Meta’s much-awaited Ray-Ban Meta Gen 1 smart glasses are finally expanding their online presence in India, bringing a wider retail rollout to the country. Combining Ray-Ban’s timeless design with Meta’s cutting-edge hands-free AI features, these glasses will officially go on sale across major e-commerce platforms-Amazon, Flipkart, and RelianceDigital.in-starting November 21, 2025.
This broader launch follows the product’s limited India debut back in May, when availability was restricted to the official Ray-Ban India website and select retail stores. Since November 6, users have been able to register on these platforms for “Notify Me” alerts to stay ahead of the release. For Meta, this expansion marks a key milestone in its strategy to position India as a pivotal market for wearable technology and the evolving era of personal AI computing.
Key Takeaways
- Launch Date: November 21, 2025
- Retailers: Amazon, Flipkart, and RelianceDigital.in
- Starting Price: ₹29,900
- Core Feature: Meta AI for voice-activated queries and commands using “Hey Meta”
- India-Specific Features: Hindi language support, Deepika Padukone’s AI voice, festive “Restyle” photo mode, and UPI Lite payments for under ₹1,000 transactions
- Hardware Highlights: 12MP ultra-wide camera, open-ear speakers, five-mic system, and visible Capture LED for privacy
Meta AI: Fashion Meets Hands-Free Computing
The online availability of the Ray-Ban Meta Gen 1 glasses brings together fashion and technology in a surprisingly natural way. The design maintains the instantly recognizable Ray-Ban look, with popular frame styles such as the Wayfarer and Skyler, now paired with Meta’s smart computing features. Buyers can choose from several variants-prescription, sun, polarized, or Transitions lenses—tailored for different needs and lifestyles.
Each pair includes a portable charging case that offers up to 32 hours of additional battery, while the glasses themselves last about four hours per charge.
Under the hood, they’re powered by the Qualcomm Snapdragon AR1 Gen 1 platform. The glasses feature a 12MP ultra-wide camera for effortless photo and video capture, alongside custom open-ear speakers and a five-mic array for crisp sound and clearer calls. A small but important privacy detail-the visible Capture LED-lights up whenever the camera is recording, ensuring transparency for those around you.
Localized Features for Indian Users
Meta has gone the extra mile to make the experience more personal and localized for Indian users. The heart of the device is Meta AI, the voice-based assistant activated with “Hey Meta.” Recently, Meta introduced Hindi language support, which opens up the product to a broader audience who prefer interacting in their native tongue.
Adding a fun and familiar layer, users can now choose to hear Deepika Padukone’s AI voice as an assistant option. It’s an interesting addition that might make interactions feel a bit more relatable and distinctly local.
And just in time for the festive season, the new “Restyle” feature lets users instantly transform photos taken with the glasses. By simply saying, “Hey Meta, restyle this,” the AI adds festive lights, colours, or celebratory effects-something that feels quite fitting for Indian celebrations. These edited photos can be accessed and shared directly through the Meta View companion app.
UPI Lite Integration: A Step Toward Everyday Use
Perhaps the most practical feature being tested right now is UPI Lite payment support, which Meta showcased recently at the Global Fintech Fest (GFF). It allows quick, hands-free transactions for small payments under ₹1,000.
Here’s how it works: you simply look at a UPI QR code and say, “Hey Meta, scan and pay.” The payment is then processed securely through your WhatsApp-linked bank account, no phone or wallet needed. This kind of integration-if rolled out widely-could make smart glasses genuinely useful in everyday life, especially for those quick coffee runs or small market purchases.
Meta’s Vision for the Future
Sandhya Devanathan, VP of India and Southeast Asia at Meta, emphasized that these glasses represent “a step towards a future of computing that is deeply personal and seamlessly integrated.” The idea, she explained, is to bring powerful AI tools closer to users-helping them stay connected and productive without being glued to a screen.
With this wider online launch and the addition of India-first features, the Ray-Ban Meta Gen 1 glasses could very well mark the beginning of Meta’s next big chapter in wearable and ambient computing-one that moves beyond smartphones toward something more intuitive, stylish, and human.
Related FAQs
Q1: What is the starting price for Ray-Ban Meta Gen 1 glasses in India?
A1: The starting price is ₹29,900 for the base model. Prices vary depending on frame design and lens type, including polarized and Transitions options.
Q2: What does the “Restyle” feature do?
A2: “Restyle” is a generative AI tool that lets you instantly enhance photos with festive or themed effects. Just say, “Hey Meta, restyle this,” and the AI will add decorative lights or colourful filters to your image.
Q3: How does the UPI payment feature work?
A3: Currently in testing, UPI Lite support will let users make quick, contactless payments below ₹1,000. By looking at a QR code and saying, “Hey Meta, scan and pay,” the transaction is completed securely through WhatsApp’s payment system.
Q4: Are prescription lenses supported?
A4: Yes, the Ray-Ban Meta Gen 1 collection includes options for prescription lenses, along with sun, polarized, and Transitions variants.
Q5: Why does the Capture LED matter?
A5: The Capture LED lights up whenever the glasses record video or photos. It’s a visible privacy safeguard that lets people nearby know when the camera is active.
