Tag: ASUS

ASUS has recently launched its latest offering in the All-in-One (AIO) PC segment in India, the M3702. This new model is designed to cater to everyday computing needs, blending performance with contemporary aesthetics.

Under the hood, the M3702 is powered by an AMD Ryzen 5 7520U processor, ensuring smooth and efficient handling of various tasks. The device’s NanoEdge display, with a remarkable screen-to-body ratio of up to 91%, provides an immersive viewing experience. This display not only boasts 100% sRGB color gamut coverage but also incorporates 178° wide-view technology for vibrant visuals from any angle.

Staying connected is effortless with the M3702’s array of connectivity options, including an HDMI-in port, three USB 3.2 Gen 1 ports, and an SD card reader. The device also features fast Wi-Fi 6E connectivity and Bluetooth 5.3, facilitating seamless wireless interactions. For those who value privacy during video calls, the 1080p FHD webcam comes equipped with a physical privacy shutter.

Out of the box, the M3702 comes with Windows 11 Home pre-installed and a Microsoft Office Home & Student 2021 subscription, enhancing productivity right from the start. Additionally, a wireless keyboard and optical mouse are included, completing the package for immediate use.

The audio experience on the M3702 is further enriched by Dolby Atmos and AI-powered two-way noise cancellation, ensuring clear and immersive sound. ASUS SonicMaster technology elevates the audio quality, making it ideal for both work and entertainment.

Security is also a priority with the inclusion of a built-in Kensington lock slot, offering an additional layer of protection. ASUS has priced the M3702WFA all-in-one PC starting at ₹60,990, making it available through both online and offline channels.

With the launch of the M3702, ASUS aims to strengthen its presence in the Indian AIO PC market, catering to consumers who seek a harmonious blend of performance, style, and functionality in their everyday computing devices.

ASUS, the Taiwanese tech giant, has unveiled its latest All-in-One (AIO) PC, the ASUS M3702. Designed to seamlessly blend high performance with contemporary style, this new addition to ASUS’ AIO lineup caters to both modern homes and home offices.

Key Features of the ASUS M3702

• Powerful Performance: Equipped with the AMD Ryzen 5 7520U Processor, the M3702 effortlessly handles everyday tasks and provides a smooth user experience.
  Enhanced Connectivity: The inclusion of WiFi 6E ensures lightning-fast and stable wireless connectivity, enabling smooth streaming, online gaming, and video conferencing.
• Sleek and Minimalist Design: The M3702’s fresh, minimalist aesthetic complements any environment, adding a touch of elegance to your workspace or living area.
  Immersive Audio: ASUS SonicMaster Premium audio, featuring Dolby Atmos and AI-powered two-way noise cancellation, delivers an exceptional audio experience for entertainment and communication.
• Vibrant Visuals: The NanoEdge display boasts an impressive screen-to-body ratio of up to 91%, providing an immersive viewing experience with vivid colors and wide viewing angles.
• Versatile Connectivity: The M3702 offers a wide range of connectivity options, including HDMI-in and HDMI-out ports, USB 3.2 Gen 1 ports, and an SD card reader. It also includes a Kensington lock slot for added security.
• Comprehensive Software: The AIO comes pre-installed with Windows 11 Home and includes a Microsoft Office Home & Student 2021 subscription, making it ready for productivity right out of the box.
• Convenient Bundle: A wireless keyboard and optical mouse are included, enhancing the user-friendly experience.

Pricing and Availability

The ASUS M3702 is available for purchase at a starting price of INR 60,990, both online and offline through ASUS Eshop, ASUS Exclusive stores, Amazon, and Flipk

In a significant move to advance AI computing in the laptop market, ASUS has unveiled new models in its ROG and ProArt series, powered by the latest AMD Ryzen AI 300 processors. These new laptops are designed to cater to both gamers and creative professionals, leveraging the enhanced capabilities of AMD’s cutting-edge processors.

Highlights of the New AMD Ryzen AI 300 Processors

The AMD Ryzen AI 300 series processors are engineered to deliver superior performance and energy efficiency. These processors are built on AMD’s “Zen 4” architecture, featuring up to 8 cores and 16 threads. The flagship Ryzen 9 8945HS, for instance, offers a boost frequency of up to 5.2 GHz and includes integrated Radeon graphics based on AMD’s RDNA 3 architecture. This combination ensures robust performance for both gaming and content creation tasks​.

Key features of the Ryzen AI 300 series include:

• Enhanced AI capabilities with integrated NPUs (Neural Processing Units) for faster AI computations.
• Improved power efficiency, making these processors ideal for ultrathin laptops with extended battery life.
• Support for advanced AI applications such as gesture recognition, biometric authentication, and real-time language processing​.

ASUS ROG Series: Gaming Performance Redefined

ASUS’s Republic of Gamers (ROG) series has long been celebrated for delivering high-performance gaming laptops. The inclusion of the Ryzen AI 300 processors further enhances this reputation. The new ROG models promise up to 77% faster gaming performance compared to previous generations. These laptops are equipped with high-refresh-rate displays and advanced cooling solutions to ensure optimal performance during intense gaming sessions​.

ASUS ProArt Series: Empowering Creatives

The ProArt series targets creative professionals who demand top-tier performance for tasks like video editing, 3D rendering, and graphic design. The integration of Ryzen AI 300 processors in these models means creators can expect up to 64% faster video editing and 37% faster 3D rendering compared to other processors in the market. These laptops also feature high-resolution displays with excellent color accuracy, catering to the precise needs of professionals in the creative industry.

Enhanced AI Capabilities

One of the standout features of the Ryzen AI 300 processors is their AI performance. With up to 1.6 times more AI processing power than previous AMD models, these processors support advanced AI applications directly on the laptop. This includes capabilities such as background blur, eye gaze correction, and other AI-driven enhancements that improve user experience in video calls and streaming​​.

Availability and Future Prospects

ASUS’s new ROG and ProArt laptops with Ryzen AI 300 processors are expected to be available from major retailers starting Q1 2024. This launch positions ASUS and AMD at the forefront of the AI-driven laptop market, promising users more intelligent and efficient computing experiences​.

Asus has officially unveiled the latest addition to its Republic of Gamers (ROG) lineup, the ROG Zephyrus G16 (2024). This new model promises to elevate the gaming experience with the integration of AMD’s Ryzen AI technology, coupled with robust hardware specifications designed to meet the demands of both gamers and content creators.

Cutting-Edge Processor and Graphics

At the heart of the ROG Zephyrus G16 (2024) is the AMD Ryzen AI 9 HX 370 processor. This 12-core processor, featuring integrated RDNA 3 graphics, is paired with the NVIDIA GeForce RTX 4070 Laptop GPU, ensuring top-tier performance for modern gaming and creative applications​​. This combination allows the laptop to handle high-resolution gaming, video editing, and 3D rendering projects with ease, leveraging AI acceleration to boost efficiency and reduce processing times.

Stunning OLED Display

One of the standout features of the new Zephyrus G16 is its 16-inch OLED ROG Nebula Display. This 2.5K (2560 x 1600) panel supports a 240Hz refresh rate, offering gamers smooth and crisp visuals. The display also boasts a 16:10 aspect ratio, VESA DisplayHDR True Black 500 certification, and 100% DCI-P3 color coverage, making it ideal for both gaming and professional creative work​​. The OLED technology provides deep blacks and vibrant colors, enhancing the overall visual experience.

Advanced Cooling System

To maintain optimal performance, the Zephyrus G16 incorporates an advanced cooling system. This includes high-performance liquid metal thermal compound on the CPU and a combination of tri-fan technology and a custom vapor chamber for the GPU. These innovations ensure efficient heat dissipation, allowing the laptop to sustain high performance during intense gaming sessions​.

Portability and Design

Despite its powerful hardware, the ROG Zephyrus G16 maintains a sleek and portable design. The laptop features a premium CNC-machined aluminum chassis, measuring just 0.59 inches in thickness and weighing approximately 4.3 pounds. This makes it one of the thinnest and lightest 16-inch gaming laptops on the market, without compromising on durability or performance​​.

Connectivity and Storage

The Zephyrus G16 is equipped with a comprehensive set of connectivity options, including WiFi 6E and multiple USB ports, ensuring users can stay connected and productive. It also comes with 1TB of M.2 NVMe PCIe 4.0 SSD storage, providing ample space for games, applications, and multimedia files​​.

The Asus ROG Zephyrus G16 (2024) with AMD Ryzen AI Pro sets a new standard for gaming laptops, combining powerful performance, stunning visuals, and a sleek design. It is designed to cater to the needs of both gamers and creators, making it a versatile choice for those seeking a high-performance portable device.

ASUS has officially announced the ROG Ally X, the next iteration of its handheld gaming PC, set to be released in June 2024. This new model comes with several notable enhancements designed to improve gaming performance and user experience.

Design and Build

The ROG Ally X maintains the 7-inch, 1920 x 1080-pixel IPS display found in its predecessor, featuring a 120Hz refresh rate and FreeSync Premium support. The device is now available in a sleek black color, offering a new aesthetic choice for gamers. While the overall size of the device remains similar, the ROG Ally X is slightly thicker by 0.5 cm and weighs 70 grams more than the original model​.

Hardware Upgrades

One of the significant upgrades in the ROG Ally X is the increase in RAM, which now boasts 32GB of LPDDR5/X-7500 RAM, compared to the 16GB in the original model. This improvement provides better performance for more demanding games and applications. Additionally, the storage options have been expanded, with configurations potentially reaching up to 2TB​​.

The battery capacity has also seen a substantial upgrade, addressing one of the main criticisms of the previous model. The new battery offers significantly longer playtime, though exact figures will be confirmed at the official launch event​.

Connectivity and Ports

ASUS has made changes to the device’s connectivity options by replacing the proprietary ROG XG Mobile port with a more versatile USB4 Type-C port, which supports DisplayPort 1.4 and Power Delivery 3.0. This change allows users to connect third-party external GPU enclosures, enhancing the device’s flexibility and charging options​​.

Improved Internal Layout

The internal components of the ROG Ally X have been rearranged to improve repairability, an important consideration given previous concerns about ASUS’s warranty and repair policies. This reorganization aims to make it easier for users to replace or upgrade parts, such as the SD card reader, which was identified as a source of overheating in earlier models​​.

Pricing and Availability

While the exact pricing of the ROG Ally X has not been disclosed, it is expected to be positioned as a high-end model, potentially priced between $899 and $999. This price range reflects the device’s advanced features and improved specifications.

The ASUS ROG Ally X represents a significant step forward for handheld gaming PCs, offering more powerful hardware, improved connectivity, and better battery life. These enhancements make it a compelling choice for gamers looking for a portable yet powerful gaming solution. The official launch event on June 2 will provide further details and confirm all specifications and features.

Taiwanese tech giant ASUS finds itself once again facing regulatory scrutiny over its warranty practices. The company, a leading manufacturer of computers, motherboards, and other consumer electronics, has drawn the attention of the Federal Trade Commission (FTC) in the United States and faces mounting complaints from customers worldwide.

The Issues at Hand

The heart of the matter lies in allegations that ASUS has engaged in deceptive and unfair warranty practices. Customers and consumer advocacy groups have raised concerns about:

1. Misleading Warranty Terms: ASUS has been accused of using confusing or misleading language in its warranty terms, potentially leading customers to believe they have greater coverage than they actually do.
2. Unreasonable Repair Restrictions: Some customers claim that ASUS has imposed unreasonable restrictions on repairs, such as requiring the use of authorized service centers even for simple fixes, potentially leading to unnecessary delays and expenses.
3. Warranty Denial Tactics: There have been reports of ASUS denying valid warranty claims, citing dubious reasons or technicalities to avoid providing repairs or replacements.

The FTC’s Role

The FTC, the U.S. government agency responsible for consumer protection, has a history of taking action against companies engaging in deceptive or unfair business practices. ASUS is already on the FTC’s radar, having received a cease-and-desist letter in 2018 for similar warranty issues.

Recent investigations and advocacy efforts by consumer groups, such as Gamers Nexus and PIRG (Public Interest Research Group), have brought renewed attention to ASUS’s practices. The FTC is reportedly reviewing these claims and may take further action if it finds evidence of wrongdoing.

Customer Impact

The impact of ASUS’s alleged warranty practices on customers can be significant. Many consumers rely on warranties for peace of mind when purchasing expensive electronics, expecting that the manufacturer will stand behind its products and provide support in case of defects or malfunctions. When warranties are not honored or are difficult to navigate, it can leave customers feeling frustrated, cheated, and financially burdened.

ASUS’s Response

ASUS has not yet issued a formal response to the latest wave of scrutiny. However, the company has in the past maintained that its warranty practices comply with applicable laws and regulations. It remains to be seen how ASUS will address the current concerns and whether it will make any changes to its warranty policies or procedures.

What Consumers Can Do

Consumers who have experienced issues with ASUS warranties are encouraged to file complaints with the FTC and relevant consumer protection agencies. They can also seek legal advice if they believe their rights have been violated. Additionally, staying informed about warranty terms and conditions before making a purchase can help consumers make more informed decisions and avoid potential problems down the line.

The Bigger Picture

The ASUS warranty controversy highlights broader concerns about consumer rights and the power dynamics between manufacturers and consumers. As technology becomes increasingly complex and integral to our lives, the need for fair and transparent warranty practices becomes even more critical. It remains to be seen whether regulatory action or consumer pressure will lead to meaningful changes in the industry.

In a market where high-performance gaming laptops often come with hefty price tags, a recent deal from Best Buy on an Asus TUF Gaming A15 model has turned heads. Currently priced at $1,100, this laptop boasts the powerful Nvidia GeForce RTX 4070 graphics card, a component typically reserved for more expensive machines.

What’s the Catch?

While the price is undeniably attractive, some potential buyers may wonder about the compromises made to reach this lower cost. The most notable is the laptop’s processor: it features the Intel i7-12700H. This is a 12th-generation chip, not the latest 13th-generation Intel processors seen in many 2023 laptops. However, the i7-12700H is still a very capable processor, easily handling demanding games and multitasking.

Why This Deal Matters

This deal signifies a shift in the gaming laptop market. Previously, laptops equipped with the RTX 4070 rarely dipped below the $1,300 mark. This Asus TUF model shows that powerful gaming performance is becoming more accessible to budget-conscious gamers.

What Gamers Get for $1,100

Beyond the RTX 4070, this Asus TUF laptop offers other impressive specifications:

• 16GB of RAM: Sufficient for smooth gameplay and running other applications simultaneously.
• 1TB SSD: Ample storage space for games, files, and media.
• 15.6-inch Full HD Display: A standard size for gaming laptops, providing a sharp and clear visual experience.

Should You Buy It?

For gamers on a tighter budget who prioritize graphics performance, this Asus TUF laptop presents an enticing option. The RTX 4070 is a future-proof graphics card capable of handling the latest games with high visual settings. However, if you absolutely need the most up-to-date processor or require a larger display, you may need to explore other options.

A Trend to Watch

This deal is not an isolated incident. We’ve seen other retailers offering competitive prices on RTX 4070 laptops recently. This suggests that high-performance gaming laptops could become even more affordable in the coming months, which is great news for gamers everywhere.

ASUS has recently introduced its latest offerings in high-performance gaming laptops with the updated ROG Strix G16 and TUF Gaming A15 models, showcasing significant improvements in processing power, display technology, and cooling systems. This launch reflects ASUS’ commitment to providing cutting-edge technology tailored for the avid gamer.

Power and Performance

The ROG Strix G16 (2024) is a powerhouse equipped with the latest 13th Gen Intel® Core™ i9-13980HX processor, featuring up to 24 cores, which harmonizes high efficiency with brute strength. For gamers seeking superior graphic displays, the Strix G16 comes with an NVIDIA® GeForce RTX™ 4070 Laptop GPU, ensuring ultra-smooth visuals at a high frame rate. This model is known for its QHD+ 16-inch display, offering a 240Hz refresh rate and 3ms response time, providing an immersive gaming experience with sharp, fluid graphics and minimal motion blur​​.

On the other hand, the TUF Gaming A15 (2024) is built with an AMD Ryzen™ 9 8945H processor, supported by up to 32GB of DDR5 RAM. It emphasizes multi-tasking and high-speed gaming, facilitated by its NVIDIA® GeForce RTX™ 4070 Laptop GPU. This model combines rugged durability with high performance, suitable for both gaming and professional tasks​ .

Revolutionary Cooling Systems

ASUS has revamped the cooling systems in these models to enhance performance sustainability under load. The ROG Strix G16 introduces a tri-fan technology and a full-width heatsink design. This innovative cooling system incorporates ultra-thin copper fins and multiple heat pipes, significantly increasing the surface area for heat dissipation and improving airflow by strategically aligning vents closer to heat sources​ ​.

Enhanced Features and Build

Both models boast features that cater to gamers’ needs, such as backlit keyboards with per-key RGB lighting, high-fidelity audio systems with Dolby Atmos, and extensive connectivity options including Thunderbolt™ 4 and USB 3.2 Gen 2 ports. They also come equipped with improved battery life and fast charging capabilities, making them ideal for gaming on the go​​.

Stylish and Sturdy Design

The TUF Gaming A15 doesn’t just perform well; it looks good too. Inspired by mecha aesthetics from popular culture, it features a sturdy chassis available in two stylish colorways, Jaeger Gray and Mecha Gray, each adorned with the distinctive TUF logo. This design not only enhances the visual appeal but also contributes to the device’s overall durability, reinforcing ASUS’ commitment to quality​.

The 2024 updates to the ASUS ROG Strix G16 and TUF Gaming A15 laptops are tailored to meet the demands of modern gamers and professionals alike, blending robust performance with innovative technology and durable design. These enhancements affirm ASUS’ position as a leader in the gaming industry, promising an exceptional user experience.

In a bold move to redefine laptop technology, Asus has launched its latest series of OLED laptops, integrated with cutting-edge AI-capable chips. These new models are set to elevate user experience with their remarkable performance and visual fidelity, catering to a wide range of users from creatives to gamers.

At the heart of these innovations are the ASUS Vivobook S series and Zenbook 14 OLED, alongside the gaming-focused ROG Zephyrus G16, all powered by the latest Intel Core Ultra processors with AI capabilities. The Vivobook S series stands out with its ASUS Lumina OLED displays, offering up to 3.2K resolution, a cinema-grade 100% DCI-P3 color gamut, and VESA DisplayHDR True Black 600 certification, ensuring an immersive visual experience​​. These laptops are designed not just for performance but also for personal expression, featuring an ASUS ErgoSense keyboard with customizable RGB lighting​.

The Zenbook 14 OLED further enhances this offering with a 3K 120Hz OLED display, promising vibrant visuals and smooth performance. ASUS has also prioritized user comfort with Quiet Keyboard technology and comprehensive port options for seamless connectivity​​.

For gamers, the ROG Zephyrus G16 introduces an advanced cooling system and powerful acoustics, delivering an exceptional gaming experience without compromising on aesthetics or performance​​. This, along with the Vivobook Pro 15 OLED, showcases NVIDIA® GeForce® RTX™ Studio laptop GPUs for creative and gaming excellence, featuring technologies like ray tracing and AI image generation​​.

Moreover, ASUS’s 2024 lineup includes updates across the board, with laptops like the ROG Strix SCAR 18 gaining a Nebula HDR Display, enhancing gaming visuals to new heights​. Despite the emerging nature of AI in computing, ASUS is confident in the role of AI-ready laptops, emphasizing their commitment to delivering inclusive, secure, and affordable AI solutions​​.

Asus’s latest lineup represents a significant step forward in integrating AI technology into everyday computing, promising enhanced performance, creativity, and gaming experiences. With their continued innovation, Asus is set to remain a key player in the technology industry, offering cutting-edge solutions that meet the evolving needs of users worldwide.