In a significant milestone, Zupee, one of India’s leading online skill-based gaming platforms, has crossed 150 million users and recorded over 12.5 billion Ludo gameplays. That’s 50 million new users added in under eight months, since it hit the 100 million mark with 6.6 billion gameplays back in November 2024. The sharp rise in engagement within such a short span speaks volumes about user interest and stickiness.
Key Takeaways:
- Zupee Ludo has gained 50 million users in just eight months, jumping from 100 million in November 2024 to 150 million by June 2025.
- Every 0.4 seconds, a new user joins Zupee Ludo.
- Players in India make over five strategic moves per second on the platform.
- More than five games launch on Zupee Ludo every second.
- Gameplay volume has almost doubled since November 2024.
- Skill-based formats include Ludo Supreme, Ludo Turbo, and Ludo Supreme League.
- Zupee enforces RNG certification, a strict no-bot policy, and blockchain-supported fair play.
This trajectory reinforces Zupee’s growing role in shaping India’s digital gaming space. By turning the traditionally luck-driven game of Ludo into a skill-centric experience, Zupee has managed to resonate deeply with today’s mobile-first, tech-savvy audience.
Commenting on this milestone, Govind Mittal, Chief Spokesperson at Zupee, said, “This milestone reflects the trust and support we have received from users across the country. We are not only expanding; we are changing how a classic Indian game is played, protected, and enjoyed in the digital age. At Zupee, we are building a transparent, skill-based gaming culture where entertainment meets fairness. As we continue to expand, we remain focused on delivering a smooth gaming experience for our users, with an emphasis on technological developments and responsible gameplay.”
Growth Across India Zupee has played a pioneering role in carving out the skill gaming category by launching India’s first skill-based Ludo variants: Ludo Supreme, Ludo Turbo, and Ludo Supreme League. These formats are intentionally short and fast-paced—usually wrapping up in under 10 minutes—to suit the attention spans and schedules of a mobile-first Indian demographic. Key features like Dice-less mode and move-based scoring have helped shift the gameplay from pure chance to strategic decision-making.
The momentum is undeniable. Every 0.4 seconds, someone new signs up. Across the country, players make over five strategic moves and start more than five new Ludo matches per second. That kind of velocity suggests not just high traffic, but habitual engagement.
Design Philosophy and Player Experience Zupee Ludo isn’t just about quick games. It’s designed to offer what they call “meaningful entertainment,” where strategy matters and players have real influence over outcomes. The idea is to blend accessibility with a layer of complexity that keeps things interesting over time.
To support a fair and trusted gaming environment, Zupee has integrated several safeguards:
- RNG Certification: Guarantees fairness in randomized elements.
- No-Bot Policy: Ensures you’re always playing against actual humans, not algorithms.
- Blockchain-Backed Fair Play: Adds transparency with immutable game records.
- Responsible Gaming: Promotes healthy play habits and user safety.
These mechanisms aren’t just box-checking. They’re central to Zupee’s effort to build a space that feels reliable, welcoming, and competitive—all at once. And as its user base continues to grow, so does the need to double down on those values.
Understanding India’s Online Gaming Market India’s online gaming scene has exploded recently, driven by a combination of cheaper smartphones, broader internet access, and a huge youth population eager for digital fun. Mobile gaming, naturally, leads the pack, with millions now playing regularly on their phones.
Games like Zupee Ludo tap into a special sweet spot: they’re digital adaptations of games people already know and love. By infusing Ludo with strategic depth, Zupee is not only modernizing a traditional favorite but also setting itself apart from luck-based games that often fall under stricter scrutiny.
Unlike chance-driven formats, skill-based games depend on how you play—your strategy, your timing, your decisions. This distinction matters, especially from a legal and consumer-trust perspective. Zupee’s strategy is clearly aligned with this segment.
Technological Framework and Fair Play The tech stack behind Zupee isn’t just about performance—it’s about integrity. RNG certification is a common requirement in regulated gaming sectors and helps instill confidence in game fairness. Meanwhile, the no-bot policy targets one of online gaming’s most common pain points: fake or unfair competition.
Then there’s blockchain, which might sound like a buzzword but actually plays a functional role here. By maintaining tamper-proof records of gameplay, Zupee can offer users a reliable trail of their activity, adding to the overall trust factor.
Their commitment to responsible gaming is another piece of the puzzle. Tools and reminders aimed at helping users manage screen time and avoid overplaying are increasingly essential as the market matures.
Impact on the Gaming Ecosystem Zupee’s rise is affecting more than just its own platform. It’s changing the landscape of Indian gaming by showing that traditional games, when reimagined, can appeal to a broad and diverse digital audience. For many users, especially those outside major metro areas, this may be their first serious foray into online gaming.
The popularity of short, focused formats like Ludo Turbo is telling. With more people gaming during commutes or short breaks, there’s a clear demand for bite-sized yet rewarding experiences.
Moreover, Zupee’s emphasis on ethical design—fair play, real opponents, responsible gaming—could very well shape industry norms. In a market as diverse and dynamic as India’s, these choices may prove just as important as the gameplay itself.
Looking Ahead: The Future of Online Skill Gaming in India Zupee’s growth hints at bigger things ahead for online skill gaming in India. As digital infrastructure improves, especially in smaller towns and rural areas, the addressable market will continue expanding. The successful digital transformation of culturally iconic games like Ludo might just be the blueprint others follow.
Equally important is the rise in awareness around responsible gaming. Platforms that build for sustainability—not just scale—are more likely to earn lasting trust. As competition heats up, differentiators like fair tech, adaptable gameplay, and user-first policies will matter more than ever.
In this evolving space, Zupee seems well-positioned not just to keep up, but to lead.
FAQs
Q1: What is Zupee Ludo?
A1: Zupee Ludo is a skill-based online gaming platform offering multiple strategic Ludo variants where winning depends more on how you play than on luck.
Q2: How many users does Zupee Ludo currently have?
A2: As of June 30, 2025, the platform has surpassed 150 million users.
Q3: What makes Zupee Ludo a skill-based game?
A3: Features like Dice-less mode and move-based scoring reduce randomness, making gameplay dependent on strategy.
Q4: What are some of the different Ludo formats offered by Zupee?
A4: Zupee offers Ludo Supreme, Ludo Turbo, and Ludo Supreme League—all designed for quick, strategic gameplay.
Q5: How does Zupee ensure fair play and transparency?
A5: Through RNG certification, a no-bot policy, and blockchain-backed systems that verify and secure gameplay.
Q6: How quickly is Zupee Ludo adding new users?
A6: One new user joins every 0.4 seconds, reflecting rapid and consistent growth.
Q7: What is “Bharat” in the context of Zupee’s growth?
A7: “Bharat” refers to India’s non-urban regions, highlighting Zupee’s expanding reach beyond just major cities.
