Lexus India has rolled out a new financing program called the Smart Ownership Plan, aimed at making its luxury vehicles more attainable for a wider set of buyers. Available through Lexus Financial Services, the plan comes with flexible payment options, reduced monthly instalments, and perhaps most importantly, a guaranteed future value at the end of the loan period.
The idea is fairly straightforward. Luxury cars often raise questions around long-term ownership costs and resale value. By addressing both, Lexus is hoping to attract customers who may have been hesitant until now.
Key Takeaways
- New Program: The plan is named the Lexus Smart Ownership Plan.
- Assured Buyback: It offers a guaranteed buyback value of up to 60 percent of the car’s ex-showroom price.
- Covered Models: The plan is currently available for the Lexus ES 300h sedan and the Lexus NX 350h SUV.
- Main Benefit: Customers can enjoy lower equated monthly instalments (EMIs) and have certainty about their car’s future resale price.
How the Plan Works
The Smart Ownership Plan is structured to reduce the monthly financial load on the customer. Buyers pay lower EMIs throughout the loan tenure and a larger, pre-determined amount at the end. This final amount is the assured buyback value. When the loan period concludes, customers have three choices. They can choose to trade in the car for a new Lexus model, return the vehicle to the dealership, or keep the car by paying the remaining buyback amount.
This structure helps remove much of the uncertainty that often comes with owning a luxury vehicle, particularly around depreciation. It offers clarity on what the car will be worth years later, which can be reassuring for many. Lexus Financial Services, the brand’s dedicated financing arm, has designed this plan to provide that sort of flexibility, with salaried professionals and business owners being the most likely target audience.
The two models included in this initiative hold an important place in the brand’s Indian portfolio. The ES 300h, a self-charging hybrid sedan, is well-regarded for its comfort and smooth ride. The NX 350h, meanwhile, is a stylish hybrid SUV that blends sharp design with advanced features. By focusing on these core models, Lexus is presenting a more approachable ownership option that could help it connect with more buyers in the competitive luxury car market.
Frequently Asked Questions (FAQs)
Q. What is the Lexus Smart Ownership Plan?
A. It is a special car financing program from Lexus India that offers lower EMIs and a guaranteed buyback value on select models, making them easier to own.
Q. Which Lexus cars are available under this plan?
A. Currently, the plan is available for the Lexus ES 300h sedan and the Lexus NX 350h SUV.
Q. What is the assured buyback value offered?
A. The plan offers an assured buyback value of up to 60% of the vehicle’s ex-showroom price at the end of the financing period.
Q. What are my options at the end of the loan tenure?
A. At the end of the tenure, you can either trade in your car for a new Lexus, return the car to the dealership, or choose to own the car by paying the final buyback amount.
Q. Is this plan available at all Lexus dealerships in India?
A. Yes, the Smart Ownership Plan is available through all official Lexus Guest Experience Centres across India.
