Category: Interviews

Govind Mittal is the Chief of Staff at Zupee, an online gaming company with over 100 million players across India. He believes skill-based gaming is built on trust and responsible play, shaping Zupee’s approach to progress driven by purpose. Collaborating closely with Zupee’s Founder, Govind, has played a vital role in embedding resilience in growth at Zupee.

As the Chief of Staff, he has worn multiple hats through Zupee’s journey supporting the co-founders of the company. His expertise in regulatory compliance, policy, risk management, legal frameworks, tax, and business finance has been pivotal in shaping Zupee’s robust operational and financial structures. Through fair governance and accountability, Govind ensures that users are empowered to play responsibly and win fairly, setting a high standard of trust and a safe environment for its users.

We interacted with Mr. Govind and asked him a couple of questions to know his thoughts on multiple things. Here is how the interview went:

Q1. How do you define ethical practices within the gaming industry, and what inspired Zupee to make them a priority?

For us, ethical practices in gaming go beyond just following rules-they’re about forming a fair, transparent and safe environment for everyone who plays. That means offering a compliant product, protecting user data and encouraging fair play.

At Zupee, we’ve made ethical gaming a core priority because trust is everything in a skill-based platform like ours. Players need to know that the game is fair, that their data is protected and that they’re part of a community that values integrity.

In line with the regulatory focus and evolving player expectations, we doubled down on these practices. It’s a competitive advantage; we see it as an opportunity – to stand out by doing the right thing. We believe that building a responsible, player-first platform leads to more sustainable engagement and long-term growth, rather than chasing short-term wins.

Q2. What ethical standards or guidelines does Zupee follow to ensure that both game design and player engagement remain responsible and inclusive?

At Zupee, we believe responsible gaming starts with doing what’s right-for our players, our platform and the industry as a whole. That’s why we’ve embedded strong ethical standards into every layer  of our game design and user experience.

Fair play is the backbone of our platform. Our games use advanced algorithms to prevent any kind of unfair usage of the platform and our RNG systems are certified by global experts to ensure outcomes are genuinely random. We also make sure that only real players are on the platform – no bots, no shortcuts.

To ensure complete transparency and accountability,  the platform is audited by credible independent audit firms, like Arthur D. Little for User Verification Standards. They’ve certified us against the AIGF charter, which lays out clear standards for things like player protection, responsible gaming, financial integrity, grievance redressal, ethical advertising and legal compliance.

We are fully committed to responsible gaming, to enforce this, we have enabled strict age restrictions, identity verification, and features like spending limits and self-exclusion tools so that players have full control of the game play. . Furthermore, we have exercised  strong data privacy policies to protect user information. We’re constantly listening to player feedback and improving the experience through active community moderation.

At the end of the day, we’re committed to creating a gaming environment that’s fair, safe, and inclusive-for everyone.

Q3. In what ways does transparency—especially regarding player data, in-game monetization, and decision-making—play a role in building trust with your community?

Transparency is the foundation of the trust we build with our players. We present the terms of use and policies clearly, there are no hidden fees, no dark patterns and we ensure fair refund processes. Our games are designed with skill and fairness in mind. The algorithms are transparent, with outcomes based purely on skill and logic instead of  chance or manipulation.

We also give players easy access to their data, from gameplay history to spending patterns, so they’re always in control. Our 24/7 customer support is there to help whenever needed.

Most importantly, we believe in an open dialogue and strive to stay connected with our community. We take regular feedback which helps us improve and refine our practices. For us, transparency isn’t just good practice-it’s how we earn and keep our players’ trust.

Q4. Could you provide examples of how embedding ethical practices has positively impacted your users and the overall community?

Embedding ethical practices has had a meaningful impact on both our users and the broader Zupee community.

We’ve seen higher player trust and retention-when users feel the platform is fair, transparent, and puts their well-being first, they’re more likely to stay engaged over time. This trust also extends to regulators and industry bodies, helping us stay ahead of compliance and avoid unnecessary risks.

Our reputation as a responsible gaming platform has opened doors to more sustainable partnerships and collaborations, which in turn benefits our user base.

Additionally, we have testimonials  from players who’ve used tools like self-limits to manage their gameplay and avoid unhealthy habits. This   feedback reinforces why building an ethical, player-first platform matters-not just for business but for the community we’re creating.

Q5. Looking ahead, how do you see ethical practices evolving within the gaming industry, and what initiatives is Zupee undertaking to lead this change?

The future of gaming is rooted in responsibility. We’re already seeing a shift toward stronger, AI-driven player protection tools that can identify problematic patterns early, along with more robust regulatory frameworks pushing for industry-wide standards.

At Zupee, we’re committed to being at the forefront of this evolution. We’re expanding our player well-being features, investing in ethical game design and working closely with industry bodies to advocate for fair and transparent gaming regulations-especially in emerging markets.

We’re also actively collaborating with global gaming leaders to shape and promote ethical best practices. For us, it’s not just about keeping up with the industry-it’s about helping lead it in the right direction.

Q6. How does Zupee collaborate with regulators, industry peers, and community organizations to shape and uphold ethical standards in gaming?

We actively participate in industry forums to contribute to policy discussions around responsible gaming and fair play.We work closely with regulators to ensure full compliance with the law, while also helping shape frameworks that support safe and skill-based gaming experiences.

We actively partner with responsible gaming organizations to learn from global best practices and continuously improve our approach. Most importantly, we maintain a player-first mindset-engaging directly with users and advocacy groups to refine our tools and safeguards based on real feedback.

It’s all about building a responsible ecosystem together.

Q7. What emerging trends or technologies do you believe will further enhance ethical practices in gaming, and how is Zupee preparing to adopt them?

Several emerging technologies are set to strengthen ethical standards in gaming. Blockchain, for instance, can bring greater transparency through provable fairness and immutable transaction records. AI is playing a big role too-especially in identifying early signs of problematic behavior and promoting responsible gaming.

As immersive tech like AR/VR grows, there’s also a need to ensure controlled, ethical engagement in those environments and with better digital identity verification, we can further prevent fraud and underage access.

At Zupee, we’re actively preparing for this future. We’re investing in AI-driven fair play systems, strengthening our responsible gaming models and exploring how blockchain can add new layers of transparency. Our focus is on using tech not just to innovate, but to protect and empower our players.

Veer Mishra is the Founder of Plus Gold, a new-age financial technology jewellery savings platform that lets Indian homemakers save for their next big jewellery purchase by making payments in advance, earn lucrative returns, and discover discounts and offers from brands and jewellers across India. Veer is a serial entrepreneur with over a decade’s experience across various startups, and his current responsibilities as the Founder at Plus Gold include strategy formulation, product development and marketing.

Reimagining jewellery investments for millions of homemakers in India, Plus Gold is an innovative financial technology jewellery savings platform that enables users to save for jewellery with lucrative returns, discover jewellers across the country, and make their next big jewellery purchase. Founded by Veer Mishra and Raj Parakh, Plus Gold provides friction-less discovery and savings for jewellery, ensuring users with the utmost trust, transparency and safety. Available over Google’s Play Store, Plus Gold’s application is free-to-use and offers an attractive 10% internal rate of return (IRR) on savings for users.

We interviewed Mr. Veer Mishra to know more about Plus Gold. Here’s how it went:

1. Highlight the journey of Plus Gold and the launch of diversified services since inception:

Plus Gold started with the vision to make gold savings accessible and convenient for everyone. Since its inception, the company has expanded its offerings from flexible Gold savings plans to Referral programs as well as successful campaigns and contests such as their Gold Rush Festivals. The journey has been marked by continuous innovation and a user-first approach, leading to the introduction of features that resonate with both individual users and businesses.

2. What are the product offerings?

Plus Gold offers a variety of products designed to meet the diverse needs of its customers:

• Gold Savings Plan: A systematic investment plan that helps users accumulate gold over time. Users can either enrol in an SIP or buy Gold through the One-Time savings plan.
• Instant Gold Purchase: Users can buy gold instantly, which is then stored in secure digital vaults.
• Easy Redemption: The users can easily redeem their Gold savings either in the form of Jewellery with the company’s 200+ trusted jeweller partners across India, or in the form of a Gold Coin. The highlight is that, the users can also withdraw their savings in the form of cash, thereby providing the users flexibility or redemption.
• Gold Rush Festival: Their Gold Rush Festival is a contest that takes place every month and on major events and festivals such as Dhanteras, Rakhi and Akshaya Tritiya. The users can participate in the contest by completing some tasks such as Refer & Earn, App Reviews along with creating some SIPs or investing in a One-Time Gold savings plan. The users compete on the leaderboard by completing these tasks against some reward points. The winner of the contest is rewarded with Gold worth 1gm, 5gm, 10gm and so on. So far, Plus Gold has conducted 4 Gold Rush Festivals successfully where over 40K+ users have participated and 100+ users have won different amounts of Gold.

Plus Gold App is a platform that integrates all these services, allowing users to manage their savings seamlessly.

3. Can you highlight the company’s achievements and milestones?

Since its launch, Plus Gold has achieved several milestones:

Widespread Adoption: The Plus Gold app has seen remarkable growth, with over 4 lakh Indians trusting Plus Gold with their savings. This widespread adoption is a testament to the platform’s reliability, ease of use, and the value it offers to users looking to secure their financial future through gold investments. The app’s user base continues to grow as more people discover the convenience of digital gold transactions.

User Engagement: Plus Gold has fostered a strong connection with its user base, particularly during key festivals like Diwali, Akshaya Tritiya, and Raksha Bandhan. These culturally significant times have seen a surge in transactions and engagement, driven by tailored marketing campaigns and offers. The high levels of user activity during these periods underscore the trust and loyalty that Plus Gold has built with its customers.

Shark Tank India Season 3: A pivotal moment in Plus Gold’s journey was its appearance on the 3rd season of Shark Tank India in February 2024. The company made a strong impression and successfully secured funding from Varun Dua, the founder of Acko India. This exposure not only provided a financial boost but also significantly increased brand visibility. Following the show, Plus Gold experienced a surge in key performance indicators (KPIs), including user acquisition, transaction volume, and brand recognition.

Brand Ambassador Partnership with Sonakshi Sinha: Another major milestone for Plus Gold was onboarding Bollywood actress Sonakshi Sinha as the brand ambassador. Her association with the brand has been a major success, leading to a series of impactful marketing campaigns that have further elevated Plus Gold’s profile. The campaigns have resonated well with the target audience, enhancing brand recall and attracting a broader demographic of users.

4. What is the technology behind Plus Gold?

Plus Gold is at the forefront of technological innovation, leveraging cutting-edge technology to create a platform that prioritizes security, transparency, and user convenience. One of the core technologies that underpin the platform is blockchain, a system known for its ability to provide a secure and tamper-proof record of transactions. Plus Gold ensures that every transaction conducted on the platform is immutable and transparent, giving users the confidence that their investments are both safe and verifiable.

The security of users’ gold holdings is further enhanced by advanced encryption methods that protect the digital vaults. These vaults are fortified with state-of-the-art encryption, ensuring that all data and assets are safeguarded against unauthorized access or cyber threats. Plus Gold goes a step further by partnering with Augmont, a trusted name in the precious metals industry, to securely store the physical gold that backs the digital assets. Augmont’s facilities adhere to the highest standards of security and are fully insured, providing an additional layer of assurance to Plus Gold’s users.

Moreover, the platform is designed with a user-centric approach, integrating these sophisticated technologies in a way that makes the investment process seamless and accessible. The interface is intuitive, allowing users to easily navigate the app, track their investments, and make transactions with just a few clicks. Whether a user is purchasing gold for the first time or managing a portfolio of assets, Plus Gold’s technology ensures that the experience is smooth, secure, and fully transparent from start to finish.

5. How is Plus Gold different from other brands?

Plus Gold stands out in the market through its unwavering commitment to a customer-centric approach and a range of innovative product offerings designed to meet the diverse needs of its users. Unlike traditional gold investment platforms that often focus solely on the transactional aspect, Plus Gold is dedicated to making gold investment not just a financial decision but a culturally significant and accessible experience for everyone. The platform is designed to cater to all demographics, ensuring that gold, a symbol of wealth and prosperity, is within reach for both seasoned investors and those new to the world of precious metals.

One of the key differentiators of Plus Gold is its emphasis on making gold investment as simple and versatile as possible. The platform offers tailored solutions that fit various life occasions, making it easier for users to incorporate gold into their long-term financial planning. Whether users are looking to invest for future financial security or to accumulate gold over time, Plus Gold provides a seamless experience that prioritizes convenience and accessibility.

In addition to accessibility and innovation, Plus Gold places a strong emphasis on cultural integration, recognizing the deep-rooted significance of gold in Indian traditions and celebrations. The platform actively promotes purchases during auspicious times, such as Akshaya Tritiya, Dhanteras, and Diwali, when buying gold is considered particularly beneficial. By aligning its offerings with these culturally significant moments, Plus Gold not only resonates with its customers on a deeper level but also helps them make investment decisions that are both financially sound and culturally meaningful.

Furthermore, Plus Gold continuously evolves its product lineup to meet the changing needs of its users, ensuring that its offerings remain relevant and valuable in a competitive market. The platform’s ability to blend tradition with innovation, all while maintaining a strong focus on user experience, is what truly sets it apart from competitors. This unique combination of accessibility, cultural significance, and innovative product development has established Plus Gold as a leader in the digital gold space, offering a holistic approach to gold investment that goes beyond mere transactions.

6. What are the top 3 focus areas/core business issues that you wish to streamline?

User Experience: At Plus Gold, enhancing the user interface and experience on the app is a continuous journey. Plus Gold are committed to making the platform as intuitive and user-friendly as possible, recognizing that a seamless experience is key to user satisfaction and retention. From simplifying navigation to optimizing transaction processes, our goal is to create a platform that not only meets but exceeds user expectations, making gold investment a hassle-free experience for everyone.

Security: Security is a top priority at Plus Gold, and they are dedicated to staying at the forefront of security technology to protect our users’ data and investments. The platform undergoes regular security audits and updates to address emerging risks, ensuring that users can trust that their personal information and assets are fully protected. In a digital age where security concerns are paramount, Plus Gold is committed to providing a safe and secure environment for all transactions, giving users peace of mind as they invest in their future.

Product Diversification: Plus Gold is focused on expanding its product offerings to meet the evolving needs of our diverse user base. Each investor has unique goals, and the aim is to provide a range of personalized and customizable products that cater to these individual preferences. Whether it’s introducing new savings plans, flexible investment options, or culturally significant products, their approach to product diversification is centered around adding value and convenience to users. By continuously innovating and expanding their portfolio, Plus Gold ensures that the platform remains relevant and appealing, offering something for everyone, regardless of their investment strategy or financial goals.

7. How do you use technology and data science to create products that allow savings and help users to plan for their next jewellery purchase?

Plus Gold utilizes data science to analyze user behavior, preferences, and market trends. This allows the platform to offer personalized savings plans and recommendations that help users accumulate gold efficiently. The technology behind the app also allows users to set goals for their next jewelry purchase, track their progress, and make adjustments to their savings plans as needed.

8. What are the business goals that you have set for yourself this quarter?

This quarter, Plus Gold aims to:

This quarter, Plus Gold has set ambitious goals to drive growth, innovation, and user satisfaction. These goals are aligned with their broader mission to make gold investment more accessible, secure, and rewarding for everyone.

Increase User Base: One of Plus Gold’s primary objectives this quarter is to significantly expand the user base. They are targeting a substantial increase in the number of active users on the platform through a combination of strategic marketing campaigns, partnerships, and referrals. By focusing on key demographics and regions, they aim to attract new users who are looking for a reliable and user-friendly platform for their gold investments. Additionally, they are enhancing our onboarding process to ensure that new users have a seamless and positive experience from the moment they sign up. This focus on growth is crucial for maintaining our competitive edge and achieving long-term success in the digital gold market.

Launch New Features: Innovation is at the heart of Plus Gold, and this quarter, they are committed to launching several new features designed to enhance user engagement and provide more value to their customers. These features will include personalized investment tools, improved user interfaces, and new functionalities that make managing and growing gold investments even easier. By listening to user feedback and staying ahead of market trends, they are developing features that not only meet current needs but also anticipate future demands. These innovations are expected to boost user satisfaction, increase retention rates, and solidify Plus Gold’s reputation as a leader in the digital gold industry.

Maulik Unadkat is the Founder of Beyond Alliance, an established Automation, AV, Networking, and Electronic security solutions brand for luxury homes and commercial spaces. With a rich experience of over 15+ years in the field of residential and commercial automation, Maulik envisions creating a thriving tech eco-system in India that is up to date with global trends and empowers spaces with seamless convenience and productivity.

Founded in 2008 by Maulik Unadkat, Beyond Alliance has established itself as a leading technology designer, offering automation, AV, networking and electronic security solutions for luxury homes and premium commercial spaces. The company’s 15+ years of remarkable growth from a modest 3-person startup to a strong team of over 125+ certified professionals highlight its unwavering commitment to creating excellence, expertise and experiences that digitally transcend lifestyle spaces.

Beyond Alliance currently boasts six luxury experience centers across Mumbai and Surat, making it the sole Indian consumer centric brand to achieve this reach in the residential and commercial automated systems and integration space.

 We had a conversation with Mr. Maulik recently to know more about the smart home automation industry and this is how it went:

1. How does Beyond Alliance’s smart home automation technology integrate with existing smart devices and systems?

Beyond Alliance is dedicated to new design and build projects and strongly believes in wired technologies when it comes to controlling critical applications like lights, fans, Acs and curtains. Not only is it more reliable since wired designs have zero downtime but it is also lightning quick as wired communications have zero latency. So existing devices and systems demand wireless infrastructure which comes with its own unique challenge. For Hi-End luxury homes Beyond Alliance has a zero tolerance design approach and robustness of the system is at the epicenter.

We aim at reinventing modern living by introducing cutting-edge technology that blends in smoothly with aesthetics and establish ourself as a reliable technology partner for architects and interior designers. Our goal is to set a new standard for innovative technology solutions for smart homes and offices, with a particular emphasis on improving convenience, productivity and sustainability. Enhanced connectivity and artificial intelligence have shifted home automation from being a luxury to a necessity.

2. What is the scalability of your system, and how does it adapt to growing smart home networks?

We truly believe that tech designs must be forward compatible. A classic example of this is that even if a home was commissioned by us in 2010 using a Crestron infrastructure, we can make it function on an apple homekit which was launched much later and is today a must have control interface. This is possible with addition of a simple bridge and zero upgrade of any old hardware is needed for this transformation.

When we wire a home we keep in mind tech developments that are being discussed in global forums that we are a part of like Cedia. Scalability is a cornerstone of our designs because technology updates itself and completely transforms every few years. While we use the latest WiFi6 standard to design a wired mesh network for a space today, the cables we use are compatible with the next two standards being developed, WiFi6E and WiFi7.

3. How does Beyond Alliance’s smart home automation enhance the luxury living experience?

For us at Beyond, luxury means adding intelligence to the space. Designing spaces that think, breathe and come alive is our attempt. We are averse to retrofit automation solutions because they have smart switches as their core offering. Smart switches or devices are not what the end user needs. It’s a smart home that’s spelled as a requirement and the two are distinctly different.

The systems we design adapt to the user’s lifestyle.

• Vibes – Lighting is designed to be human centric and is made to follow the circadian rhythm, i.e. the colour of the sun, ranging from 2200 Kelvin to 6500 Kelvin, using tunable dimmable DALI lighting control to give a nature friendly ambience even in an artificially lit space. Each user decides which lights combine as a group, a departure from the traditional decision making authority being an autocad layout or the electrical contractor.
• Comfort – Sleep patterns of users of switching between ACs and fans in the middle of the night, multiple times is what scheduling can do for us. Optimum comfort is created to ensure it’s not too cold or too warm by auto learning pattern-based suggestions using AI. Curtains of windows where the east or west sun is too harsh can be automatically shut to avoid heat traps being created during peak hours.
• Ease – Audio Visuals are big boy’s toys but not every user in the home knows how to set them up for usage. This deters most from investing in too much technology as they find these complicated to use. Another phobia is dependency on the phone for everyday control. A simple answer to these is custom engraved keypads which have a movie button that sets everything up at a click. Nobody needs to know which button to press on remotes of what device. Everything is preconfigured.
• Energy – Who doesn’t know that ACs are most efficient at 24 degrees and lights don’t need to be at 100% when enough natural light fills up the room? But who will take the effort of ensuring these smaller drills are done. That’s where automation fills the gap. All these minute details are taken care of in design.
• Content – There is a heightened appreciation for a high-quality home life, particularly in the wake of COVID-19. Urban dwellers are increasingly turning to Ultra Short Throw 4K projectors for immersive binge-watching of OTT series or recreating a cinematic experience at home. A precisely calibrated 5.1.2 Dolby Atmos surround sound system enhances the viewing experience, immersing viewers deeper into the action and drama of their favorite content.
• Security – Gone are the days of repeated swiping fingerprints to get access to our own homes. Face recognition readers do the job as quickly as your latest iphone and let you in. Cameras have AI built in them to do more than just being a CCTV recorder.
• WiFi6 – Seamless data transfer is non-negotiable in times when each user owns at least 4 devices that are bandwidth eaters and demand uninterrupted streaming without buffering.

4. Can you share examples of high-end interior design projects that incorporated your technology?

As per data available to us about 1040 homes above 10 crore are sold in the city of Mumbai in the last 12 months. Beyond Alliance is a part of 200 of these HNI projects every year. We are technology partners for more than 300 Interior Designers and Architects. We have been fortunate to be a part of projects of leading celebrities, industrialists and professionals who are torch bearers in their field. The entire credit for this goes to the team of 125 certified professionals that we have on board who understand the sensitive needs of these projects.

5. How do your systems integrate with premium materials and finishes in luxury homes?

Beyond Alliance strives to source speakers and keypads from across the globe to match the aesthetics and finishes of the space they reside in. For one of our projects we manufactured keypads using the same marble that was being clad on the walls. We have customized speakers to be made out of the veneer of choice of the interior designer so that it completely blends with language spoken by that room. Tailoring solutions to the demands of the project is a minimum bar we thrive to set. We go the extra mile to achieve this.

6. Can you discuss any notable projects or collaborations?

It’s been more than 15 years of serving the design and build industries and we have been fortunate to be part of many projects that make it to the front page of leading lifestyle magazines, spaces of many page 3 celebrities and every once in a while challenging new applications like hospitality, clubs and museums. An elaborative list of projects is mentioned on our website www.beyond-alliance.com.

7. How do you balance functionality with aesthetics in your designs?

We offer a plethora of options when it comes to front end devices. With at least 100 finishes to choose from when it comes to keypads designers are spoilt for choice. Whatever be the finish, engraving on each of these is possible to ensure that users across diverse age groups and technical skills can use them comfortably. We have sometimes engraved keypads in regional languages to achieve this purpose. We design atmos surround sound systems with speakers that can be concealed in ceilings or walls, can be hidden behind a projector screen or can be even covered with veneers or wallpapers. Painting over speakers is also a reality without compromising on the acoustic performance.

8. What kind of support and maintenance do you offer to ensure seamless operation?

We are blessed with a 125 people team that passionately tames technology to work as it’s supposed to. India is not a DIY market and hence the expectations from system integrators is sky high. More than 10000 active users would vouch for the relentless service we extend going out of the way depending on the nature of the problem faced. Technology if set up well always behaves itself but whenever it doesn’t we have the right diagnostic tools and resources to detect and correct the same. We are backed by one of the largest teams in the country and that speaks of our commitment to serve those who have trusted us with their tech needs.

We got a chance to have a discussion with Mr. Kei Aikawa, Executive Officer, Sales & Service Management Division at AlphaTheta Corporation. Here’s how the interaction went:

1. Can you share the journey of the company since inception?

Our DJ business started in 1994 when we introduced the world’s first commercially available flat-top DJ CD player, the CDJ-500 to the market from a small team of Pioneer Electronics Corporation, a Japanese company known at the time for high quality Hi-Fi audio, Car audio etc. By mid-2000’s, what started as a small team has grown into a very successful business unit developing industry standard DJ equipment to the global market. In 2015, the DJ division became independent from Pioneer Electronics Corporation and a new company, Pioneer DJ Corporation, was established focusing on the DJ industry. We have changed our company name to AlphaTheta Corporation in 2020 to further expand our vision and values. Today, AlphaTheta continues to innovate, leading the industry with cutting-edge technology and unparalleled customer support. We remain committed to empowering DJs and musicians around the world with tools that inspire creativity and performance excellence.

2. How does AlphaTheta differentiate itself from other audio brands in the market?

AlphaTheta differentiates itself from other audio brands in the market through its strong collaborative relationships with a global network of DJs, artists, and creators. This community plays a pivotal role in shaping our products, ensuring they meet the needs and preferences of professionals in the industry. By continuously engaging with and listening to this network, we are able to innovate and develop new products and services that resonate with its users. This deep, ongoing partnership with industry experts is central to our mission and sets us apart from our competitors. Additionally, our commitment to quality and user-centric design ensures that each product delivers exceptional performance and reliability. The brand’s focus on fostering creativity and supporting the artistic community further reinforces its unique position in the market.

3. How does AlphaTheta approach incorporating new technology and features into its products?

All our products were born from a company culture that prioritizes the creation of customer value, driven by the three core technologies supporting that culture. Sophisticated user interface technology, high-quality sound technology, and digital audio analysis and signal processing technologies help DJs deliver exceptional performances, bringing diversity and creativity to the enjoyment of music. With these core technologies, we consistently create products and services that aim to exceed customer expectations. Besides, we are offering new ways of enjoying music by enhancing its various technologies, including technologies compatible with the latest forms of music media, wireless technologies, and AI. For example, we are focusing on using cloud and networking technologies to build a digital database that collects, analyzes, and accumulates the performance techniques of professional DJs through digital service business.

4. Any upcoming products that AlphaTheta has in the pipeline?

We have many exciting new products planned for the upcoming months. We’re committed to offering a diverse range of products that cater not only to experienced DJs but also to those who have never had the opportunity to try DJing before. Stay tuned for more details as we expand our product lineup to inspire and support the next generation of DJs and music creators.

5. How is AlphaTheta expanding its business and presence in the Indian market?

India is one of AlphaTheta’s strategic market for future growth. We have just started business partnership with Alphatec and with their support, we are in the middle of expanding dealership throughout India. To make DJing more familiar, we are focusing on building network of business partners that can reach out to new customers who have never touched a DJ equipment. We believe there are great opportunities for market growth in India, and we are really excited to be present at PALM EXPO with Alphatec. Our participation in this event will allow us to connect directly with consumers, gather valuable feedback, and strengthen our brand presence in this vibrant market.

6. How is AlphaTheta expanding its business and presence in the Indian market?

India is one of AlphaTheta’s strategic market for future growth. We have just started business partnership with Alphatec and with their support, we are in the middle of expanding dealership throughout India. To make DJing more familiar, we are focusing on building network of business partners that can reach out to new customers who have never touched a DJ equipment. We believe there are great opportunities for market growth in India, and we are really excited to be present at PALM EXPO with Alphatec.

We thank Mr. Kei Aikawa for this interaction!

Parth Shah serves as the Co-Founder and Chief Revenue Officer at SmartNode Automations Pvt. Ltd., where his invaluable leadership and persuasive expertise have established him as a key figure in the company’s success. With an extroverted personality and a unique fusion of friendliness and technical sales acumen, Parth has strategically positioned himself as the driving force behind the loyalty of all channel partners associated with the organization. We got a chance to sit with Mr. Parth and discuss the future of SmartNode and Smart Home industry. This is how it went:

1. What key features differentiate SmartNode products from competitors in the smart home technology market?

SmartNode products distinguish themselves in the smart home market through their user-friendly features and all-encompassing functionality.

Our products offer easy device onboarding and intuitive app navigation, simplifying smart home management. The lighting management system includes features like smooth dimming, tunable lighting, and Human-Centric Lighting (HCL) to enhance well-being.

Convenience and efficiency are further enhanced by features such as scene scheduling, sunrise and sunset automation, and NFC automation. Additionally, sub-user management, multi-account login, and quick widgets provide a superior and personalized smart home experience, setting SmartNode apart in the market.

2. How has SmartNode’s product innovation contributed to its rapid growth and market presence?

Product innovation has been a significant driver of SmartNode’s rapid growth and strong market presence. Innovation is a core value at SmartNode, and we believe that continuous innovation is essential for sustained growth in any market.

We continuously introduce new innovations to meet customer demands. For instance, we developed a separate module for the touch panel that can be easily installed and removed for troubleshooting without affecting the touch panels’ functionality. This allows customers to continue managing their homes seamlessly.

As manufacturers, we offer customizable touch panels tailored to customer requirements, with options for materials, colors, and icons. Materials include marble, wood, glass, and acrylic, while icons can be personalized to meet specific needs.

Furthermore, we have launched numerous innovative features such as Human-Centric Lighting (HCL) management, Universal Dimming, Action Trigger, Scene Schedule, Quick Widgets, and a web application. These features provide added convenience and comfort, ensuring our users get the best experience from their Smart Homes.

3. Can you describe the process and inspiration behind developing your flagship product?

The development of our flagship product is an extensive and collaborative journey. We gather input from market experts, customers, and partners to incorporate their feedback and innovative ideas. Our R&D team conducts thorough research to ensure the product is market-ready. This collective approach allows us to create successful, market-capturing products.

4. What strategies has SmartNode employed to expand its customer base and reach new markets?

SmartNode has implemented several strategies to expand its customer base and enter new markets.

Recognizing India’s growing economy and increasing disposable income, we have tapped into the rising awareness of sustainable and smart living. Although the market is still in its early stages, we are positioning ourselves as key players by focusing on System Integrators and Architects, who we believe will drive this industry forward.

Our strategy involves connecting with architects and forming partnerships with system integrators who can deliver solutions to end customers. We invest in exhibitions, architect events, and provide product samples to architects to build trust. Additionally, we are creating experience centers in collaboration with our partners to effectively showcase our solutions. Through these initiatives, we aim to build strong relationships within the industry and expand our market presence.

5. How does SmartNode ensure the quality and reliability of its smart home devices?

Ensuring the quality and reliability of our smart home devices is a top priority at SmartNode. We take pride in the bespoke quality and high reliability of our products. Comprehensive control over the entire manufacturing process, from initial design to final production, allows us to meticulously maintain the highest standards of quality.

Our rigorous quality assurance processes include extensive testing and validation procedures to ensure each device meets our stringent criteria for performance, durability, and safety. We use advanced manufacturing techniques and high-quality materials to produce devices that are innovative, robust, and long-lasting.

To further demonstrate our commitment to quality and reliability, we offer a five-year replacement guarantee on all our products. This guarantee provides our customers with peace of mind, knowing that they can rely on SmartNode devices to perform consistently and efficiently over an extended period. Our dedication to excellence and customer satisfaction drives us to continuously improve and refine our products, ensuring they deliver exceptional experiences and value to our users.

6. What role has customer feedback played in shaping SmartNode’s product development and improvement?

Customer feedback has been crucial in shaping SmartNode’s product development and improvement. We consider feedback from our customers a critical component of our innovation process. By actively listening to our users, we gain valuable insights into their needs, preferences, and challenges, allowing us to tailor our products to better meet their expectations.

7. How does SmartNode plan to adapt to emerging trends and technologies in the smart home industry to sustain growth?

At SmartNode, we embrace new technologies and adapt to emerging trends to enhance the customer experience. Through thorough market analysis and continuous R&D, we develop innovative, customer-centric solutions that elevate the overall smart home living experience. This approach ensures we stay ahead in the industry and sustain our growth.

 

 

Pawan Kumar is the CEO of Elista (a TeknoDome Group Company). An innovative and performance-oriented leader with more than 22 years of experience, Pawan is the driving force behind Elista’s remarkable growth and success in India. Under his able leadership, Elista has had a successful brand journey and is on track to clock a turnover of Rs 250 crores in the current financial year.

About Elista

Founded in 2020, Elista is India’s leading world-class electronics, home appliances, IT, and mobile accessories brand. Part of the TeknoDome, UAE, Elista adheres to India’s ‘Atmanirbhar’ principle of manufacturing. With a vision to put India on the global innovation map, Elista inspires brands worldwide to manufacture in India to cater to their demand across geographies. For more info, please visit – https://www.elistaworld.com.

We had a chance to sit with Mr. Pawan Kumar for an interaction, here’s how it went:

Why would someone choose Elista products over established brands?

Elista stands out in the consumer electronics market by combining innovation with quality. We offer technologically advanced, feature-rich products at competitive prices, making premium products accessible and affordable. Our presence in over 300 Indian cities and a robust after-sales service network ensure widespread availability and reliable customer support. Each product is crafted in advanced facilities and undergoes rigorous testing, ensuring durability and performance. This blend of quality, accessibility, and customer focus makes Elista a top choice for consumers seeking dependable and innovative electronics.

What was the turnover in 2023? Is Elista expanding to international markets? If yes, what are the strategies or challenges in entering international markets?

Elista achieved a turnover of ₹201 crores in the fiscal year 2023-24, reflecting our growing influence in India’s consumer technology market. Presently, we have operations in 17 countries, and we are implementing a strategic plan covering R&D and marketing initiatives to expand our presence to 50 countries by 2025. We anticipate that these initiatives will boost our combined domestic and international revenue to ₹1,500 crores by the same year.

Our approach is centered on offering innovative products at affordable prices and executing a well-considered global expansion strategy. This dual focus is designed to not only extend Elista’s reach but also to establish it as a globally recognized and trusted brand in consumer electronics.

What are the quality tests Elista performs to ensure consistency of its products? Is there a dedicated testing lab for Elista product testing?

Elista is committed to upholding the highest quality standards, ensuring that all our OEM partners operate dedicated labs and established R&D centers for product development. Each product undergoes exhaustive mandatory testing within these facilities to guarantee consistent performance and durability. Our rigorous testing protocols are meticulously designed to assess each item’s durability and functionality, confirming that every Elista product meets the Bureau of Indian Standards (BIS) certification requirements. This ensures that our products adhere to our stringent quality benchmarks before they reach our consumers.

What is Elista’s view about future technologies such as GenAI? Is Elista working on integrating Artificial Intelligence into its products?

Elista is deeply committed to embracing and integrating cutting-edge technologies, including generative AI, to enhance the functionality and user experience across our product range. Our latest Google TV series exemplifies this approach, offering an advanced, personalized viewing experience. Leveraging Google’s AI-driven recommendations, this series adapts to individual preferences, allowing users to seamlessly curate their watchlists directly from their mobile devices. Additionally, the inclusion of a dedicated kids’ mode ensures that family-friendly content is readily accessible, making these TVs a smart choice for households.

We apply the same forward-thinking technology integration to our wearables and various household electronics, continuously exploring opportunities to incorporate AI to bring smarter, more efficient solutions to our customers.

How is Elista’s offline strategy different from the competition in reaching out to audiences in tier 2/3 markets? Plans to expand its reach in such markets?

Elista applies a tailored offline strategy to deepen the penetration in tier 2 and tier 3 markets across India. Our presence in over 300 cities positions us uniquely to meet the demands of a broad customer base, making our innovative products easily accessible. This geographic reach is complemented by our robust after-sales service network, which ensures that every customer enjoys prompt and dependable support, building a strong foundation of trust and satisfaction.

How does Elista envision its role in shaping the future of consumer electronics in India, especially concerning future trends and technological inclusion? Could you elaborate on Elista’s plans for business growth?

Elista is poised to be a significant player in shaping the future of consumer electronics in India by focusing on technological innovation and local manufacturing capabilities. With substantial investments in two state-of-the-art manufacturing facilities in Kadapa, Andhra Pradesh, we have set the stage for an impressive production output—aiming to produce 10,00,000 TVs and 10,00,000 LED monitors annually. These facilities not only boost our local manufacturing prowess but also enhance our ability to introduce innovative products tailored for both domestic and international markets.

Our goal is to achieve a domestic revenue of ₹500 crore by the end of 2025. This ambition is supported by our extensive distribution network, which includes over 350 distributors strategically positioned across the nation to maximize the availability of Elista products. In addition to this robust distribution framework, our customer support system enhances the overall consumer experience. With dedicated helpline services and multiple channels for assistance, we ensure that our customers receive the support they need conveniently and efficiently.

Together, these elements form a comprehensive strategy aimed at not only meeting but also anticipating the needs of consumers in a dynamic market. By continuing to integrate the latest technologies and trends into our products, Elista is dedicated to playing a transformative role in the consumer electronics landscape of India.

Mr. Udit Agarwal, the CEO of Boston Levin, is a dynamic entrepreneur who has spearheaded the rapid growth of the company in the consumer electronics industry in India. With a background in Economics from the prestigious Hansraj College, Udit embarked on his entrepreneurial journey, venturing into the telecommunications industry. After having a massive success in the automobile sector, Udit envisioned a new path for his next venture, leading to the establishment of Boston Levin, in 2021.

Boston Levin initially focused on offline business expansion, setting up its manufacturing units and distribution channels. The company achieved remarkable success and sales skyrocketed in a short span of time.

Headquartered in Gurgaon, Boston Levin stands as a beacon of innovation in the audio and wearable technology industry, driven by visionary leadership and a team of passionate tech-savvies. With a relentless pursuit of groundbreaking technologies and a commitment to revolutionize the consumer electronic gadget market, Boston Levin has redefined industry standards. What began as the most affordable mobile brand in India has now blossomed into a powerhouse, serving over 10 million users nationwide through a large network of service centres.

We had a chance to sit with Mr. Udit for an interaction opportunity. Here’s how the interview went:

1.What are some of the key challenges faced by companies in the wearable technology sector, and how does Boston Levin address these challenges?

In the wearable technology sector, companies often face several key challenges that can impact product development, market adoption, and overall success. One of the significant challenges in wearable technology is ensuring sufficient battery life while maintaining a compact and lightweight design. Boston Levin addresses this challenge by investing in research and development to optimize power consumption and battery efficiency in our wearable devices. We continuously strive to enhance battery performance to provide users with longer usage time between charges.

Wearable devices need to be comfortable to wear for extended periods, especially for fitness trackers and smartwatches. Balancing functionality with aesthetics and comfort is crucial. That is why, we focus on ergonomic design principles and utilizes high-quality materials to ensure our wearable products are lightweight, durable, and comfortable to wear throughout the day. With the increasing amount of personal data collected by wearable devices, ensuring data privacy and security is paramount. Boston Levin implements robust encryption protocols and stringent privacy measures to safeguard user data. We prioritize transparency in our data collection practices and provide users with control over their data through privacy settings and consent mechanisms.

By addressing these key challenges, Boston Levin aims to position itself as a leading player in the wearable technology sector, providing users with innovative and reliable products that enhance their lives.

2. In what ways do you see wearable technology evolving in the next five years, and how will these advancements impact consumer behavior and expectations?

Wearable technology has witnessed significant advancements in recent years, and this trend is expected to continue in the coming years. We anticipate several key developments that will shape the future of wearable technology.

First and foremost, wearable devices will become more sophisticated in terms of health and fitness tracking capabilities. These devices will not only monitor basic metrics such as heart rate and steps taken but also offer more advanced features such as blood oxygen levels, stress tracking, and sleep analysis. Consumers are increasingly prioritizing health and wellness, and wearable devices will play a crucial role in empowering individuals to monitor and manage their health proactively.

Wearable devices will leverage advanced connectivity technologies such as 5G, Bluetooth, and NFC to offer seamless integration with other smart devices and services. This will enable users to access real-time data, receive notifications, and interact with their devices more intuitively.

Consumers are increasingly seeking wearable devices that not only offer cutting-edge technology but also reflect their personal style and preferences. Brands like Boston Levin are well-positioned to capitalize on this trend by offering stylish and aesthetically pleasing wearable products that appeal to fashion-conscious consumers.

With artificial intelligence and machine learning algorithms, we aim to deliver personalized experiences and insights to users. These devices will analyze user data to provide tailored recommendations, insights, and actionable feedback, empowering users to make informed decisions about their health, fitness, and lifestyle.

3. Can you discuss Boston Levin’s approach to incorporating sustainability practices into its product development and manufacturing processes within the consumer electronics industry?

Boston Levin takes sustainability seriously and strives to incorporate eco-friendly practices into every aspect of its product development and manufacturing processes. Our commitment to sustainability is not just a trend but a core value that drives our business decisions. In the consumer electronics industry, where the production of electronic devices can have significant environmental impacts, Boston Levin is dedicated to reducing its carbon footprint and minimizing waste.

We carefully select materials for our products, prioritizing those that are renewable, recycled, or biodegradable. By sourcing eco-friendly materials, we aim to reduce the environmental impact of our products throughout their lifecycle. We design our audio and wearable products with energy efficiency in mind. By optimizing power consumption and implementing energy-saving features, we aim to reduce the overall energy consumption of our devices. We also use minimal and recyclable packaging materials for our products, avoiding unnecessary plastic and excess packaging whenever possible. We also encourage customers to recycle or reuse packaging materials to further reduce waste.

Through innovation, collaboration, and a dedication to environmental stewardship, we strive to make a meaningful impact on the world around us.

4. How does Boston Levin ensure that its audio technology products remain at the forefront of innovation in an increasingly competitive market?

At Boston Levin, we understand the critical importance of innovation in maintaining our position at the forefront of the audio technology market. Our commitment to innovation is deeply ingrained in our company culture and is reflected in every aspect of our product development process.

One of the key ways we ensure that our audio technology products remain innovative is by investing heavily in research and development. We have a dedicated team of engineers and designers who are constantly exploring new technologies, materials, and design concepts to push the boundaries of what is possible in audio technology. This research-driven approach allows us to stay ahead of the curve and anticipate the evolving needs and preferences of our customers.

Furthermore, we place a strong emphasis on customer feedback and market research. Customer feedback informs our product development roadmap and ensures that we are addressing the most pressing challenges and opportunities in the market. Lastly, we are committed to fostering a culture of innovation within our organization. We encourage creativity, curiosity, and experimentation among our team members and provide them with the resources and support they need to explore new ideas and concepts. By empowering our employees to think outside the box and take risks, we foster a culture of continuous innovation that drives our success in the competitive audio technology market.

5. With the proliferation of smart home devices, what strategies does Boston Levin employ to ensure interoperability and seamless integration with other connected devices?

At Boston Levin, we understand the importance of interoperability and seamless integration with other connected devices, especially in the rapidly growing smart home market. Our company has always been at the forefront of innovation in consumer electronics, leveraging our expertise in audio and wearable technology to create products that not only deliver exceptional performance but also seamlessly integrate into the broader ecosystem of connected devices. One of our key strategies for ensuring interoperability is to adopt open standards and protocols that are widely accepted in the industry. By adhering to standards such as Bluetooth, Wi-Fi, and Zigbee, we ensure that our products can easily communicate and interact with other devices, regardless of the manufacturer or brand.

In addition to standards compliance, we also invest heavily in research and development to develop proprietary technologies and protocols that enhance interoperability and compatibility with other devices. For example, we have developed advanced software algorithms and communication protocols that enable our audio and wearable products to seamlessly connect with smart home hubs, virtual assistants, and other connected devices. Overall, Boston Levin remains dedicated to pushing the boundaries of audio and wearable technology, and we will continue to invest in research, development, and strategic partnerships to ensure that our products deliver the best possible user experience in today’s interconnected world.

6. How does Boston Levin leverage advancements in 5G technology to enhance the functionality and performance of its consumer electronics products?

Advancements in 5G technology plays a pivotal role in shaping the future of consumer electronics. Leveraging 5G technology allows us to enhance the functionality and performance of our products in several key ways.

First and foremost, 5G technology offers significantly faster data speeds and lower latency compared to previous generations of wireless technology. This increased speed and reduced latency enable seamless streaming of high-quality audio and video content on our devices, providing users with an immersive and uninterrupted entertainment experience.

In addition to improving connectivity and data speeds, 5G technology also opens up new possibilities for innovation in audio and wearable technology. For example, the higher bandwidth and lower latency of 5G networks enable the development of advanced features such as augmented reality and virtual reality experiences, which can be integrated into our products to provide users with immersive and interactive experiences.

Furthermore, Boston Levin is actively exploring the potential of 5G technology to enhance the connectivity and functionality of our smart home audio devices. With 5G technology, users can seamlessly stream audio content to multiple speakers throughout their home, create personalized soundscapes, and control their audio devices remotely via smartphone apps or voice assistants. Overall, Boston Levin is committed to harnessing the power of 5G technology to push the boundaries of innovation in audio and wearable technology, delivering cutting-edge products that enhance the lives of our customers.

7. Can you provide examples of how Boston Levin is utilizing artificial intelligence and machine learning to improve the user experience of its wearable and audio technology products?

At Boston Levin, we continuously thrive to harness the power of artificial intelligence and machine learning to enhance the user experience of our wearable and audio technology products. Our journey in the consumer electronics industry has been guided by innovation and a relentless pursuit of excellence, and integrating AI and ML capabilities into our products is a natural extension of this ethos.

One of the primary ways we leverage AI and ML is in our wearable devices, such as smartwatches and fitness trackers. These devices are equipped with advanced sensors that collect data on various aspects of the user’s health and activity levels. By analyzing this data using AI and ML algorithms, we can provide users with valuable insights into their fitness goals, sleep patterns, stress levels, and overall well-being.

For example, our smartwatches use AI algorithms to analyze the user’s heart rate variability data and provide personalized recommendations for managing stress and improving relaxation techniques. Through continuous monitoring and analysis, our devices can detect patterns and trends in the user’s health data, allowing them to make informed decisions about their lifestyle and behavior. Furthermore, we are constantly refining and optimizing our AI and ML algorithms through iterative testing and feedback from users. This allows us to stay at the forefront of technological innovation and ensure that our products continue to meet the evolving needs and expectations of our customers.

8. What role do you believe augmented reality will play in the future of consumer electronics, and how is Boston Levin preparing for this shift in technology?

Augmented reality holds immense potential to revolutionize the consumer electronics industry by enhancing user experiences and introducing innovative functionalities. At Boston Levin, we recognize the significance of AR in shaping the future of consumer electronics and are actively preparing to leverage this technology to deliver cutting-edge products and experiences to our customers. AR technology has the capability to overlay digital content onto the real world, creating immersive and interactive experiences. In the context of audio and wearable technology, AR can enhance user interfaces, enable hands-free interactions, and provide contextual information in real-time. For instance, AR glasses or wearables can display notifications, navigation cues, and other relevant information directly in the user’s field of view, enhancing convenience and usability.

To prepare for the shift towards AR technology, Boston Levin is investing in research and development to explore new use cases and applications for AR in our products. We are collaborating with technology partners and experts to develop AR-enabled prototypes and concepts that demonstrate the potential of this technology in enhancing user experiences. Furthermore, we are focusing on enhancing our product design and engineering capabilities to integrate AR features seamlessly into our audio and wearable devices. This includes optimizing hardware performance, developing intuitive user interfaces, and ensuring compatibility with AR platforms and applications.

9. How does Boston Levin approach customer data privacy and security concerns, particularly in the context of wearable devices and smart home solutions?

We recognize the paramount importance of customer data privacy and security, especially in the context of wearable devices and smart home solutions. As a brand committed to excellence and trustworthiness, we have implemented rigorous measures to safeguard the personal information of our users.

Our approach to customer data privacy and security is multifaceted and begins with the design and development of our products. We adhere to industry-leading standards and best practices to ensure that our wearable devices and smart home solutions incorporate robust security features from the ground up. This includes encryption protocols, secure authentication mechanisms, and regular security updates to mitigate potential vulnerabilities. In addition to technological safeguards, we also prioritize transparency and accountability in our data handling practices. We provide clear and accessible privacy policies that outline how we collect, use, and protect customer data, ensuring that users have full visibility and control over their information.

Our journey in the consumer electronics industry has been guided by a steadfast commitment to integrity, excellence, and customer-centricity. As we continue to innovate and evolve, we remain steadfast in our dedication to upholding the highest standards of customer data privacy and security, providing our users with peace of mind and confidence in their interactions with our products and services.

10. As the consumer electronics industry continues to evolve rapidly, how does Boston Levin stay agile and adaptable to meet changing consumer preferences and market dynamics?

The importance of staying agile and adaptable in the rapidly evolving consumer electronics industry is paramount for continuous innovation and keeping pace with changing consumer preferences and market dynamics.

One of the key ways we stay agile is by continuously monitoring market trends and conducting thorough research to understand shifting consumer behaviors and preferences. This allows us to anticipate changes in the market and proactively adjust our product offerings and strategies to meet evolving demands.

In terms of product development, we prioritize innovation and invest heavily in research and development to create cutting-edge audio and wearable technology that resonates with our target audience. By staying abreast of emerging technologies and trends, we are able to introduce new and innovative products that cater to changing consumer needs. Additionally, we maintain a customer-centric approach, actively seeking feedback from our customers and incorporating their input into our product development process.

In terms of market dynamics, we recognize the importance of agility and flexibility in responding to changes in the competitive landscape, regulatory environment, and macroeconomic conditions. By maintaining a lean and adaptable organizational structure, we are able to quickly pivot and seize opportunities as they arise, while also mitigating risks and challenges. Overall, Boston Levin is committed to staying agile and adaptable in the face of evolving market dynamics, ensuring that we remain at the forefront of innovation in the consumer electronics industry and continue to meet the needs of our customers in an ever-changing landscape.

Varun Sanghi, leading CarTrade Ventures—a USD 100 million fund focused on M&A and incubation—is a prominent figure driving digital innovation and business growth in the automotive sector. With eight years of dedicated experience, Varun has significantly influenced CarTrade’s trajectory.

A pivotal achievement in Varun’s career was orchestrating the INR 520 crore acquisition of OLX India, the largest transaction of 2023. This strategic move bolstered CarTrade’s leadership, resulting in a 45% revenue growth and a remarkable 70% surge in stock price, highlighting Varun’s strategic acumen and impact.

In addition to his M&A expertise, Varun has spearheaded the incubation of CarTrade Infotech, a groundbreaking SaaS business unit dedicated to simplifying the auto buying process. The success of its Dealer Management Software, used by over 15,000 dealers, and the Auto Finance solution, processing over half a million loan requests annually, underscores Varun’s technological prowess. The global adoption of these solutions by esteemed OEMs such as BMW, Hero MotoCorp, and Bajaj Auto further attests to the excellence delivered by Varun and his proficient team.

We had a chance to interview Mr. Varun to talk about the DMS and AFS products. Here is how the interview went.

Dealer Management System (DMS):

1. How does the DMS software streamline operations for over 10,000+ auto dealers?

The DMS software streamlines operations for over 10,000 auto dealers by providing efficient inventory management tools through mobile and desktop applications, automating sales processes, and integrating a robust CRM system for enhanced customer engagement and communication.

2. Can you elaborate on how it enhances efficiency and boosts customer satisfaction?

The DMS enhances efficiency and boosts customer satisfaction through intelligent CRM and inventory modules that allow dealers to follow up and track prospects in a timely and easy manner. It also ensures customers get all information they need from dealers on time and in digital manner, thus boosting customer satisfaction. The DMS also comes with user-friendly built-in websites that meet customer needs for product discovery, trust, and financing, enabling data-driven decision-making with detailed reporting and analytics, and facilitating personalized communication with customers through various channels.

3. What specific tools does it offer for inventory tracking and sales reporting?

The DMS offers comprehensive tools for inventory tracking and sales reporting, including mobile and desktop applications for efficient stock management, evaluation, and certification processes, along with detailed reporting capabilities capturing buyer information, invoices, and post-sales workflows.

4. How does it improve customer service and support?

It improves customer service and support by enabling efficient communication via phone, messaging apps, and email, tracking interactions between dealerships and customers for better understanding of customer needs, and providing transparent sales processes with online order booking and tracking features.

Auto Finance Solution:

1. What is the process behind processing over half a million loan requests annually?

Processing over half a million loan requests annually involves implementing robust technology solutions, automation, and strategic partnerships with leading financial institutions. This ensures efficient management of loan requests while maintaining accuracy, compliance, and customer satisfaction.

2. How does your platform ensure faster and smoother financing for car buyers?

Our platform ensures faster and smoother financing for car buyers by offering a seamless one-click auto finance experience, integrating with multiple financiers to provide competitive loan offers, and enabling online application and approval processes for convenience.

3. Could you explain how the experience is seamless from application to approval?

The experience is seamless from application to approval with our FinSoft Solution, providing instant approvals and multiple bank offers through a single form. Advanced algorithms factor in various criteria such as bank policies and customer profiles to streamline the process from document upload to loan disbursal.

4. What types of flexible financing options are available for individual needs?

We offer flexible financing options tailored to individual needs, including pre-approved deals, personalized offers with various repayment options, and exclusive discounts. Customers receive comprehensive insights into eligibility and repayment terms, ensuring a customized financing experience.

A seasoned professional with over 30 years of experience in multinational enterprises such as LG, Airtel, and Videocon, Mr. H. S. Bhatia, currently holds the pivotal position of Managing Director at Kelwon Electronics & Appliances. In his role, Mr. Bhatia is spearheading the significant initiative of relaunching the iconic DAEWOO brand in the Indian market. As the licensee partner for DAEWOO, his strategic vision encompasses the introduction of a comprehensive range of innovative and quality products across diverse categories, including Home Power Energy, Home Entertainment, Home and Kitchen Appliances, Personal Care, and Electric Vehicles (EVs). We had a chance to interview Mr. H.S. Bhatia, here’s how it went:

What prompted DAEWOO to re-enter India?

DAEWOO re-entered India due to the country’s status as one of the world’s most promising consumer markets, coupled with its robust economic growth and surging consumer demand. The decision was prompted by India’s position as a significant player in the global market, with the retail industry alone contributing over 10% to the GDP and employing approximately 8% of the population.

In terms of entering India, what was the reason for choosing the brand licensing route?

DAEWOO decided on brand licensing to quickly enter the Indian market. Partnering with Kelwon Electronics allowed them to leverage Kelwon’s expertise and distribution channels to introduce DAEWOO products efficiently.

What kind of business operations you intend to roll out in India?

We plan to introduce a range of business operations in India, focusing on leveraging our innovation capabilities and extensive distribution network. We started by introducing DAEWOO’s Power & Energy products like batteries for vehicles, inverters, solar batteries, UPS systems, and Voltage Stabilizers. We also launched Commercial Alkaline Water Machines and IFP LED TVs this year. Now, we will add more products like audio speakers, water purifiers, fans, and kitchen appliances.

Any plans for future tie-ups?

Tie up or Joint Ventures discussions are as per  future requirements of Technology, Marketing or Funds infusion, and shall be taken at appropriate time.

Also for commercial water alkaline product, what the technology are you proposing?

DAEWOO is the first company to launch Commercial Alkaline Water Machine both for large commercial spaces and small workplaces. It not only improves health of Employees, thereby boosting Productivity indirectly, but also saves the Employer recurring Water Jar cost in these offices. DAEWOO features advanced technology including Alkaline Water + inbuilt RO + UV + UF with   UV Barrel, Lamp, and user-friendly interface. It provides hot, cold, and normal water supply options. They are also equipped with features such as Anti-Oxidant, Alkalinization, Micro-Clustering, UV-Radiation, and Hydrogen Rich properties.

What challenges are anticipated by industry players?

Anticipated challenges by industry players include competition, regulatory hurdles, market saturation, and consumer preferences shifting towards sustainability and environmentally friendly products.

What strategies the government should take to encourage consumers to embrace electric mobility?

To encourage consumers to embrace electric mobility, the government should offer subsidies, expand charging infrastructure, raise awareness through campaigns, and implement supportive regulations to incentivize adoption.

How the efforts by industry and Government contribute to the overall growth of the EV sector?

Industry efforts in innovation and product development, coupled with government support through subsidies, regulations, and infrastructure development, contribute significantly to the overall growth of the EV sector. Collaboration between industry and government expands charging networks, educates consumers, and stimulates market demand, as seen in initiatives like the E-Mobility Promotion Scheme 2024 with Rs 500 crore allocated for subsidies.

Roopak Gupta, Founder of mTap Corporation, is a seasoned entrepreneur and leader with a proven track record in building successful ventures and driving business growth. With a focus on making networking efficient, effective, and collaborative, Roopak founded mTap Corporation in 2022. Under his leadership, mTap has emerged as a key player in the field, utilizing Roopak’s skills in leadership, entrepreneurship, and digital marketing to establish a strong presence. We recently got a chance to interview Roopak, here’s how the interview went:

How does mTap NFC technology change the traditional method of exchanging contact details?

mTap’s NFC technology is transforming networking by making the exchange of contact details seamless, dynamic, and eco-friendly. With a simple tap, users can instantly transfer their contact information to a smartphone, eliminating the need for paper cards and fostering sustainability. Unlike static traditional business cards, mTap’s digital profiles are always up-to-date, ensuring recipients have the latest information. The automated process facilitates efficient follow-ups, allowing for immediate communication actions. mTap also enriches interactions by incorporating multimedia content into contact details, offering a comprehensive professional presentation. Moreover, mTap’s analytics provide valuable insights into card usage, a feature absent in traditional business cards. This innovative approach not only modernizes networking but also makes it more efficient, environmentally conscious, and interactive, leveraging NFC technology to enhance the overall experience.

Can you elaborate on how mTap NFC business cards elevate professionalism in networking interactions?

mTap NFC business cards revolutionize networking by elevating your professionalism across every touchpoint.  Ditching paper cards for a tappable mTap instantly conveys a forward-thinking, tech-savvy image.  Sharing details becomes effortless and eliminates the clutter of physical cards, projecting an image of efficiency.  No more outdated information – mTap’s dynamic profiles ensure contacts always have your latest details, reflecting your reliability.  Beyond simple contact details, mTap allows you to showcase your work through multimedia –  portfolios, presentations, social media links – creating a richer, more interactive experience for potential connections.

mTap also champions sustainability by eliminating paper waste, demonstrating a commitment to eco-friendly practices that resonates with like-minded professionals. Going beyond aesthetics, mTap provides valuable analytics on how your card is used, allowing you to tailor your follow-up strategy for maximum impact.  And to ensure those connections are nurtured, mTap integrates seamlessly with digital communication tools, enabling immediate and professional follow-ups.  By streamlining the process, fostering in-depth interactions, and aligning with modern professional practices, mTap NFC business cards transform networking into a powerful tool for building meaningful connections.

What are the key features that simplify connections using mTap NFC cards, and how do they benefit users?

mTap NFC cards are designed with several key features that simplify the process of making and maintaining connections. They enable instant sharing of contact information, social media links, and even payment details with just a tap against an NFC-enabled device. This convenience benefits users by saving time and ensuring accuracy in the information exchanged. The ability to update one’s digital business card in real-time means that contacts always have access to the most current information. Moreover, mTap’s integration with CRM systems streamlines lead management and follow-up processes, making networking more effective and less labor-intensive.

In what ways do mTap NFC cards help professionals stand out digitally in India’s competitive business landscape?

As digital solutions gain popularity in India, mTap’s NFC technology aligns with the market’s shift towards more interactive and sustainable business practices. The ability to convey a wealth of information through a single tap not only impresses potential contacts but also demonstrates a professional’s adaptability to new technologies, setting them apart in a crowded marketplace.

mTap takes networking from a scattershot exchange of cards to a strategic tool for building impactful connections. It prioritizes quality over quantity by facilitating the creation of detailed digital business cards, allowing you to share comprehensive information with a targeted audience rather than a random spray of paper. These profiles transcend basic contact details, fostering trust by adhering to the “Know-Like-Trust” model. Social media links, personalized touches, and the ability to showcase your unique value proposition through branding elements all contribute to a more comprehensive and trustworthy first impression.

Beyond initial connections, mTap empowers you to nurture long-term relationships. The platform seamlessly integrates with CRM tools, allowing you to track engagement with your digital card and identify high-value networking opportunities. This data-driven approach ensures you’re focusing your efforts on the most promising connections. In real-world settings, QR codes and NFC technology streamline the initial connection process with a simple tap or scan.

mTap doesn’t stop at introductions. Built-in follow-up features and the ability to share updates or content via your mTap profile facilitate ongoing engagement. This allows you to turn a fleeting encounter into a nurtured professional relationship.  Furthermore, the CRM functionality within mTap Hub empowers you to maintain relationships by recording notes about contacts and setting reminders for follow-ups. This ensures that valuable connections aren’t left to dwindle over time. In essence, mTap equips you to build a strategic networking web, fostering impactful connections that propel your professional journey.

Could you provide examples of how embracing the convenience of NFC technology enhances networking efficiency?

mTap’s integration of NFC technology revolutionizes professional networking by offering a modern, streamlined approach to making connections. The traditional clutter of paper business cards is replaced by the instant, contactless sharing of digital profiles via a simple tap of an mTap device against a smartphone. This innovation ensures that no contact is lost and supports environmental sustainability. Event check-ins become hassle-free as attendees tap to register, providing a smooth start and valuable data for organizers. Interactive sessions are enhanced as attendees receive digital resources directly on their devices, fostering effective follow-ups. mTap’s automated follow-up system integrates with CRM tools, allowing for immediate, personalized communication post-event.

Furthermore, mTap enables the instant sharing of rich content, from portfolios to product sheets, directly through NFC tags. This not only eliminates inefficiencies but also significantly boosts engagement. By leveraging mTap’s capabilities, professionals can dedicate more time to building meaningful relationships, assured that the logistics of networking are efficiently managed by this advanced technology. mTap’s NFC solution thus transforms networking into a more interactive, efficient, and eco-friendly experience, enhancing the quality and depth of professional interactions.

What sets mTap NFC business cards apart from other networking solutions, particularly in terms of convenience and effectiveness?

mTap NFC business cards are transforming professional networking by offering a blend of convenience and effectiveness. These digital cards utilize NFC technology for one-tap sharing of contact details directly to smartphones, eliminating the need for physical cards and reducing waste. The comprehensive digital profiles available through mTap provide a rich context for a professional’s background, with links to social media, websites, and multimedia content, making interactions more meaningful. The eco-friendly nature of digital cards aligns with sustainable business practices and enhances the user’s brand image. Integration with CRM systems automates contact saving and follow-up, ensuring no connection is lost.

In addition to this, mTap cards are customizable and updatable in real-time, allowing professionals to tailor their messaging for maximum impact. Analytics features offer insights into card usage, aiding in refining profiles and follow-up strategies. The versatility and accessibility of mTap’s technology ensure easy sharing across various devices, maximizing networking opportunities. In essence, mTap NFC business cards streamline the networking process, making it more efficient, impactful, and aligned with contemporary professional standards, enriching the networking experience from the initial exchange to the cultivation of lasting relationships.

Can you share any success stories or testimonials from users who have adopted mTap NFC cards in their networking endeavors?

We have received an outpouring of positive feedback from several of our clients. They have experienced significant benefits from our hassle-free networking solutions. Our users often express that mTap is far more than just a conventional business card. They are particularly impressed with the seamless networking capabilities, the ease of storing contacts, and the ability to monitor leads and analytics. The feature that allows companies to set up profiles for their employees has also been a standout, streamlining the professional representation of their teams.

Our clients consider mTap to be a game-changer in the way professionals network today. It’s not just about exchanging contact details, it’ about creating meaningful connections that are maintained and nurtured through the power of technology. Their positive experiences and success stands as a testament to the impact mTap is making in the professional world.

How can individuals or businesses integrate mTap NFC technology seamlessly into their networking routines?

mTap NFC technology streamlines networking for individuals and businesses by offering a seamless, modern approach to connection and engagement, even before a networking event actually begins. Pre-event preparation involves updating mTap profiles with current contact details, social media, and professional content. At events, the mTap device allows for instant sharing of digital business cards through a simple tap against smartphones, ensuring efficient exchanges and no lost contacts. Integration with CRM systems automates the addition of new contacts and schedules follow-ups, enhancing post-event engagement.

For content sharing, professionals can showcase their latest work on their mTap profile, while businesses can embed NFC tags in promotional materials for instant access to demos and information. In office and retail spaces, mTap devices can provide visitors with essential information, and team members can adopt mTap for a consistent brand image. Marketing materials, including brochures and product packaging, can integrate mTap tags for detailed content access.

Online networking benefits from mTap links in email signatures and social media bios, providing full contact details. Real estate agents can instantly share property information with potential buyers using mTap. Phone conversations become more productive with mTap’s feature that sends a text message with a digital business card link, facilitating the exchange of contact details.

Tracking and analytics through mTap offer insights into networking interactions, allowing for strategy refinement. Regular updates, engagement tracking, and personalization of mTap profiles ensure that networking efforts are efficient and effective. By adopting mTap NFC technology, professionals can modernize their networking practices, making initial exchanges more impactful and fostering meaningful, productive relationships.

Minosha India Limited, an Authorized Ricoh Distributor, has been operational in India for over 27 years with a robust pan-India network of 7 offices and over 300 business partners. What sets Minosha apart is that they deliver a wide array of products and solutions and consistent service levels across the country. They are known as a trusted provider of cutting-edge technology and services designed to meet the evolving needs of the customers. We got a chance to interview Mr. Atul Thakker, MD – Minosha India Ltd. to talk about several aspects of the industry. Here is how to interview went:

What products were displayed/highlighted at Pamex 2024, and how did they contribute to industry advancements?

At Pamex 2024, Minosha proudly showcased its latest lineup of cutting-edge printing solutions tailored to meet the evolving needs of the industry. The highlighted products were our state-of-the-art digital printing presses – ProC9500 and ProC7500, equipped with advanced features such as enhanced color accuracy and faster printing speeds, enabling businesses to achieve higher productivity levels and superior print quality. Also, Minosha demonstrated the latest products in the A4 and A3 Multifunctional Printers to address the high-quality needs of the customers, meeting their print volume requirements. Additionally, our range of eco-friendly printing materials garnered significant attention for their sustainability initiatives, addressing the growing demand for environmentally responsible practices within the printing sector. These innovative offerings underscore Minosha’s commitment to driving industry advancements by providing reliable, efficient, and sustainable printing solutions that empower businesses to thrive in a competitive landscape while minimizing their environmental footprint.

Can you share your past experience at the previous edition of Pamex and highlight specific aspects that exceeded your expectations? Additionally, what were your key takeaways from Pamex 2024?

At the previous edition of Pamex, our experience was nothing short of exceptional. The event exceeded our expectations in numerous aspects, particularly in terms of networking opportunities and industry insights. We were impressed by the quality of exhibitors and the diversity of products showcased, which provided valuable insights into emerging trends and technologies in the printing and packaging sector. The interactive sessions and panel discussions were incredibly informative, offering valuable perspectives on market dynamics and future prospects. Key takeaways from Pamex 2024 include a deeper understanding of the evolving consumer demands and technological advancements shaping the industry landscape. Moreover, we forged meaningful connections with industry peers and potential collaborators, which we believe will drive our business growth and innovation endeavours moving forward.

In what ways did Pamex 2024 prove beneficial to your company’s growth, and have you implemented any insights gained from the exhibition into your business strategy?

Pamex 2024 proved highly advantageous for our company’s growth trajectory. The platform facilitated a robust showcase of our offerings tailored to meet customer requirements, significantly bolstering our visibility and credibility within the industry. With a substantial influx of visitors, we conducted demonstrations, ensuring utmost satisfaction and addressing queries effectively. This extensive engagement not only enriched our pipeline but also provided invaluable insights into customer preferences and market trends. Moving forward, we are strategically planning to expand our demonstration events across various cities, leveraging the momentum gained from Pamex to further solidify our market presence and foster sustained growth.

Now that Pamex 2024 has concluded, what were your overall impressions, and did the exhibition meet your expectations in terms of networking opportunities, industry insights, and potential collaborations?

Pamex 2024 provided an exceptional platform for showcasing our strengths and capitalizing on business opportunities. We were able to present our cutting-edge printing solutions effectively and complete range of Ricoh Printing solutions to engage with a diverse range of customers, gaining valuable insights into their specific requirements. It was evident that the industry is swiftly moving towards complete automation, and we are pleased to note that our products and solutions are aligned with this trajectory. The networking opportunities at Pamex were extensive, allowing us to forge meaningful connections and explore potential collaborations that will further propel our innovation and growth in the market.

We thank Mr. Atul for the interview!

We got a chance to interview Mr. Gaurav Pahwa is the Director of Lotus Electronics, a leading Indian electronics retail chain. Gaurav is responsible for overseeing the marketing, purchase, and sales functions of the company. He holds an MBA from Kent University and has extensive expertise in marketing. With a primary focus on marketing, he brings extensive expertise to the company’s marketing, purchase, and sales functions. His academic background equips him with the strategic acumen necessary to excel in the dynamic business landscape. So, here is how the interview went:

Can you share the origin and evolution of Lotus Electronics since the year 2000?

Lotus Electronics commenced its journey in 2000 as a supermarket, inaugurating its first expansive 15,000 sqft store. Since then, the company has expanded its footprint in the central region, boasting 20 outlets across eight cities, such as Indore, Bhopal, Raipur, Nagpur, and four other locations. Over the years, the average store size has hovered around 10,000 sqft.

What are the key aspects of Lotus Electronics’ business model and its guiding principles?

Lotus Electronics is grounded in principles that prioritize consumer convenience through an extensive product range at cost-effective prices. The business model is built on transparency, offering fair deals without hidden terms and conditions. The company deals with leading brands in diverse categories, including laptops, mobiles, televisions, refrigerators, and air conditioners.

What is the current financial scale of Lotus Electronics, and what growth targets are in place for the upcoming year?

In the previous fiscal year, Lotus Electronics reported a business size nearing INR 650 crores. The growth target for the current year is ambitious, aiming for around INR 750 crores. The company has also ventured into kitchen-related products, diversifying its product portfolio.

Does Lotus Electronics prioritize offline stores over online in terms of market presence, and what rationale guides this strategy?

Lotus Electronics places a strong emphasis on offline stores, particularly in central India, with a notable presence in cities like Indore, Bhopal, Raipur, and Nagpur. While maintaining an online presence through an e-commerce-enabled website, the company believes that consumers in its operational cities prefer the tactile experience of physical stores.

Can you provide insights into Lotus Electronics’ expansion plans, particularly its entry into a new state and the franchise model mentioned earlier?

Lotus Electronics is gearing up to expand into a new state, aiming to establish five new stores within the next six to eight months. The company has recently introduced the FOCO (Franchise Owned Company Operated) model, allowing individuals to franchise the brand. This model involves an investment, with the company taking on the operational responsibility of the store.

How does Lotus Electronics perceive the competitive landscape, especially in comparison to both national retail chains and online platforms?

Lotus Electronics acknowledges the existence of competition, including national retail chains and online platforms. To secure a substantial market share, the company employs an aggressive advertising approach and focuses on offering unique products. The priority lies in ensuring a positive consumer experience to foster customer loyalty.

Regarding customer preferences between offline and online channels, how does Lotus Electronics approach customization and deliver value through extended warranties, exchange options, and flexible financing schemes?

Recognizing the significance of both offline and online channels, Lotus Electronics tailors its approach to customization. The company adds value by offering additional discounts on supplementary products, extended warranties, and flexible financing options with various EMI choices. This strategy is aimed at catering to diverse consumer needs and distinguish the brand from online competitors.

We thank Mr. Gaurav for answering our questions!

Crossbeats is a successful Indian bootstrap startup founded in 2015 by Abhinav and Archit Agarwal with Rs. 5L initial investment. In 2016, the Agarwal brothers pioneered the development of personal audio gadgets and hope to produce more consumer electronics entirely in India in the near future. Archit Agarwal has experience in product development, operations, strategy, and team building. He studied at the Xavier Institute of Management, while Abhinav Agarwal is a passionate entrepreneur and D2C expert with a track record of helping businesses thrive in the ever-evolving direct-to-consumer landscape. With over 10+ years of experience, he has worked with numerous brands to develop successful strategies, drive growth, and optimize customer experiences.

Abhinav specializes in assisting businesses in leveraging data-driven insights, identifying market trends, and implementing innovative strategies to maximize revenue and customer engagement. His expertise spans areas such as marketing, branding, customer acquisition, and retention, and has experience in brand development,  growth marketing, finance, and strategy. In 2016-17, the business launched its first wireless earphones, foraying into personal audio.

We got a chance to sit with Mr. Archit Agarwal, Co-Founder, Crossbeats, to discuss a couple of things. This is how the conversation went:

1. What can we expect in terms of exciting new features or product lines from Crossbeats in the year 2024?

In terms of product lines and segments, we are looking to focus more on home audio with speakers and soundbars, along with audio solutions for gaming. We are looking to expand within our current smartwatch segment as well as our dashcam segments too.

2. How does Crossbeats stay ahead of the curve in adopting and incorporating the latest technological advancements into its products?

At Crossbeats, developing fresh, innovative concepts for our tech goods has always been our priority. Our goal is to become the preferred brand for tech enthusiasts in India, and we strive to maintain our leadership position in the industry. We have a dedicated team that conducts research and creates new products. To keep us informed at all times, they monitor developments in the tech industry. We network with other bright minds in business, attend major global tech conferences, and collaborate with other top tech enthusiasts. This enables us to continue learning and utilizing cutting-edge technology. We’re not just responding to new developments; we’re ahead of the curve because we like to be prepared for the future! We are at the forefront, leading the way with an attitude of constant curiosity, adaptability, and quick thinking. We can produce tech goods that our clients will adore with this approach.

3. What’s your plans for expanding into new markets or introducing your products to a broader audience globally?

Expanding into new markets and connecting with a broader global audience is a thrilling part of our journey. We’re incredibly passionate about sharing the Crossbeats experience with people worldwide. Our plan involves strategic partnerships, understanding diverse consumer needs, and tailoring our products to resonate with different cultures.

We’re investing in research and development to create innovative, cutting-edge technology that appeals to a wide range of users. Collaborating with local distributors and retailers is on our radar to ensure seamless accessibility. Additionally, we’re exploring digital platforms and e-commerce to make our products easily available to tech enthusiasts everywhere.

Our commitment is to provide top-notch quality and an exceptional smartwatch & wireless audio brand experience, and we’re excited to bring the Crossbeats vibe to new corners of the globe. Stay tuned for some exciting announcements as we embark on this global adventure!

4. How do you gather and incorporate customer feedback into the product development process?

At Crossbeats, we value our customers’ opinions! Gathering and incorporating customer feedback is an integral part of our product development journey. We’ve set up various channels, from social media platforms to direct communication, where customers can share their experiences and suggestions. Our dedicated team meticulously analyzes every piece of feedback, identifying recurring themes and unique insights.

Regular feedback sessions, and surveys are key components of our customer engagement strategy. We listen, learn, and evolve, making sure our products resonate with the needs and desires of our incredible user community. It’s a collaborative process, and our customers play a vital role in shaping the future of Crossbeats. Every comment, suggestion, or critique is a stepping stone towards creating tech that not only meets but exceeds our users’ expectations.

5. Looking ahead to 2024, what milestones or key initiatives can we expect from Crossbeats?

We are looking to create affordable products within our current segments. With our expansion into more products in consumer tech, we want to be one of the top consumer brands in the country. We plan to tap into overseas markets such as the USA and Romania as well.

6. Can you share any upcoming initiatives or plans related to environmental sustainability?

At Crossbeats we are all about innovating while keeping the environment in mind. Our packaging for any of our products are minimal, so as to avoid any excess waste. Our R&D team is constantly looking to add more sustainable materials into any new products we bring to the market, and we want to work on reducing our carbon footprint in the coming years.

7. Are there any regulatory or market trends that you believe will impact the industry in the near future?

Absolutely! We believe that the tech industry is ever-evolving, and staying attuned to regulatory changes and market trends is crucial. With a dynamic landscape, we foresee increased emphasis on data privacy regulations and sustainability practices. As responsible tech innovators, we are committed to aligning our strategies with these evolving standards. Additionally, the growing integration of AI and IoT technologies is a trend we’re closely monitoring, as it opens up new possibilities for innovation. Our commitment to providing cutting-edge products means we’re dedicated to adapting to these trends, ensuring our consumers benefit from the latest advancements while maintaining compliance with industry regulations. The future holds exciting challenges, and we’re geared up to navigate them while continuing to deliver top-notch tech experiences.

8. How do you see collaborations contributing to the brand’s growth and success?

Collaborations are the heartbeat of Crossbeats’ journey! We firmly believe in the power of partnerships as catalysts for growth and success. Working hand-in-hand with incredible talents, be They top YouTubers and influencers or joining forces in marathons and rallies, has been a game-changer. These collaborations have not only amplified our brand’s reach but have also brought diverse perspectives to the table. The synergy created through such partnerships fuels innovation, ensuring our products resonate with a wider audience. The trust and camaraderie built in these collaborations have become invaluable pillars supporting Crossbeats’ ascent as India’s leading consumer tech brand. Together, we’re not just creating products; we’re crafting experiences that resonate with our community. Here’s to more exciting collaborations that push boundaries and redefine success!

We thank Mr. Archit for taking time out and answering to our questions. 

Rituparna Mandal is the General Manager of MediaTek Bangalore. In addition, she is the Director of the Advanced Technology team where she is responsible for custom foundation IP and advanced CPU designs across MediaTek products. She also leads the SoC Design Development center for MediaTek Bangalore. We got a chance to interview her and asked the following questions:

1. Kindly tell us about MediaTek’s R&D Centres in India and how are they scaling up to strengthen their presence here.

MediaTek’s R&D hub in Bangalore, along with our Noida facility, serves as the cornerstone of our highly efficient operations both within India and on the global platform. Both these centres are working towards enhancing our technological prowess and creating innovations that set us apart from other players. With our sights firmly set on robust growth and expansion within the Indian ecosystem, MediaTek’s R&D hub is geared up to scale its efficiency and capacity, particularly in the realm of next-generation technologies.

India holds a pivotal position in MediaTek’s strategic vision, and we have reiterated our commitment to supporting the government’s ‘Make in India’ initiative by investing in nurturing local Indian talent and expanding our capabilities to foster innovation, for India and global market. MediaTek plan to continuously scale up and actively recruiting from Indian campuses to strengthen our research and product design capabilities in both Bangalore and Noida.

2. Can you give us an idea about what kind of products are being developed in MediaTek India’s R&D centres?

MediaTek has emerged as no.1 brand globally for smartphones, VADs, Smart TVs, Arm based Chromebooks, connectivity & networking and more. MediaTek’s R&D centers in India work closely with the global R&D teams towards  of cutting-edge technologies for smartphones, smart home devices, Chromebooks and other consumer electronics products.  They are broadly divided into three categories: semiconductor design, software development, and system-level integration.

In smartphone chipsets, MediaTek’s India centers contribute for designing and optimizing hardware components, developing software drivers, and ensuring the integration of various features such as camera enhancements, AI capabilities, and connectivity solutions. With 5G driving several innovations in the sector, a great share of MediaTek R&D efforts are channelled to drive advancements in 5G chipsets, modems, and related technologies to address the dynamic requirements of the OEMs and ODMs.

Considering the importance of AI as the next major driver for innovations, MediaTek actively incorporates AI capabilities into its chipsets. The R&D centers are engaged in optimizing AI algorithms, developing AI hardware accelerators, and integrating AI features into MediaTek’s products. In connectivity segment, there is focus on connectivity solutions like Wi-Fi 7, Bluetooth and cellular modem technologies. The India R&D also focuses on the development of chipsets and platforms for IoT devices. This includes designing high-performance energy-efficient chips for smart home devices, wearables, automotive and other IoT applications.

In software segment, the focus is on the development of various firmware and device drivers, as well as the optimization of different software to ensure seamless performance and user experiences on devices powered by MediaTek chipsets. A significant share of MediaTek’s R&D in India also focuses on the development of multimedia and imaging solutions, including camera enhancements, video processing, and audio technologies for smartphones and other devices.

3. The semiconductor industry in India has seen remarkable growth in the recent time, especially with the government’s ‘Make in India Initiative’. According to you, what are some of the key challenges that the semiconductor industry is facing and how is MediaTek working to address these challenges?

We find ourselves amidst the ongoing global digital revolution, which has correspondingly driven up the demand for smart devices. The manufacturing of semiconductors is an intricate undertaking, necessitating cutting-edge technologies, requisite infrastructure, and a proficient workforce. Our primary emphasis lies in the development of our product portfolio, and we are exceptionally optimistic about the current market dynamics and demand. MediaTek is dedicated to extending its reach to a broader customer base and exploring new market segments. We accomplish this through increased investments in R&D, along with strategic collaborations with OEMs and tech enterprises. We’ve significant growth in the Indian market. Our main objective revolves around relentless innovation, geared towards satisfying the evolving requirements of our industry.

4. What would be the exciting industry developments MediaTek is planning to look forward to in 2024?

MediaTek is building on the success with ground-breaking innovations in the industry, the development around 3nm process being the latest. MediaTek is planning the volume production of the flagship Dimensity SoC using TSMC’s advanced 3nm technology next year. TSMC’s 3nm technology offers significant improvements in speed, power efficiency, and logic density compared to its previous generation, enhancing the competitiveness of MediaTek’s products in the flagship market. Further, MediaTek has recently launched MediaTek Dimensity 9200+, 7200  6100+, and partnered with NVIDIA to deliver a complete range of in-vehicle AI cabin solutions for the next generation of software-defined vehicles.

Also, we anticipate a significant surge in the demand for high-end 5G chipsets in the near future, propelled by the rapid expansion of 5G networks. The growth of 5G is expected to drive a transformative shift in digital adoption trends and enablement of several new applications powered by 5G, such as those in automotive and healthcare sectors. Supported by robust government initiatives and strong industry collaboration, we envision a promising outlook for the proliferation of smartphones and intelligent devices across various domains, including smart homes, automotive, and diverse IoT applications.

5. According to you, what kind of technology trends needs to be followed by industry leaders for the growth of the country?

Like any other country in the world, India must embrace advanced digital technologies to propel its growth to the next level. With the launch of 5G in October 2022, we’ve witnessed an uptick in new technology trends and the development of use cases centred around 5G. Furthermore, cutting-edge technologies like AI and Blockchain are ushering in the next wave of tech-driven transformation across all sectors of society. It is imperative that the industry swiftly adopts these trends to harness the efficiency and productivity gains they offer, to foster developments not only in the sector, but the country as a whole.

Another important aspect to emphasize is cybersecurity. As digital adoption surges among India’s diverse population, instances of cyber fraud, primarily targeting individuals for financial exploitation, are on the rise. With the rise in smartphone adoption, this threat has the potential to escalate in both scale and scope, posing a significant risk. There is also the possibility of more extensive exploitation that could disrupt the operations of organizations or even jeopardize the nation as a whole. Therefore, while promoting technologies that enhance productivity and digital inclusion among citizens, the government must also prioritize investments in strategies to counteract these malicious activities.