Haier Appliances India has made a bold move into the country’s burgeoning e-sports sector with the launch of its very first e-gaming tournament, the ‘Haier G-League’. This tournament, centered around the popular game Battlegrounds Mobile India (BGMI), aims to engage younger audiences, particularly Gen Z and millennials, by blending entertainment with cutting-edge home technology. The event features an impressive prize pool of INR 1 Million, with the final champion set to be crowned on July 20, 2025.
This move marks Haier India’s entry into the e-sports world, leveraging its advanced QD Mini LED TV range to enhance the gaming experience. These TVs offer ultra-realistic visuals, low latency, and fast response times—making them perfect for gaming enthusiasts who crave both visual excellence and smooth, immersive gameplay. With this tournament, Haier aims not just to capture attention in the gaming space but also to align itself with current entertainment trends, appealing to younger, tech-savvy consumers.
Key Takeaways:
- Haier India enters the e-sports arena with its first-ever gaming tournament, the ‘Haier G-League’.
- INR 1 Million prize pool up for grabs.
- The tournament is targeted at Gen Z and millennial audiences.
- Haier’s QD Mini LED TVs power the tournament, offering cutting-edge visual quality, low latency, and immersive audio.
- The tournament kicked off on July 4, 2025, with the main event beginning on July 10, and the final champion being crowned on July 20.
The G-League represents a fresh approach to brand engagement in India, especially for a consumer durables brand. The event integrates Haier’s QD Mini LED TV Series, which boasts features like ultra-realistic visuals, fast response times, and minimal latency—appealing to both gamers and general entertainment fans. These TVs provide a viewing experience that suits the preferences of Gen Z and millennials, who increasingly prioritize both speed and sensory immersion in their digital entertainment.
The Haier G-League also brings to the fore a new era of brand involvement with its audience, moving beyond traditional advertising to engage users in a more experiential and authentic way. Through this event, Haier is not only showcasing its advanced technology but is also positioning itself as a relevant player in a fast-evolving cultural space.
A New Chapter for Haier in India’s Gaming Community:
The Haier G-League features over 8,000 players, forming 2,048 teams, who are competing in the online Battlegrounds Mobile India game. Registrations for the tournament opened on June 24, 2025, on Haier India’s official website, and preliminary rounds began on July 4, 2025. The knockout rounds started on July 10, and fans can watch the 11-day action unfold live on Haier India’s YouTube channel.
Mr. NS Satish, President of Haier Appliances India, reflected on the changing landscape of brand engagement in India, emphasizing that today’s audiences are increasingly looking for experiences that resonate with their values—authenticity, connectivity, and engagement. He views the G-League as an opportunity for Haier to foster a deeper connection with the youth, an important demographic shaping the future of entertainment and technology.
This tournament is part of Haier’s broader “Sport-O-Tainment” strategy, which previously included partnerships with JioHotstar as a digital streaming partner for the Indian T20 League and the ICC Men’s Champions Trophy 2025. Through these efforts, Haier continues to expand its footprint in India’s entertainment and gaming industries, positioning itself as a modern, tech-driven brand.
FAQs about the Haier G-League Tournament:
Q1: What is the ‘Haier G-League’ tournament?
A1: The ‘Haier G-League’ is Haier India’s first-ever e-gaming tournament aimed at engaging India’s younger audience, particularly Gen Z and millennials.
Q2: Which game is being played in the tournament?
A2: The tournament features the popular game Battlegrounds Mobile India (BGMI).
Q3: What is the total prize money for the tournament?
A3: The tournament offers a prize pool of INR 1 Million for the winners.
Q4: When did registrations for the Haier G-League open?
A4: Registrations opened on June 24, 2025, through Haier India’s official website.
Q5: When will the final match take place?
A5: The tournament’s final champion will be crowned on July 20, 2025.
Q6: Where can I watch the tournament live?
A6: The tournament can be streamed live on Haier India’s official YouTube channel.
Q7: What technology powers the Haier G-League tournament?
A7: The tournament is powered by Haier’s QD Mini LED TV range, which offers features like ultra-realistic visuals, fast response times, and low latency for an enhanced gaming experience.
