The roar of the crowd at Munich Football Arena on May 31 capped off the 2024/25 UEFA Champions League season with electrifying energy. And once again, for the third year running, OPPO stood front and center as the Official Smartphone Product Partner. But beyond the final whistle and trophy celebrations, OPPO’s commitment to football continued to shine in ways that go far deeper than high-tech devices. This isn’t just about showcasing innovation—it’s about helping fans and players alike “Make Your Moment,” and ensuring those moments are as memorable off the pitch as they are on it.
Bringing the Game Closer with OPPO Technology
Inside the buzzing Champions Village at Munich Football Arena, OPPO blended football tradition with Munich’s vibrant culture and the company’s latest breakthroughs in AI and imaging. One of the standout attractions? An AI-powered virtual avatar of Spanish football prodigy and OPPO Global Brand Ambassador, Lamine Yamal. Fans queued eagerly to snap AI-enhanced selfies with their digital football hero—a surprisingly personal experience, despite the virtual format.
To add a real-world thrill, Inter Milan icon Marco Materazzi made a surprise appearance at the OPPO Hospitality Lounge. He met fans, posed for photos, and even offered hands-on looks at OPPO’s newest devices, which were clearly a hit.
Among the tech highlights, OPPO’s latest camera zoom innovation turned heads. It solves a pretty common problem: trying to capture crisp photos or videos from the upper tiers of a stadium. Now, with enhanced zoom, fans can get sideline-like shots from the nosebleeds. Features like AI Unblur and AI Eraser round out the package, helping users clean up images so even fleeting action shots—a last-second goal, a critical save—stay sharp and vivid.
Forging Global Connections Through Football and Technology
On the eve of the final, OPPO took things beyond gadgets. They brought together football legends like Kaká and Cafu for a heartwarming initiative: charity football clinics for Brazilian youth athletes in Munich. For these young players, the chance to learn directly from global icons was a dream come true. And it didn’t stop there. Former England defender and fan favorite Micah Richards jumped into a 5v5 match with the kids, bringing an extra layer of excitement.
These moments were more than just meet-and-greets. OPPO’s AI-driven tech was there, too, capturing the action and preserving these once-in-a-lifetime memories with the clarity and style only smart imaging can offer.
On match day itself, OPPO hosted a cultural crossover like no other. Kaká, UEFA Champions League legend Esteban Cambiasso, and a group of young Chinese women footballers came together to play Cuju—an ancient Chinese game often seen as a precursor to modern football. It was an unexpected but meaningful way to connect different football traditions and show how the sport speaks a universal language.
All these events reflect a deeper strategy: OPPO is using its global presence not just to promote football, but to actively build a bridge between technology and community. By elevating youth participation and spotlighting untold stories from the football world, they’re helping the game evolve and expand in inspiring ways.
Nurturing the Next Generation: OPPO’s Community Programs
Beyond the spotlight of this year’s final, OPPO has been quietly (but impactfully) running youth sports and talent development programs around the globe throughout its third year of partnership with UEFA.
In Brazil, the company launched a multi-faceted initiative across four communities in São Paulo. The focus? Rejuvenating football infrastructure, donating gear, offering professional coaching, and opening real opportunities for kids to break into the professional scene.
Meanwhile in Egypt, OPPO partnered with The Maker Football School for the Maker OPPO Dream League. This national youth tournament isn’t just about winning matches. It’s about finding and nurturing top young talent across the country, with coaching and training provided to help players truly grow.
Over in Mexico, OPPO teamed up with UNESCO and local sports authorities in Puebla and Chihuahua. Their joint effort aims to support and inspire aspiring footballers, delivering equipment and tech solutions that give young athletes a genuine shot at reaching the next level.
Since day one of their UEFA partnership, OPPO has consistently delivered on its promise: to enhance the fan experience with cutting-edge tech, and to uplift football communities worldwide. Inside stadiums, their devices help fans hold onto iconic moments. Outside, their programs plant the seeds for future stars and foster a deeper love for the game.
It all comes back to that one simple, yet powerful idea: helping more people, in more places, “Make Your Moment.”
