Tag: HMD

HMD is rolling out a new gaming bundle for its HMD Fusion smartphone, and it’s available exclusively on HMD.com. This limited-time offer is designed to enhance the mobile gaming experience, particularly for users who want more than just a standard phone setup.

At the core of the bundle is a two-month free subscription to Blacknut, a cloud gaming platform that offers access to over 500 titles. That means you can jump straight into gameplay without needing to download or store hefty files. Alongside that, users also get three custom in-game outfits labeled Gaming, Flashy, and Casual—so there’s a little something extra for those who enjoy tailoring their virtual personas.

Key Takeaways

• HMD Fusion now comes with a gaming-focused bundle
• Available only on HMD.com
• Includes two months of free Blacknut cloud gaming
• Comes with three unique in-game outfits
• The offer is time-limited

This isn’t just about free stuff, though. HMD appears to be leaning into mobile gaming more seriously, positioning the Fusion as part of that broader strategy.

For those already immersed in mobile gaming or just starting out, this bundle could be an easy way to test out what cloud gaming really feels like on a smartphone. HMD also mentioned that more updates including plans for 2025, are in the pipeline, although specific details weren’t shared just yet.

HMD’s Mobile Gaming Push

HMD Global, the brand behind HMD phones, has clearly been working to make its devices more attractive to mobile gamers. The HMD Fusion is shaping up to be a part of that push. Now, the exact specs of the Fusion weren’t detailed in this particular release, but it’s safe to assume a gaming-capable phone would include a decent processor, ample RAM, and a screen that can handle fast-paced visuals without stuttering.

By bundling in a cloud gaming service like Blacknut, HMD seems to be targeting users who might not have powerful hardware but still want access to high-quality games. Cloud gaming, after all, works by streaming the game content over the internet sort of like Netflix for video games. You don’t need massive internal storage or a top-tier GPU; you just need a good connection.

Blacknut’s library covers a wide range of genres, from puzzles to high-action shooters, which gives users room to explore different styles of play. It’s also worth noting that as internet speeds continue to improve in regions like India, services like this are becoming more practical and popular.

As for those exclusive outfits? Sure, they’re cosmetic, but they tap into a growing trend people want to personalize their in-game experience, and even small customizations can make a game feel more engaging. It’s a minor feature, but one that aligns well with current user behavior.

Direct Purchase and What’s Next

The offer is only accessible via HMD.com, which gives the company tighter control over the customer experience. This also lets HMD speak directly to its audience, which might prove useful as they roll out more gaming-centric features or devices down the road.

The Indian mobile gaming market is expanding rapidly, and this move could help HMD tap into a young, tech-savvy demographic looking for more than just a basic phone. Whether this is a one-off promotion or a sign of more gaming partnerships to come remains to be seen—but it’s definitely a step in an interesting direction.

Frequently Asked Questions (FAQs)

Q1: What is the HMD Fusion gaming bundle?

A1: The HMD Fusion gaming bundle is a special offer that includes two months of free Blacknut cloud gaming and three exclusive in-game outfits when you buy an HMD Fusion phone.

Q2: Where can I get this gaming bundle?

A2: This gaming bundle is only available for purchase on HMD.com.

Q3: What is Blacknut cloud gaming?

A3: Blacknut is a service that lets you play over 500 games by streaming them online, similar to streaming movies, so you don’t need to download large game files or have a very powerful phone.

Q4: How long is the Blacknut subscription included in the bundle?

A4: The bundle includes two months of free cloud gaming with Blacknut.

Q5: What kind of in-game outfits are included?

A5: The bundle includes three exclusive outfits: Gaming, Flashy, and Casual, for personalizing your in-game character.

Q6: Is this offer available for a limited time?

A6: Yes, this is a limited-time offer. HMD encourages interested customers to check HMD.com for details.

The HMD T21 tablet has officially made its debut in India and is available exclusively through HMD.com. It’s priced at ₹15,999, but for a limited time, there’s an introductory offer bringing it down to ₹14,499. The T21 is aimed at folks who want a dependable, performance-driven tablet that can handle work, streaming, and even some light creative tasks.

Key Takeaways:

• The HMD T21 tablet is now available for ₹14,499 on HMD.com.
• It features a 10.36-inch 2K display with SGS low blue light certification.
• Comes with 8GB RAM, 128GB internal storage, and an octa-core Unisoc T612 processor.
• Supports 4G voice calling and SMS.
• HMD Fusion gaming bundle, with two months of free Blacknut cloud gaming, starts July 17, 2025.

The T21 brings a 10.36-inch 2K display to the table, offering sharp visuals, and with its SGS low blue light certification, it’s easier on the eyes during extended use. For sound, the tablet integrates OZO Audio playback, which helps reduce background noise – a nice touch for calls or media playback. Both the front and rear house 8MP cameras, complete with autofocus and an LED flash, making it quite functional for video chats or casual photography.

Beneath the surface, it runs on the octa-core Unisoc T612 processor, paired with 8GB RAM and 128GB of internal storage, which you can bump up to 512GB with a microSD card. Battery-wise, it packs an 8200mAh unit that should easily last a full day, and it comes with an 18W fast charger in the box. Connectivity options include 4G calling, SMS, dual SIM support, and high-speed Wi-Fi.

The T21 is also built with durability and sustainability in mind. It’s rated IP52 for basic water and dust resistance and uses eco-conscious materials like aluminum and recycled plastics. It ships with Android 13 out of the box, and the upgrade to Android 14 is already rolling out. Other thoughtful features include face unlock, dual stereo speakers, Google Kids Space, Netflix HD certification, and support for active stylus pens.

Ravi Kunwar, VP and CEO of HMD India and APAC, emphasized that the T21 is HMD’s second exclusive product on HMD.com after the Barbie phone. He described the tablet as purpose-built for everyday use and an important step in HMD’s push toward direct-to-consumer offerings. HMD.com, he noted, functions as the company’s official online storefront, giving users a direct experience with the brand.

Meanwhile, in a separate announcement, HMD’s upcoming Fusion gaming offer is set to go live on Thursday, July 17, 2025. Buyers of the HMD Fusion will receive a limited-time gaming bundle, which includes two months of free access to Blacknut’s cloud gaming service—unlocking over 500 games. To sweeten the deal, it also comes with three gaming outfits: Flashy and Casual. Like the T21, the Fusion is sold exclusively via HMD.com.

HMD, short for Human Mobile Devices, focuses on creating devices that reflect real-world user needs, with a commitment to sustainability, digital wellness, and affordability. As Europe’s largest smartphone manufacturer, the company has plans to roll out a fresh range of HMD original mobile devices, Nokia-branded phones, and new collaborative products in 2025.

FAQ

Q1: Where can I buy the HMD T21 tablet?
A1: The HMD T21 tablet is available exclusively on HMD.com.

Q2: What is the special offer price for the HMD T21 tablet?
A2: The special offer price for the HMD T21 tablet is ₹14,499.

Q3: What are the main features of the HMD T21 display?
A3: The HMD T21 has a 10.36-inch 2K display with SGS low blue light certification.

Q4: Does the HMD T21 support 4G calling?
A4: Yes, the HMD T21 supports 4G voice calling and SMS.

Q5: What operating system does the HMD T21 run on?
A5: The HMD T21 runs on Android 13, and the Android 14 upgrade has been rolled out.

Q6: What is the HMD Fusion gaming offer?
A6: Starting July 17, 2025, buyers of the HMD Fusion can get two months of free cloud gaming with Blacknut, providing access to over 500 games, along with three gaming outfits.

HMD has officially unveiled the HMD Skyline, a smartphone that prioritizes user-friendly repair and a balanced digital experience. Featuring Gen2 Repairability, the phone allows users to easily open the back cover with a single screw and perform repairs at home, such as replacing the battery or screen.

Simplified Repairs

With Gen2 Repairability, HMD claims that repairing the Skyline’s screen requires 65% fewer steps compared to their first repairable model, the G22. The back cover can be effortlessly popped open, revealing a simple screw-driven mechanism for accessing internal components. Replacing the battery is also made easy with a built-in plastic liner that separates it from the chassis.

Detox Mode for Digital Well-being

The Skyline introduces a Detox Mode, allowing users to customize their digital detox by blocking specific apps and contacts. This feature encourages users to focus on the real world and maintain a healthy relationship with technology.

Advanced Camera System

The phone boasts a powerful camera setup, including a 108MP rear camera with Hybrid OIS, a 13MP ultra-wide lens, and a 50MP telephoto lens for stunning 50mm portraits. The 50MP front camera supports autofocus and eye-tracking for high-quality selfies, and an upcoming update will enable 4K selfie video recording.

Impressive Display and Performance

The Skyline features a 6.55-inch FHD+ pOLED display with a smooth 144Hz refresh rate and HDR10 support. Powered by the Snapdragon 7s Gen 2 SoC, the phone delivers efficient performance for everyday tasks and gaming. Additionally, a customizable Custom Button allows users to quickly access their favorite features or apps.

Long-lasting Battery and Wireless Charging

Equipped with a 4600mAh battery, the Skyline promises up to 48 hours of usage on a single charge. It supports 33W fast charging and Qi wireless charging, providing convenient ways to keep the phone powered up throughout the day.

HMD Skyline Specifications

• Display: 6.55-inch (1080 x 2400 pixels) FHD+ 144Hz pOLED display
• Processor: Snapdragon 7s Gen 2
• Memory: 8GB/12GB RAM, 128GB/256GB storage (expandable up to 1TB)
• Camera: 108MP rear camera, 13MP ultra-wide, 50MP telephoto, 50MP front camera
• Battery: 4600mAh with 33W fast charging and Qi wireless charging
• Software: Android 14 with 2 years of updates and 3 years of security patches
• Other features: Dual SIM, IP54 water and dust resistance, side-mounted fingerprint sensor

Pricing and Availability

The HMD Skyline is available in Neon Pink and Twisted Black, with prices starting at ₹43,340 for the 8GB + 128GB model and ₹54,200 for the 12GB + 256GB model. The phone is currently available for purchase on HMD.com in select countries.

HMD Global, the company behind Nokia phones, is gearing up to launch its first smartphone in the Indian market. While initially named “HMD Arrow,” the device will now debut under a new moniker due to legal issues. Speculation is rife that the smartphone could be a rebranded version of the HMD Pulse, a model already available in Europe. The Pulse boasts a 6.65-inch HD+ LCD display, an octa-core Unisoc T606 processor, a 13MP rear camera, an 8MP front camera, and a 5,000mAh battery.

However, leaks suggest a different story. Sources claim that HMD might introduce an entirely new model, distinct from the Pulse. This new device is rumored to offer 5G connectivity, a significantly improved camera system, enhanced specifications, and a new chipset, possibly providing a substantial upgrade over the Pulse.

HMD’s entry into the Indian market is generating significant buzz, especially among Nokia loyalists. The company’s unique marketing approach, involving a “Name Our Smartphone” contest on X (formerly Twitter), further amplified the anticipation. The initial name “Arrow” was selected through this contest, but legal complications necessitated a change, adding a layer of mystery to the final name.

Regardless of whether it’s a rebranded Pulse or a new model, HMD’s first smartphone is expected to retail for under ₹20,000. This competitive pricing will position it against popular rivals like CMF Phone 1, Moto G85 5G, Lava Blaze X, and OnePlus Nord CE 4 Lite.

Industry analysts believe that HMD’s success in the Indian market will hinge on its ability to deliver a compelling combination of features, performance, and affordability. Given the company’s legacy with Nokia and the competitive landscape, the launch of HMD’s first smartphone is poised to be a significant event in the Indian smartphone market. Consumers are eagerly awaiting the unveiling, hoping for a device that offers value for money and a satisfying user experience.

HMD, the company behind the iconic Nokia brand, is on the verge of re-entering the Indian smartphone market with its first-ever offering. While shrouded in secrecy, the launch is expected to take place on July 25th, marking a significant return for the company that once dominated the Indian mobile landscape.

Originally planned to be christened “Arrow,” the smartphone will now debut under a different name due to unforeseen legal complications. Despite this setback, HMD has reaffirmed its commitment to honoring the contest that led to the initial name selection, assuring participants that their entries remain valid and prizes will be awarded.

Initial speculation suggested that the device would simply be a rebranded version of the HMD Pulse, already available in Europe. However, recent leaks have sparked excitement, hinting at a fresh design with a slew of enhanced features. These include 5G support, improved camera capabilities, and a new chipset, indicating that HMD is aiming to make a splash in the competitive Indian market.

The company is expected to price the smartphone under Rs 20,000, placing it in direct competition with established players like the CMF Phone 1, Moto G85 5G, Lava Blaze X, and OnePlus Nord CE 4 Lite. This aggressive pricing strategy, coupled with the rumored upgraded features, could make the HMD smartphone a compelling choice for budget-conscious consumers seeking a feature-rich device.

As the launch date approaches, the anticipation surrounding HMD’s return to India continues to build. Industry experts and consumers alike are eager to learn more about the specifications, features, and availability of this new offering. With its rich history in the Indian market and the promise of a competitively priced, feature-packed device, HMD seems poised to recapture the hearts of Indian consumers. Only time will tell if this new chapter in HMD’s story will be as successful as its previous ones.

HMD, a rising star in the technology industry, has formed a long-term partnership with Jemimah Rodrigues, the talented all-rounder of the Indian national women’s cricket team. This collaboration aims to connect HMD with India’s young, tech-savvy demographic, drawing on shared values and a deep understanding of consumer preferences.

Aligning Values and Aspirations

Jemimah Rodrigues, known for her adaptability and grace both on and off the field, embodies HMD’s core values of innovation, sustainability, and authenticity. This alignment makes her an ideal ambassador for the brand.

Tathagat Jena, Head of Online Business, DTC & Marketing Head at HMD, expressed excitement about the partnership, highlighting the resonance between HMD’s brand identity and Jemimah’s vibrant personality. “In Jemimah, we see a vibrant and versatile brand advocate who truly expresses herself on and off the field,” Jena stated.

A Human Touch in Technology

Jemimah Rodrigues echoed the sentiment, emphasizing the unique connection between HMD and athletes. “In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human,” she remarked, expressing her enthusiasm for collaborating with Human Mobile Devices (HMD).

This partnership signifies a promising synergy between a rising technology brand and a celebrated athlete, both committed to innovation, authenticity, and the human element in their respective fields.

Human Mobile Devices (HMD), the official licensee of the Nokia brand, has launched its first feature phones under its own name in India: the HMD 105 and HMD 110. These phones are designed to be accessible, offering a range of features while keeping prices low.

Key Features of the HMD 105 and 110

• Built-in UPI: A standout feature is the integrated Unified Payments Interface (UPI) app. This allows users to make digital payments directly from their phone, a significant move towards financial inclusion in a country where feature phones are still widely used.
• Call Recording and Multimedia: Both phones include automatic call recording, an MP3 player, and FM radio (wired and wireless). The HMD 110 also has a camera for basic photos and QR code scanning, a feature not present on the HMD 105.
• Voice Assistance: Though not as sophisticated as smartphone assistants, these feature phones offer basic voice commands to help users navigate menus and functions.
• Battery Life: Both phones have a 1,000mAh battery, which HMD claims offers up to 18 days of standby time.

Price and Availability

The HMD 105 is priced at ₹999, available in black, purple, and blue. The HMD 110 comes in black and green and costs ₹1,199. Both phones are available for purchase from the official HMD website, select e-commerce platforms, and offline retail stores across India.

HMD’s Strategy for the Indian Market

India remains a significant market for feature phones, particularly in rural areas and among users who prefer simplicity and long battery life. By focusing on affordability and including essential features like UPI, HMD is targeting this segment with phones that offer value for money. The inclusion of UPI is especially important, as it aligns with India’s push towards digital transactions.

What This Means for Consumers

HMD’s entry into the Indian feature phone market brings more choices for consumers. The HMD 105 and 110 offer a balance of functionality and price, making basic mobile technology more accessible. Additionally, the integration of UPI could encourage more people to adopt digital payment methods, further contributing to India’s digital economy.

HMD Global, known for its legacy with Nokia-branded phones, is stepping into the spotlight with its own brand of smartphones. The upcoming models, Skyline and Nighthawk, are set to hit the market soon, offering a range of features catering to different segments of the market.

Skyline: The Premium Offering

HMD’s Skyline is expected to be the flagship model, designed to compete with other high-end smartphones. It will be powered by the Snapdragon 7s Gen 2 processor, similar to that found in the Motorola Edge 50 Fusion and Xiaomi Redmi Note 13 Pro. The phone will feature a 108 + 8 + 2MP triple rear camera setup and a 32MP front-facing camera, providing robust photography capabilities. Additionally, the Skyline will come with a 4,900mAh battery supporting 33W fast charging, ensuring extended usage with minimal downtime​​.

The design of the Skyline is anticipated to bring back nostalgic elements from classic Nokia phones, featuring a boxy design and an eye-catching blue hue. This device aims to capture the premium market segment with its combination of high performance and elegant design​.

Nighthawk: The Budget-Friendly Alternative

In contrast, the Nighthawk is positioned as a more affordable alternative, targeting budget-conscious consumers. It will be powered by the Snapdragon 4 Gen 2 processor and will come in two storage variants: 128GB and 256GB, priced at approximately €250 and €290 respectively in Europe​.

The Nighthawk will feature a 5,000mAh battery, a Full HD+ AMOLED screen with a 120Hz refresh rate, and a camera setup including a 108MP primary sensor and a 32MP front camera. This makes it a compelling choice for those seeking a balance between performance and affordability. Moreover, the inclusion of a microSD card slot and a headphone jack adds to its appeal, catering to users who prioritize these features​​.

Sustainability and Repairability

One of HMD’s key selling points for both devices is their focus on sustainability and repairability. The company has committed to making its phones easy to repair, partnering with iFixit to provide spare parts. This initiative aims to reduce electronic waste and extend the lifecycle of their devices, making them more environmentally friendly and cost-effective for consumers​.

Global Availability

Both the Skyline and Nighthawk are expected to launch in global markets, including India, in July 2024. This move marks a significant step for HMD as it transitions from using the Nokia brand to establishing its identity in the smartphone market​​.

HMD Global’s introduction of the Skyline and Nighthawk smartphones showcases its ambition to make a mark in the competitive smartphone market. With a focus on performance, affordability, and sustainability, these devices are poised to attract a diverse range of consumers. The upcoming launch in July 2024 will be a critical milestone for HMD as it steps out from Nokia’s shadow and establishes its brand.

HMD Global, the company behind Nokia-branded phones, recently issued an apology for misleading marketing related to its new line of Pulse smartphones. The issue centered on promotional posters that exaggerated the capabilities of these budget-friendly devices.

Overview of the Controversy

The controversy arose when promotional materials for the HMD Pulse series—comprising the Pulse, Pulse+, and Pulse Pro—suggested features and specifications that did not align with the actual products. This led to confusion and disappointment among consumers expecting higher specifications.

HMD’s Response

In response to the backlash, HMD Global swiftly issued a formal apology, acknowledging the marketing mishap. The company admitted that the promotional posters did not accurately reflect the specifications of the Pulse series phones. As a remedial step, HMD announced it would update all marketing materials to correct the discrepancies and prevent future misunderstandings.

Details on the Pulse Series Phones

The new line-up includes the HMD Pulse, Pulse+, and Pulse Pro. These phones are notable for their affordability and repairability, characteristics promoted as part of HMD Global’s sustainability efforts. All models run on the Unisoc T606 chip, support Android 14, and are designed to be easy to repair in collaboration with iFixit. The Pulse Pro, the premium model among them, offers a 50-megapixel front and rear camera, a 5000mAh battery, and ample storage options, making it a competitive option in the budget smartphone market.

Implications for HMD Global

This incident has prompted HMD Global to reevaluate its marketing strategies. The company emphasized its commitment to transparency and maintaining trust with consumers. Moving forward, HMD Global has pledged to enhance its marketing oversight to ensure all promotional content is clear and accurate.

The misleading marketing incident has served as a learning opportunity for HMD Global, reinforcing the importance of accuracy in advertising. The company remains dedicated to delivering affordable and innovative devices while upholding integrity in its communications with customers.

In a remarkable shift towards sustainability and user empowerment, HMD Global has introduced its latest smartphone lineup – the Pulse, Pulse Pro, and Pulse Plus. These models are not only equipped with commendable tech specs but are also designed with a special focus on repairability, making them standout candidates for tech enthusiasts who value both innovation and environmental consciousness.

Introduction to the Pulse Series

The Pulse series marks HMD’s ambitious dive into creating devices that users can maintain and repair themselves, thereby extending the gadgets’ lifespans and reducing electronic waste. Each model in this series—the standard Pulse, the more advanced Pulse Pro, and the intermediate Pulse Plus—shares a common foundation of features aimed at enhancing user experience while being mindful of environmental impacts.

Key Features and Specifications

• HMD Pulse: This model is positioned as an affordable entry with essential features like a 6.65-inch screen with a 90Hz refresh rate, powered by a Unisoc T606 processor, and equipped with a 5000mAh battery. It offers basic yet sufficient 4GB RAM and 64GB storage, catering well to everyday use​​.
• HMD Pulse Plus: Stepping up, the Pulse Plus enhances the camera capabilities to a 50MP primary rear sensor from the 13MP found in the standard model. It also doubles the storage to 128GB, which can be further expanded via a microSD card, providing ample space for all your digital content. This model also maintains the same screen size and battery capacity as its sibling​​.
• HMD Pulse Pro: The premium model of the lineup, the Pulse Pro, is designed for those seeking advanced features without breaking the bank. It holds onto the same basic specs for display and chipset but upgrades significantly in the camera department, rumored to include a high-resolution 108 MP primary camera, promising exceptional photo quality even in mid-range devices​.

Emphasizing Repairability

One of the most compelling aspects of the Pulse series is its “Gen 1” level of repairability. HMD has taken a significant step by making these devices easier to disassemble and repair, which not only appeals to DIY enthusiasts but also aligns with global calls for more sustainable consumer electronics. This move is expected to reduce the frequency and necessity of device replacements, thereby contributing positively to environmental conservation efforts​​.

Availability and Pricing

The Pulse is already available in several European markets with plans for expansion to other regions, including the US. The pricing is set competitively, with the standard Pulse starting at approximately €139.99, the Pulse Plus at around €159.99, and the Pulse Pro at a higher yet reasonable tier due to its enhanced features​.

With the launch of the Pulse series, HMD not only challenges the norms of smartphone manufacturing and ownership but also reinforces its commitment to sustainability. These devices offer a practical choice for consumers looking for reliable, repairable, and reasonably priced smartphones that promise longevity and minimal environmental impact.

In a bold move signaling a new era, HMD Global is gearing up to launch its first smartphone without the iconic Nokia branding, targeting an April 2024 release in India. This strategic pivot aligns with the company’s partnership with the Rajasthan Royals cricket team, illustrating HMD’s commitment to establishing a strong foothold in the Indian market. Sources reveal that the upcoming HMD-branded phones will not only focus on aggressive online market pricing but also on offering more OS updates compared to competitors, featuring a stock Android OS akin to their Nokia predecessors.

Additionally, HMD Global plans to continue selling both HMD and Nokia devices until 2026, indicating a gradual transition rather than a complete brand overhaul. The launch will also underscore HMD’s ambition to expand into a comprehensive product ecosystem, including tablets, feature phones, and IoT devices, all aimed at different price segments to distinguish from the Nokia product line. Notably, HMD Global has teamed up with major manufacturers like Foxconn, Dixon, and Lava for production in India, with an eye towards exporting to other markets, reflecting a significant investment in the ‘Make in India’ initiative​.

The transition signifies HMD’s evolution from a licensee to a creator of a multi-brand portfolio, with the company aiming to introduce a series of products under the HMD branding. These products span across various categories, including smartphones, tablets, feature phones, and IoT devices, all part of a broader strategy to establish an ecosystem of “Human Mobile Devices.” The company has expressed its dedication to diversifying its offerings, moving beyond the legacy of Nokia to include modernized dumb phones, tablets, and potentially wearables.

A leaked image on Nokia’s website revealed a sneak peek at one of the upcoming HMD-branded smartphones, showcasing a back panel with dual rear-facing cameras and a 108 MP OIS inscription, suggesting a high-resolution, optically stabilized primary camera. Despite the lack of detailed specifications, industry insiders, including Evan Blass, have hinted at the development of at least six HMD-branded smartphones, all positioned as either entry-level or mid-range options.

India has been identified as a priority market for the new HMD brand, with the company adopting an India-first approach for its device launches. HMD Global India’s VP confirmed plans to manufacture all handsets within the country and commence exports, aligning with the Indian government’s push to boost the manufacturing ecosystem. This strategy not only aims to cater to the domestic market but also positions India as a potential export hub for HMD’s products to other markets.

HMD’s commitment to the Android operating system remains steadfast, with plans to provide extended security updates for its devices. This approach mirrors the industry’s current trend and suggests a strategy focused on reliability and performance, possibly aiming to cover all price segments with at least three device launches a year.

As HMD Global steps away from the Nokia branding, it marks a new chapter in its journey, with aspirations to create a unique space in the competitive smartphone market. By focusing on diversified products and strategic partnerships, HMD aims to navigate the transition while maintaining its commitment to innovation and quality​.

HMD Global is all set to take the stage at MWC 2024, introducing its latest innovations and laying the groundwork for their upcoming launches in India slated for July. As the custodian of Nokia phones, HMD Global has been a key player in the mobile industry, known for blending reliability with modern technology. This year, the company is not just continuing its legacy but is also expanding its horizons with new HMD-branded smartphones, promising a blend of affordability, performance, and style.

Key Highlights:

• MWC 2024 Stage: HMD Global is expected to unveil up to three smartphones, showcasing their latest advancements and design ethos.
• Innovative Designs: Leaks and official teasers hint at smartphones equipped with the Unisoc T606 chipset, Android 14, and vibrant color options reminiscent of the Nokia Lumia series.
• Budget-Friendly Options: The new phones are expected to be positioned in the budget to mid-range segments, with prices ranging between Rs 10,000 to Rs 15,000 for the affordable model, and no device crossing the Rs 40,000 mark.
• India Launch in July: HMD-branded phones are anticipated to hit the Indian market around April 2024, with a focus on both online and offline sales channels.
• Exclusive Service Centers: Coinciding with the launch, HMD Global plans to open exclusive service centers in India, enhancing customer support for their products.

Unveiling the Future: HMD at MWC 2024

At MWC 2024, HMD Global is expected to showcase a range of devices, including smartphones that cater to various consumer needs. The event will serve as a platform for HMD to demonstrate its commitment to innovation, quality, and customer satisfaction. The upcoming devices are rumored to feature the latest Android 14 OS, high-resolution cameras, and the Unisoc T606 chipset, targeting the budget and mid-range market segments.

A Focus on India: Strategic Launches and Partnerships

India stands as a priority market for HMD Global, with the company planning to launch its new HMD-branded smartphones in the first half of 2024. The decision to manufacture all handsets in India not only highlights HMD’s commitment to the Indian market but also aligns with the government’s push for local manufacturing. This strategic move is expected to bolster HMD’s presence in India and possibly set the stage for the company to become a key player in the Indian smartphone ecosystem.

Technological Innovations and Customer-Centric Approach

The new smartphones expected to be unveiled at MWC 2024 are rumored to feature the latest technological advancements, such as the Unisoc T606 chipset and Android 14, ensuring high performance and up-to-date software. The focus on vibrant color options and design aesthetics indicates HMD’s intention to attract a younger demographic and those who prioritize style alongside functionality. By offering a range of devices that cater to various preferences and price points, HMD aims to meet the diverse needs of consumers.

Ravi Kunwar, Vice President – India & APAC at HMD said, “We are very excited to announce the new HMD multi brand strategy which opens infinite colab possibilities. Our global association with Mattel to launch a Barbie co-branded device is a prime example. HMD will have ‘easy repairability’ and ‘sustainability’ as part of its brand promise always. We are confident about a strong smart 5G portfolio for India and other markets which we will announce very soon.”

HMD Global’s strategic shift, marked by the launch of new HMD-branded smartphones at MWC 2024 and their subsequent introduction in India, signifies a new chapter for the company. By blending the legacy of Nokia with the innovation and affordability of the HMD brand, the company is poised to offer consumers a diverse range of products that cater to different needs and preferences. The focus on India, with plans for local manufacturing and exclusive service centers, underscores HMD’s commitment to not just meeting but exceeding customer expectations in one of the world’s largest smartphone markets.