Lava International Limited, one of India’s longstanding homegrown smartphone brands, has just made a decisive move in the budget smartphone scene. With the debut of its Bold Series—a fresh lineup that promises a solid 4G experience under ₹10,000—the company is aiming straight at value-conscious users. The series kicks off with two models: the Bold N1 Pro, tagged at ₹6,699 (with launch offer), and the Bold N1, slightly more affordable at ₹5,999. It’s a strategic play that reinforces Lava’s commitment to crafting user-friendly devices for a broader audience.
Built for the Fearless
But there’s more going on here than just another product drop. The Bold Series feels like a statement—a nudge toward consumers who like standing out, who don’t necessarily go with the flow. Lava’s framing is clear: this lineup is for people who want more from their tech. Not just specs, but substance.
They’ve anchored the series on four core pillars: Audacious Design, Unimaginable Pricing, Meaningful Features, and Relatable Attributes. That’s a mouthful, yes, but it suggests a desire to connect, not just compete.
Mr. Sumit Singh, Head – Product at Lava, put it plainly: “The Bold Series reflects our deep belief that technology should be empowering, inclusive, and accessible to all.” His comment continues, “With both Bold N1 and N1 Pro, we’ve created smartphones that bring premium 4G features to the under-₹8K segment… redefining entry-level smartphones by delivering style, performance, and user-first innovation.” Ambitious, no doubt—but there’s a clarity of intent here that stands out.
Bold N1 Pro: Premium Touch on a Budget
Let’s start with the Bold N1 Pro. On paper, it’s a surprisingly premium proposition for its price. A 6.67-inch HD+ punch-hole display with a 120Hz refresh rate leads the visual front—quite rare in this segment. The design follows suit: sleek, available in Titanium Gold and Stealth Black. It doesn’t look like a “budget phone,” and that seems deliberate.
Internally, the device runs on a UNISOC T606 octa-core chip. You get 4GB of RAM, plus another 4GB of virtual RAM—helpful for multitasking—and 128GB of storage, expandable up to 256GB. That’s quite generous, especially if you’re someone who’s always running out of space.
The camera setup is led by a 50MP AI triple rear lens, complemented by an 8MP front shooter with screen flash. Not revolutionary, but certainly solid for casual photography. Running Android 14 and backed by a 5000mAh battery, it supports 18W fast charging (though oddly, the box includes only a 10W charger). It’s a slight mismatch, but perhaps not a deal-breaker.
Security-wise, the side fingerprint sensor and Face Unlock add ease. The IP54 rating is another plus, giving basic protection against dust and splashes. And then there’s Lava’s Free Service@Home offering—a small but meaningful peace-of-mind perk that gives this phone a leg up in customer care.
Bold N1: Simple, Reliable, Clean
If you’re after a no-fuss experience, the Bold N1 seems tailored for that. It comes with a 6.75-inch HD+ display and a 90Hz refresh rate—still respectable. Camera-wise, you get a 13MP AI dual rear system and a 5MP front cam. Not flashy, but functional.
It’s powered by the UNISOC Octa-Core processor, running Android 14 Go Edition. What’s nice here is the absence of bloatware, which can genuinely make a difference day to day. You also get the same RAM configuration as the Pro—4GB physical + 4GB virtual—and 64GB of storage.
Battery? Same 5000mAh pack, and Type-C 10W charging. You won’t be blown away, but again, this is more about dependable performance.
Features like the side-mounted fingerprint sensor and Face Unlock are carried over. One little surprise is Anonymous Call Recording—a feature many might find unexpectedly handy. Design-wise, the glossy back finish is sleek enough, available in Radiant Black and Sparkling Ivory. It looks more premium than you’d expect at this price.
Consumer-First Thinking, Made Clear
Lava’s leaning heavily into its consumer-first message with this series. The Free Service@Home program rolls out nationwide for Bold Series buyers, in addition to in-store support. For many, this kind of assurance matters even more than technical features. You can find the full details on Lava’s official website.
Price-wise, the Bold N1 Pro will set you back ₹6,699 (with a launch coupon), while the Bold N1 comes in at ₹5,999. Both models will be sold exclusively on Amazon India under the Amazon Specials lineup. That also means they’ll benefit from Amazon’s visibility and logistics—which, frankly, helps.
Availability starts soon: the Bold N1 Pro drops on June 2, 2025, at 12 PM. The Bold N1 follows on June 4, 2025, at 12 PM. A ₹100 coupon for the Bold N1 Pro sweetens the deal, available across all payment methods at checkout.
Redefining Entry-Level, One Bold Step at a Time
With the Bold Series, Lava isn’t just filling a gap in the market—they’re trying to reshape it. By packing solid features into attractive designs at competitive prices, they’re making a serious bid for relevance in the 4G budget space. Maybe it’s not a revolution just yet, but it certainly feels like a thoughtful nudge in that direction.
