFCs to fund initiatives or sign up for affordable upskilling courses on platforms like Coursera. You can find funding information listed on their online marketplace. What matters more than the quantity of money you spend is the consistency of your labour.

    Furthermore, remember that equity is more than just completing boxes. People are the first priority. Maintaining flexibility, holding CEOs accountable, and placing a high priority on openness will all help your company grow. Regardless of their background, you’re providing every employee with the resources they need to develop, contribute, and feel appreciated. One deliberate action at a time, this is how organisations prosper.

  • How to Send a Steam Gift Card

    How to Send a Steam Gift Card

    Steam Gift Cards are the best way to show appreciation to a friend interested in gaming. More importantly, this is a good alternative to directly gifting a game to a friend, just in case he has something else in mind. Even if your gift card amount is not exactly what your friend wants to buy, he can use your gift amount as balance money and only pay for the rest. Now that we have established how good of an option it is to buy a Steam Gift Card, let us explore the various options to send it to a friend.

    There are two primary options to send a Steam Gift Card to your friend.

    1. Directly from Steam Client
    2. Using Third-Party verified stores (Recommended)

    What are the Benefits of Buying a Steam Gift Card?

    Buying a Steam gift card from a third-party website is often a better alternative. This is because they often offer you a discount on the original price, and also offer you cashback. But the major reason to buy a Gift Card is because of the ease of your usage. Since you get a code, you can directly share it with your friends, instead of adding them and sending it in-game. In case your friend wants to redeem it on another account, or you want to redeem it yourself, buying a code makes more sense instead of directly sending it in-game.

    Will I still earn Steam Points?

    Even if you buy Steam Gift Cards, you will still be able to earn Steam Points, because Steam Points are only credited after purchasing a game. Hence, you don’t need to be afraid of missing out on earning Steam Points when purchasing a Steam Gift Card.

    How to Directly Buy Steam Gift Card from Steam Client

    Here are the quick steps to buy a Steam Gift Card from the Steam Client or Website:

    1. Head to the Gift Card section through the homepage.

    2. Choose the option to send a gift card

    3. Choose your denomination and select the friend you want to send it to.

    4. Checkout and the gift prompt will be sent to your friend.

    How to Buy a Gift Card from a third-party retailer

    Picking the right retailer is of prime importance. Each region has its major retailers which are trusted and verified. Once you’ve found the right pick, you have to follow the same processes on their website and purchase the Steam Gift Card of the wanted denomination. After checking out, you will receive a code which can be redeemed inside the Steam client. Whichever account redeems the code will have the funds added to your Steam Wallet, which will allow you to buy any form of items and games offered by the Steam client.

    In case you’re wondering, here are the steps to redeem to Steam Gift Card:

    1. Open the Steam client and head to the redeem section

    2. Enter the code of the gift card and click okay.

    3. Your funds will be immediately added to the wallet.

    What happens when someone declines your Steam Gift Card?

    If you choose the option to send a Steam Gift Card from Steam, there are chances that the receiver may decline the gift. While the reasons are trivial and up to you, this is what happens next.

    The amount of the gift card is refunded to your Steam Wallet, which allows you to use the funds as you see fit, or attempt another gift process. To claim it on the source, you need to contact Steam Support.

  • Exploring Turbologo’s AI-Powered Design Features

    Exploring Turbologo’s AI-Powered Design Features

    Artificial Intelligence (AI) has revolutionized many aspects of design, and logo creation is no exception. With AI-powered tools, creating a professional logo is no longer limited to experienced designers. Turbologo uses AI to simplify the logo design process, making it accessible and efficient for anyone looking to build a unique brand identity. This article will explore Turbologo’s AI-driven design features and how they can help bring your brand to life.

    What Makes Turbologo’s AI Unique?

    This article was prepared by Turbologo’s experts to provide insights into the platform’s innovative AI features. Turbologo’s AI is designed to understand your brand’s values and preferences, generating design suggestions that align with your business identity. Unlike other logo makers, Turbologo’s AI goes beyond simple templates by offering intelligent recommendations that save time while ensuring a personalized result. The platform’s unique blend of AI and customization options allows users to create logos that feel both professional and unique.

    Getting Started: How Turbologo’s AI Understands Your Brand

    One of the standout features of Turbologo’s AI is its ability to adapt to your brand’s specific needs. You begin by entering basic information about your brand, such as its name and industry, and choosing a few style preferences. Turbologo’s AI uses this information to generate logo concepts that suit your brand’s personality. This targeted approach ensures that every logo suggestion reflects the essence of your business, making it easier to find a design that feels like a natural fit.

    With Turbologo, creating a logo that truly reflects your brand is simple and guided. The platform begins by asking for basic information, such as your brand name, industry, and style preferences. This information allows Turbologo’s AI to generate tailored design suggestions that align with your business’s identity. Unlike many logo makers, Turbologo’s AI adapts to your unique brand needs, making it easy to find a professional and memorable design. This user-friendly approach saves time while ensuring that your logo communicates the right message to your audience.

    AI-Generated Templates Tailored to Your Industry

    Exploring Turbologo's AI-Powered Design Features

    Turbologo’s AI is capable of analyzing industry trends to suggest templates and design elements that are relevant to your field. For example, a tech startup might see sleek, modern designs, while a wellness brand might receive softer, organic options. These templates serve as a solid foundation, which you can then adjust and refine. By tailoring templates to specific industries, Turbologo helps users create logos that feel aligned with customer expectations while remaining distinctive.

    Smart Color Suggestions Based on Brand Personality

    Colors play a significant role in brand perception, and Turbologo’s AI simplifies color selection with smart color suggestions based on your brand’s identity. The AI considers factors like energy, warmth, and professionalism to suggest color palettes that convey the right message. For instance, green and blue might be suggested for an eco-friendly brand, while a vibrant red could be offered for an energetic, bold brand. This feature takes the guesswork out of color selection, ensuring that your logo resonates with your audience on an emotional level.

    Font Pairing and Style Recommendations

    Choosing the right font is essential for creating a logo that feels cohesive and professional. Turbologo’s AI provides font pairing suggestions to help you find a style that complements your brand’s personality. For instance, a modern brand may benefit from clean, sans-serif fonts, while a traditional business might prefer classic serif options. The AI’s font suggestions are chosen to enhance readability and aesthetic appeal, ensuring that your logo communicates clearly. These recommendations allow users to achieve a polished, balanced look without the need for design expertise.

    Real-Time Previews: See Your Logo in Different Contexts

    Exploring Turbologo's AI-Powered Design Features

    One of the most useful features of Turbologo’s AI is the real-time preview option, which allows you to see your logo in various settings. Whether it’s displayed on a website, business card, or social media profile, the real-time preview feature helps you understand how your logo will look in different contexts. This instant feedback makes it easier to refine details, ensuring that your logo is versatile and visually impactful across all platforms.

    Benefits of Using AI for Logo Design

    Using AI for logo design has several advantages. Turbologo’s AI-powered features make the design process faster and more intuitive, allowing users to create professional logos without needing a background in design. By generating relevant suggestions based on industry and style preferences, the AI removes much of the trial and error, making it easier to find a logo that truly fits. Additionally, the customization options allow for further adjustments, so users can achieve a final product that feels completely tailored to their brand.

    Conclusion: Building a Standout Logo with Turbologo’s AI

    Turbologo’s AI-powered design features make logo creation accessible, efficient, and effective for users of all experience levels. By generating intelligent design suggestions and offering customization options, Turbologo empowers users to create a logo that reflects their brand’s personality and resonates with their audience. Whether you’re a startup in need of a quick logo or an established business looking to refresh your brand, Turbologo’s AI-driven tools provide the support you need to bring your vision to life. With a standout logo in place, your brand is ready to make a lasting impact in any industry.

  • Why Every Internet User Needs a Website Safety Extension in 2024

    Why Every Internet User Needs a Website Safety Extension in 2024

    Let’s be real: the internet is like a city, full of amazing things, hidden gems and let’s be honest, a few shady back alleys. We’ve all gotten pretty good at dodging pop-ups and clicking away from suspicious links, but behind many corners are dangers we can’t see. Phishing scams, malware, data breaches—the digital wild west is full of predators. That’s where a website safety extension comes in and turns your browser into a fortress.

    Now you’re thinking, “But I already know to avoid shady websites. Do I really need a safety extension?” The short answer? Yes. In 2024 the rules of internet safety are always changing and cybercriminals are changing right along with them. If you’re not using a website safety extension you’re essentially navigating that digital wild west with a paper map, when what you really need is a GPS, a bodyguard and maybe a panic button.

    So let’s get into why a website safety extension should be your browser’s new BFF.

    1. Because Cybercrime Is Smarter Than You Think

    Those days are behind us when viruses were just something that slowed down your computer and brought up weird windows offering you a million dollars. Today’s cybercriminals are subtle, sophisticated and often invisible. They don’t want to crash your computer anymore—they want to quietly steal your data, your personal information and maybe even get into your bank account.

    And let’s be real: phishing scams have gotten so good that even the most savvy among us might fall for one in a moment of distraction. It’s no longer just a Nigerian prince offering you gold for your bank details. Today it might be an email from what appears to be your bank or your favorite online store, telling you to click a link. It takes one bad click and boom—you’re in trouble.

    This is where your website safety extension is like the bouncer at a VIP club. It checks IDs, looks for red flags and keeps the shady characters out of your browsing experience and warns you when you’re about to enter the wrong side of the internet.

    1. Because Privacy is (Still) a Human Right

    You’ve heard it before: “If you’re not paying for the product, you are the product.” It’s never been more true than in the digital age where every click, every search and every virtual wander through an online shopping mall is tracked and turned into marketing data. Privacy used to be the default, now it’s a luxury. And while we can’t escape the data collecting giants entirely, we can at least make it harder for them to follow us around like a pesky salesperson.

    A good website safety extension will be like your personal bodyguard when it comes to your privacy. It blocks trackers, keeps advertisers from snooping on your browsing habits and makes sure your data isn’t being sent off to mysterious data farms. It’s not just about staying safe from hackers – it’s about keeping your digital footprint from being dissected by every website you visit.

    1. Because Not All Websites are What They Seem

    We live in an age of online smoke and mirrors. One minute you’re buying a new phone case from what looks like a legitimate website; the next you’re handing over your credit card details to a well disguised phishing site. The internet is a place where the lines between legitimate and shady blur faster than you can type “buy now”.

    A website safety extension is like a digital detective, sniffing out suspicious activity on websites before you even get close. It’ll alert you when a site’s security certificates are out of date and flag potentially malicious sites that could put your data – or your hard earned cash – at risk. No more accidentally walking into a virtual minefield because of a misplaced keystroke or too much trust in a slick looking site.

    1. Because Cyber Hygiene is Cool Now

    “Cyber hygiene” might sound like something that belongs on a list of chores along with flossing and organizing your sock drawer but it’s arguably more important. It’s the practice of good digital habits which is essential to keeping your data, identity and finances safe online.

    Installing a website safety extension is one of the easiest ways to boost your cyber hygiene without even thinking about it. You don’t have to keep up with the latest threats or memorize the difference between HTTP and HTTPS (though you probably should); the extension does the work for you. It’ll keep your browsing clean and alert you to any nasties before they become a problem. And who doesn’t want to be the person who’s known for being immaculately online?

    1. Because Passwords are Only Part of the Puzzle

    You’ve got strong passwords. They’re long, complicated, full of random symbols and you change them every few months. You may even use a password manager (and if you don’t, that’s a conversation for another day). But here’s the thing: even the strongest passwords are vulnerable if you’re browsing unsafe sites.

    Many people forget that hackers can capture login details through compromised sites. You type your super-strong password into what you think is a legitimate site, but if it’s been hacked, that password might as well be a sticky note on your monitor. A website safety extension helps stop that at the source by flagging dodgy sites before you even get to the login page.

    1. Because You Don’t Have to Be an IT Expert to Stay Safe

    Our time is precious, and we’d prefer not to spend it wading through pages of online security protocols. And even if your weekend isn’t stacked with plans, there are a trillion better ways to spend it than understanding the finer details of SSL certificates. Most of us want to browse the internet, check our messages, get hypnotised by a cat video, and maybe shop for a t-shirt with a picture of a cat on it without ending up on a scam website. Website safety extensions allow us to do this and stay protected.

    These wonderful extensions are beautifully simple, working in the background while you get on with your online activities. Acting like invisible shields, they filter out the bad stuff in the background so you don’t have to.

    Conclusion: Safety is One Click Away

    It’s hard to guarantee safety online in 2024, but website safety extensions come as close as you’re gonna get. They keep up with threats that evolve at a scary rate, giving you peace of mind to surf the internet in blissful peace. They’re easy to install and don’t require hours of set-up, so don’t waste any further time being needlessly vulnerable.

  • MG Windsor EV: 5 Reasons to Buy and 2 Reasons to Skip 

    MG Windsor EV: 5 Reasons to Buy and 2 Reasons to Skip 

    The MG Windsor EV is making waves as a unique entrant in the Indian electric vehicle market. It combines the practicality of an MPV with the rising popularity of crossovers, offering a spacious and comfortable ride for families and those who prioritize space. But is it the right choice for you? Let’s break down the pros and cons to help you decide.

    5 Reasons to Buy the MG Windsor EV

    • Unique and Practical: The Windsor EV’s crossover MPV design is a rarity, offering a blend of space and comfort that’s hard to find elsewhere. It’s ideal for large families or those who frequently need to carry passengers or cargo.
    • Excellent Value: MG has priced the Windsor EV competitively, especially considering its size and features. The Battery as a Service (BaaS) option further lowers the upfront cost, making it even more appealing to budget-conscious buyers.
    • Comfortable and Spacious Interiors: The cabin is well-designed with a focus on rear-seat comfort. You’ll find plenty of legroom, headroom, and reclining seats, making long journeys a breeze for everyone on board.
    • Adequate Performance and Range: While not a performance car, the 134 BHP motor provides enough power for city and highway driving. The 250 km real-world range is suitable for daily commutes and urban use, though you might need to plan for longer trips.
    • Feature-Rich: The Windsor EV comes loaded with features like flush door handles, ventilated seats, a large touchscreen infotainment system, connected car tech, and more. It offers a premium feel without the premium price tag.

    2 Reasons to Skip the MG Windsor EV

    • Polarizing Design: The MPV styling might not appeal to everyone, especially in a market where SUVs reign supreme. Additionally, the low-set headlights could be prone to damage, which is a concern for some.
    • Lack of Some Essential Features: The absence of a spare wheel, rear wiper, ADAS features, and height-adjustable seatbelts is a notable drawback. These missing features could impact convenience and safety.

    Conclusion: Should You Buy the MG Windsor EV?

    The MG Windsor EV is a strong contender in the electric vehicle market, offering a unique blend of practicality, comfort, and value. If space, comfort, and affordability are your top priorities, it’s definitely worth considering.

    However, if you’re looking for a stylish SUV with the latest safety features and a longer range, you might want to explore other options. Ultimately, the decision comes down to your individual needs and preferences. Take a test drive and see if the Windsor EV’s unique proposition fits your lifestyle.

  • How to Bypass ISP Throttling While Gaming

    How to Bypass ISP Throttling While Gaming

    Imagine being in the middle of a game and suddenly the lag and slow connection sets in; it is very frustrating. Some of the causes of these problems include ISP throttling, which is a situation where the internet service provider deliberately slows down your internet connection.

    This blog post will explain what ISP throttling is, how to recognize it and how to avoid it so that you can game without interruption.

    Understanding ISP Throttling

    Internet service provider throttling is when your internet service provider deliberately limits your internet connection speed. This can occur for a number of reasons including controlling the flow of traffic within the network, giving preference to certain types of traffic or simply to limit the amount of traffic that is allowed to pass through the network. For gamers, this can mean reduced speeds during peak times which results in lag and a poor gaming experience.

    Throttling is rather annoying because it hinders your enjoyment of the Internet, especially gaming, which requires a stable and fast connection. The next step is to find out why ISPs throttle connections and how it impacts your gaming sessions to be able to find a solution.

    Signs That Your ISP Might Be Throttling Your Connection

    One of the clearest indications that your ISP is throttling your connection is when your connection slows down at some particular time of the day, especially during the most active hours. If you realize that your connection is very slow during these times but is normal during other times of the day, then throttling is likely the problem.

    Another sign is when certain operations, for example, streaming or gaming, are less smooth compared to regular browsing. If your connection is slow only when gaming but is fast for other activities, then your ISP may be throttling your connection for high bandwidth activities.

    Methods to Bypass ISP Throttling While Gaming

    Below are some of the ways that you can employ to avoid ISP throttling and enhance your gaming experience. One of the most effective ways is the use of a VPN, which encrypts your traffic and your actions on the Internet from the ISP. This makes it difficult for your ISP to easily identify and slow down particular kinds of traffic.

    Another method involves the adjustment of the home network settings. This entails updating your router, using wired connections instead of Wi-Fi, and configuring your router to prioritize gaming traffic through Quality of Service (QoS). These changes can be useful in enhancing the stability and the speed of your connection.

    Using a VPN to Avoid Throttling

    A VPN is a useful weapon to fight against ISP throttling. A VPN masks your internet connection from your ISP, and thus they cannot easily recognize and slow down your connection based on your gaming habits. This can result in a more stable and faster connection which in turn improves your gaming experience.

    There are some factors that should be taken into consideration when selecting a VPN for gaming and these include speed, location of the server and reliability. There are VPNs that are created for gaming purposes, called Gaming VPNs, and they provide the best servers for gaming with no ping and high speed. Gaming VPN can assist you in keeping a stable connection and not falling a victim to the ISP throttling.

    Optimizing Your Network Settings for Gaming

    Adjusting the settings of your network can also assist in reducing the impact of throttling by the ISP. First, check if your router’s firmware is updated because updates may contain performance and security fixes. Also, for gaming, it is recommended to plug in the device to the router using a cable since it is faster and more reliable than Wi-Fi.

    Another useful approach is to set up Quality of Service (QoS) parameters on the router. QoS enables you to give priority to gaming traffic in relation to other traffic on your network so that your gaming sessions get the bandwidth they require. These adjustments can be useful to obtain a better and more fluid response to the game.

    Choosing the Right Internet Plan

    The choice of an appropriate internet plan also helps in preventing ISP throttling from being a major issue. There are ISPs who have packages that are tailored for such activities as gaming and streaming. These plans may offer higher data limits or unlimited data, which decreases the chances of throttling because of high usage.

    Some of the things that one needs to consider when selecting an internet plan include the download and upload speeds, data allowance, and the ISP’s tendency to throttle. One can read the reviews and also consult other gamers to find out from them their experience with different ISPs and which plan they recommend for gaming.

    Monitoring and Testing Your Connection Regularly

    One can check the internet speed and test it often to notice the throttling and solve it as soon as possible. There are many online tools and apps that you can use to test your internet speed and latency. If you observe that your internet speed is reduced during some hours of the day or when you are doing some tasks, then throttling is likely to be the cause.

    It is always wise to record your speed tests to have some evidence that you can use when talking to your ISP or changing your service provider. This way, you are always informed of the connection status and can make necessary adjustments to provide the best gaming experience.

    ISP throttling is something that can be combated and once you do, you will be able to play games much more smoothly, much faster and much more enjoyably. There are several things you can do to avoid throttling and maintain a smooth gaming experience; using a VPN, adjusting network settings, selecting the proper internet plan, or constantly monitoring the situation.

  • Tips for Parents to Help Reverse Amblyopia in Children

    Tips for Parents to Help Reverse Amblyopia in Children

    Amblyopia, often known as “lazy eye”, is a common visual disorder in children that causes poor vision in one or both eyes. While traditional treatments like patching have been used for decades, the introduction of virtual reality (VR) technology is proving to be a fresh and effective method to treat this disorder.

    Consider the case of Emma (name changed for privacy), an eight-year-old diagnosed with Amblyopia at an early age. Her parents were sceptical about the conventional patching technique, as Emma often resisted and became frustrated. However, her interest and enthusiasm for VR-based gaming therapy surged. Over a few months, her visual acuity improved significantly, and she is now on her way to overcoming Amblyopia.

    Understanding Amblyopia

    Amblyopia, commonly referred to as “lazy eye”, affects 1–4% of the general population and is a leading cause of preventable visual impairment in children. In Amblyopia, the brain misprocesses visual data from one eye, compromising the visual acuity of that eye.

    The disorder usually begins in early life and is often due to visual obstruction in one eye, refractive problems, or strabismus (eye misalignment). Early symptoms can be subtle, making diagnosis and treatment often delayed. Signs to watch for include impaired depth perception, hazy or dull vision, and difficulty with tasks requiring solid spatial awareness. Parents should be alert for behaviours like shutting one eye, watery eyes, and poor school performance.

    Amblyopia can range from mild to severe and comes in various forms:

    • Strabismic Amblyopia: Caused by ocular misalignment.
    • Anisometropic Amblyopia: Due to unequal refractive error.
    • Deprivation Amblyopia: Resulting from visual blockage in one eye.
    • Refractive Amblyopia: Caused by differences in the focusing power of both eyes.

    Early detection and appropriate therapy are crucial to prevent irreversible vision loss and improve outcomes for children with this disorder.

    Current Treatments for Amblyopia

    Traditional Amblyopia therapy has mainly focused on monocular techniques, such as patching the stronger eye to force the use of the weaker eye. However, patching has several drawbacks, including poor compliance, social stigma, and limited effectiveness in restoring normal binocular vision and depth perception.

    In contrast, innovative solutions like VR therapy offer a promising alternative. VR-based therapies present different images to each eye, encouraging the brain to cooperate and overcome the suppression of the weaker eye. Studies have shown significant improvements in visual acuity and stereopsis with this approach.

    VR therapies engage the patient, enhance binocular function, and provide a more pleasant and participatory experience than conventional patching, thereby increasing their success rate. Here is a comparison of the two approaches:

    Tips for Parents to Help Reverse Amblyopia in Children

    By leveraging the potential of emerging technology, VR-based therapies offer a more comprehensive and effective way to treat Amblyopia in children.

    Tips for Parents

    Precautions

    Regular eye check-ups are essential for early detection and treatment of Amblyopia. Parents should be vigilant about their children’s behaviour, as specific symptoms might indicate the presence of Amblyopia. Symptoms include watery eyes, shutting or squinting one eye, and taking longer to complete school assignments. If any of these signs are observed, it is crucial to consult an eye care specialist for a thorough evaluation.

    Treatment

    1. Eye Care
    • Patching is a commonly used treatment for Amblyopia, involving covering the stronger eye to encourage the weaker eye to work harder and improve its visual acuity. Parents should ensure the child wears the patch consistently and follows the prescribed patching schedule.
    • VR-based treatments for Amblyopia are becoming increasingly popular due to their effectiveness and engaging nature. These treatments involve the use of standalone VR games specifically designed to stimulate the weaker eye and improve visual acuity. Unlike traditional patching, VR therapy engages both eyes, promoting proper visual processing and cooperation between them.
    • Parents should ensure that their child regularly uses the prescribed VR games as part of their treatment plan. These games provide an immersive experience that not only helps in improving the weaker eye but also makes the therapy enjoyable for the child.
    1. Consistency with Treatment
    • Treating Amblyopia with VR-based methods requires consistency and patience. Parents should develop and adhere to a treatment plan in collaboration with their child’s eye care practitioner. This plan may include regular follow-up visits, therapy adjustments, and continuous support to monitor the child’s progress and make necessary changes to the treatment regimen.
    1. Strengthening Exercises
    • Standalone VR games designed for Amblyopia treatment offer a range of exercises that strengthen the weaker eye and enhance binocular vision. These games are specifically developed to engage both eyes and encourage the brain to process visual information correctly.
    • Parents should incorporate these VR exercises into their child’s daily routine. Working closely with their eye care provider, they can monitor progress and ensure the therapy is effective. The engaging and interactive nature of VR games increases the likelihood of adherence to the treatment plan, making the therapy both effective and enjoyable.

    Conclusion

    Consistent treatment of Amblyopia can help reverse the condition, and VR-based gaming therapy is an exciting and effective method. Globally, studies and data consistently show how well VR therapies improve visual acuity and stereopsis. For example, research in the United States has demonstrated significant improvements in visual performance with VR treatment for children with Amblyopia.

    As we move forward, it is essential to understand the importance of treating Amblyopia in children. Early detection and consistent care are crucial to prevent long-term vision loss and ensure children receive the necessary therapy. Addressing these challenges helps us better support children with Amblyopia and improve their visual health outcomes.

    Tips for Parents to Help Reverse Amblyopia in ChildrenBy Ishaan Singh, Co-Founder & Head Strategic Alliances, Cognihab.

    Ishaan Singh is the Co-Founder and Head of Strategic Alliances at Cognihab, on the mission to create the world’s most advanced virtual reality/digital healthcare solution provider. He has created and delivered innovative VR solutions to help patients suffering from various conditions, such as vision disorder, stroke, spinal cord injury, autism, cerebral palsy, cancer, depression, and anxiety.