Royal Challenge Packaged Drinking Water (RC PDW) has announced Tanmay “Sc0ut” Singh, one of India’s most influential gaming figures, as the face of its interactive experiences for the Comic Con India 2025 tour. The partnership spans the multi-city events in Jaipur, Guwahati, and Pune, where RC PDW is also the official Hydration Partner.
This collaboration feels like a natural evolution of the brand’s growing interest in gaming, esports, and pop culture, especially as they try to connect more closely with India’s massive youth audience. The tour kicks off with the first-ever Guwahati Comic Con on November 22, followed by Jaipur and Pune.
Key Takeaways
- Official Partnership: RC PDW is the official Hydration Partner for Comic Con India 2025 in Jaipur, Guwahati, and Pune.
- Brand Ambassador: Tanmay “Sc0ut” Singh will headline the brand’s activations across all three cities.
- Experiential Zone: Fans can explore the Royal Challenge PDW Zone, featuring VR Cricket, gaming booths, and creator meet-and-greets.
- Focus: The activation aligns with the brand’s mission “Hydrate the Bold,” promoting hydration as essential for performance and focus in gaming.
- Market Context: According to the FICCI-EY Media and Entertainment Industry Report 2025, India’s gaming audience has crossed 500 million, reflecting the increasing cultural relevance of gaming.
Connecting with India’s Gaming Generation
The multi-city initiative aims to build meaningful interactions with fans, creators, and gaming enthusiasts. At the heart of these events is the Royal Challenge Packaged Drinking Water Zone, which offers visitors the chance to dive deeper into gaming culture through a range of immersive experiences. The VR Cricket setup, interactive gaming stations, and content creation points create an environment that feels energetic and, in a way, quite reflective of how gaming has integrated itself into everyday life.
The brand’s message, “Hydrate the Bold,” emphasizes the importance of proper hydration to maintain sharpness and performance. It’s something perhaps many gamers don’t think about often, but it makes sense considering the focus and energy competitive gaming demands.
Tanmay “Sc0ut” Singh, widely known for his gameplay in BGMI and his presence in the esports space, will be a central part of the experience. Fans will get opportunities to meet him, see him take on live challenges, and hear more about his journey in the evolving Indian esports landscape.
Varun Koorichh, Vice President – Marketing and Portfolio Head at Diageo India, shared that Comic Con is the right place to connect with the next generation of gamers. He pointed out how gaming has moved beyond being a niche hobby to becoming a way young people express themselves and interact socially. Their presence at Comic Con shows the brand’s support for sport across formats, including cricket in its digital form and other emerging games.
Expanding the Youth Cultural Footprint
Sc0ut expressed his excitement about the collaboration, saying that Comic Con is the perfect space to meet the creators and gamers who are shaping India’s entertainment scene. He believes the partnership with RC PDW highlights just how much gaming has become a part of youth culture.
This initiative builds on the brand’s recent campaigns, including the anthem “Main Nahi Toh Kaun Be,” which emphasizes individuality and self-belief. The on-ground activities will continue this theme through creator-led challenges and gaming-inspired contests.
The focus on gaming and content creation also arrives at a moment of significant growth for the industry. Data from the FICCI-EY Media and Entertainment Industry Report 2025 shows that India’s gaming audience has crossed the half-billion mark. This rapid expansion not only makes the sector more attractive to brands but also signals a cultural shift that companies like RC PDW are beginning to embrace.
With Comic Con India expanding to Guwahati and Jaipur for the first time, the 2025 editions offer new audiences the chance to dive into comics, gaming, and pop culture. It widens the landscape and makes the entire experience feel more inclusive and diverse.
Frequently Asked Questions (FAQs)
Q1. Who is Tanmay “Sc0ut” Singh and why is he a good fit for this partnership?
A1. Tanmay “Sc0ut” Singh is a professional Indian esports athlete, gamer, and content creator known especially for his competitive performance in games like BGMI. He is considered one of India’s most influential gaming personalities. His popularity and active role in the gaming and creator space make him an ideal representative for a brand looking to connect with a gaming-focused youth audience.
Q2. What is the “Hydrate the Bold” mission mentioned by Royal Challenge Packaged Drinking Water?
A2. “Hydrate the Bold” is the brand’s broader mission aimed at promoting hydration as a key factor in maintaining better performance and focus. This message is especially relevant in gaming, where mental sharpness and sustained concentration are crucial.
Q3. Which cities will feature the Royal Challenge Packaged Drinking Water Zone at Comic Con India 2025?
A3. The Royal Challenge Packaged Drinking Water Zone will be part of the Comic Con India 2025 events in Jaipur, Guwahati, and Pune. The tour began with the Guwahati edition on November 22.
Q4. What kind of interactive experiences can visitors expect at the brand’s zone?
A4. Visitors can engage with activities such as a VR Cricket setup, multiple gaming booths, digital content stations, and opportunities for creator meet-and-greets, including with Tanmay “Sc0ut” Singh.
