MediaTek’s “MediaTek Days” campaign has made a return to Amazon, running from June 6 through June 10, 2025. Over the course of these five days, the event focuses on making AI-powered, feature-rich devices more accessible—essentially putting smarter tech within easier reach. It’s a collaboration that pairs MediaTek’s chipsets with Amazon’s massive online platform, aiming to help consumers discover gadgets that deliver better performance and more reliable connectivity.
The broader trend here is clear: demand for intelligent, connected devices is only growing. And MediaTek is positioning itself to meet that demand head-on. The company is using this campaign to showcase its broad lineup of chipsets—not just the flashy ones in high-end phones, but also those powering everything from smart TVs to gaming devices. According to Anuj Sidharth, Director of Marketing & Communications at MediaTek, the goal is about more than just sales. It’s about “delivering real value and helping more people experience the benefits of smarter living through seamless connectivity and powerful performance.” There’s a clear push to help everyday users understand how much of their tech experience is quietly powered by MediaTek behind the scenes.
Amazon shares a similar sentiment. Ajay Sharma, Head of LCS Ads, Smartphones at Amazon, described the campaign as something that “taps into this need, bringing together MediaTek’s cutting-edge innovations and Amazon’s trusted e-commerce ecosystem.” It’s not just about putting devices on sale—it’s about making it easier for consumers to find the right smart, AI-powered tools for their lives. That ease of discovery can be surprisingly valuable, especially with how fast the tech landscape changes.
Unsurprisingly, MediaTek’s Dimensity chipsets are front and center. These are the engines behind many of today’s 5G smartphones, especially those in the premium and flagship categories. The Dimensity 9000 and 8000 series, for example, pack features like integrated 5G, advanced gaming capabilities, high-end imaging, and multi-camera support—all while leaning into the latest AI enhancements.
Several specific models featured on Amazon during the campaign include the OPPO Find X8 and Vivo X200, both built around the Dimensity 9400. There’s also the Realme GT 7, which uses the slightly different Dimensity 9400e. Meanwhile, phones like the OPPO Reno13 and Realme P3 Ultra utilize the Dimensity 8350 and 8350 Ultra, respectively. It’s a solid showcase of just how many recognizable brands rely on MediaTek under the hood.
But it’s not just about smartphones. MediaTek’s reach extends into a variety of consumer electronics. For instance, the Helio G series is designed with mobile gamers in mind, offering strong performance for 4G phones. If you’re more into home entertainment, their Pentonic series targets smart TVs, promising better visuals and audio.
In the laptop world, MediaTek’s Kompanio chipsets support ARM-based Chromebooks, with an emphasis on efficiency and portability—great for users who lean heavily on cloud-based computing. For connectivity, the Filogic line provides advanced Wi-Fi solutions to keep everything from your smart TV to your laptop running smoothly, especially when it comes to streaming or gaming.
Then there’s the Genio line, which powers a growing ecosystem of IoT devices. From smart speakers to home security systems, these chipsets are quietly enabling much of what we now consider standard in a connected home. And looking a bit further ahead, MediaTek’s Dimensity Auto platform is focused on next-gen automotive technology—another signal that the company’s ambitions go well beyond just phones and gadgets.
Put together, all of this paints a picture of a company that’s not just trying to keep up with tech trends but help define them. Whether it’s live streaming, gaming, photography, or managing your smart home, MediaTek’s chips are likely already playing a role—and this campaign on Amazon gives users a chance to explore those offerings in one place. For anyone thinking about their next upgrade, this might be a pretty decent time to take a closer look.
