Samsung is taking a moment to reflect and celebrate. At IFA 2025 in Berlin, the company is marking 40 years since it first entered the home appliance space. What started in 1974 with a single refrigerator has turned into an expansive journey toward a smarter, more connected way of living.
Key Takeaways
- Samsung celebrates 40 years of appliance innovation at IFA 2025 in Berlin.
- The journey began with its first refrigerator in 1974, leading to today’s smart Bespoke AI lineup.
- “AI Home: Future Living, Now” is the theme guiding Samsung’s AI-powered connected living showcase.
- Highlights include the A-65% Bespoke AI Washer, second-gen Bespoke AI Laundry Combo, and a new Extractor Induction Hob.
- SmartThings connects all appliances, creating a seamless and personalized home experience.
Under the theme “AI Home: Future Living, Now,” Samsung is introducing its 2025 Bespoke AI appliance lineup. This isn’t just about high-tech machines. It’s about creating a home that pays attention, learns from daily habits, and makes life just a bit easier through intuitive, AI-powered solutions. And it’s all tied together through the SmartThings platform.
From Simple Tools to Smart Companions
It’s worth stepping back to remember where it all began. That first refrigerator in 1974, the SR-180, was a stepping stone. The 1980s brought research and development centers that helped lay the foundation for what came next. By 2016, the Family Hub refrigerator was already changing the kitchen game with touchscreen controls and internal cameras that let users manage groceries remotely. It marked Samsung’s real pivot into IoT living.
Now, that idea has matured into the Bespoke AI series. These appliances don’t just perform tasks. They observe, adapt, and evolve. Take the Bespoke AI Laundry Combo, for example. It uses sensors to detect everything from fabric type to soil level and automatically adjusts the cycle to suit. Or the Bespoke AI Family Hub+ refrigerator, which uses AI Vision Inside to recognize stored food and suggest ways to manage it better.
What Samsung Is Unveiling at IFA 2025
The spotlight at IFA is firmly on products that push the boundaries of everyday living.
- A-65% Bespoke AI Washer: This washer is making headlines for being 65 percent more energy-efficient than the minimum European Class A requirement. It features an upgraded AI Wash+ function and integrates SmartThings control through a new 7-inch touchscreen. It also comes in a refined “Neat White” finish.
- Second-Generation Bespoke AI Laundry Combo: First launched in Korea, this all-in-one washer and dryer has been improved with greater capacity, faster drying, and more intelligent wash cycles. It includes Auto Open Door+ to minimize residual moisture and odors, plus AI Wash & Dry+ for recognizing additional fabric types like denim and activewear.
- Extractor Induction Hob: This new kitchen innovation merges a powerful hood into the cooking surface itself, removing the need for bulky overhead hoods. It’s designed for modern, open kitchens and features Flex Zone Plus, allowing users to cook with pots and pans of various sizes.
- Bespoke AI Dishwasher: It comes with an AI Wash function that evaluates how dirty the dishes are and adjusts settings accordingly. The upper rack has been redesigned to better accommodate glassware, something that’s been a common concern in traditional models.
- Bespoke AI Jet Bot Steam Ultra: This isn’t just a robot vacuum. It uses steam cleaning and includes a high-grade onboard camera for home monitoring. It syncs with SmartThings for remote control and is expected to launch soon, although exact pricing hasn’t been shared yet.
All these appliances connect and communicate through the SmartThings platform. Whether it’s from your phone or from a control screen on your refrigerator, the whole home becomes one cooperative system.
A Glimpse into Samsung’s Connected Future
What’s also interesting this year is Samsung’s broader commitment to One UI across devices. The same interface used on phones and TVs is coming to home appliances too. That means more consistency, easier learning curves, and a unified feel across the ecosystem. With promised software updates lasting seven years and improved data protection via Knox Matrix, the strategy feels long-term.
Cheolgi Kim, Samsung’s EVP of Digital Appliances, summed it up during the event. He said AI Home is moving from concept to reality, learning from our connected behaviors and offering smarter support in daily routines. IFA 2025, he added, marks a real shift into what Samsung sees as Ambient AI, not just intelligent machines, but systems that quietly adapt and assist without being told.
In a way, this moment at IFA is more than just a celebration of four decades of progress. It’s a checkpoint, where Samsung is showing not only where it came from but where it firmly believes our homes are headed. The future, it seems, is already here. And it’s learning from us, day by day.
Frequently Asked Questions
Q. What is Bespoke AI?
A. Bespoke AI is Samsung’s brand of home appliances that use artificial intelligence to provide personalized and more convenient experiences. These devices can learn user habits and automatically adjust settings to optimize performance.
Q. What is the SmartThings platform?
A. SmartThings is an open platform that connects and controls smart devices from many brands, including Samsung appliances. It allows users to monitor and manage their connected home from a single app.
Q. When did Samsung start making home appliances?
A. Samsung began its home appliance business in 1974 with the release of its first refrigerator.
