Haier Appliances India has stepped in as the Gold Sponsor for the Asia Cup 2025. The leading appliances brand, which has held the title of being ranked number one globally for 16 straight years by Euromonitor International, is making this move with one clear intention: to reach millions of cricket fans across India. And perhaps even more importantly, it’s targeting the younger crowd, the ones who live and breathe both sports and lifestyle brands.
Key Highlights:
- Key Sponsor: Haier India has secured the Gold Sponsor rights for the Asia Cup 2025 cricket tournament.
- Marketing Focus: The brand wants to position itself strongly among young, premium consumers in India.
- Core Idea: This sponsorship is part of Haier’s broader “Sport-o-Tainment” strategy, blending sports with entertainment to keep audiences engaged.
- Brand Presence: Expect Haier’s visibility everywhere inside the stadiums throughout the tournament.
A Plan to Reach Cricket Fans
Cricket in India isn’t just a sport. It’s often described as an emotion, something that cuts across age, class, and region. Haier is leaning right into that passion, making it a core piece of its marketing playbook in the country. The company’s “Sport-o-Tainment” approach is designed to blend the thrill of live matches with entertainment-driven experiences, creating a deeper connection with consumers. By sponsoring the Asia Cup, Haier isn’t just advertising. It’s placing itself right in the middle of India’s biggest collective obsession.
Commenting on the partnership, Mr. NS Satish, President of Haier Appliances India, said the agreement reflects the company’s long-term vision of becoming part of India’s cultural fabric. “Cricket is more than a sport, it’s a national emotion that mirrors our core values of passion, resilience, and innovation,” he noted. He also highlighted that the Asia Cup gives Haier an ideal stage to showcase products that match modern, fast-changing lifestyles.
High Visibility During Matches
Through this sponsorship, Haier’s presence will be hard to miss. Fans at the matches, as well as those glued to their TV screens, will notice the company’s logo and branding in high-impact spots. This will range from perimeter boards along the boundary ropes to big-screen placements inside the venues. Beyond just visibility, Haier also plans interactive activities within the stadiums to bring fans closer to the brand.
It’s not Haier’s first foray into sports either. Over the years, the company has built a strong global sports marketing portfolio. In cricket alone, it has partnered with the Indian Premier League (IPL), the ICC Men’s T20 World Cup, and the Champions Trophy. Looking beyond cricket, Haier has tied up with tennis tournaments such as Roland-Garros, the ATP Tour, and the US Open. Clearly, the company has long recognized the pull of popular sports when it comes to connecting with large and diverse audiences.
Frequently Asked Questions (FAQs)
Q. What is Haier’s role in the Asia Cup 2025?
A. Haier Appliances India is the official Gold Sponsor for the Asia Cup 2025 tournament.
Q. Why is Haier sponsoring a cricket tournament?
A. Haier is sponsoring the Asia Cup to connect with India’s large population of cricket fans, particularly the younger generation, as part of its “Sport-o-Tainment” marketing plan.
Q. Who is the President of Haier Appliances India?
A. The President of Haier Appliances India is Mr. NS Satish.
Q. Has Haier sponsored other sports events before?
A. Yes, Haier has a history of sponsoring major sports events, including the Indian Premier League (IPL), the ICC Men’s T20 World Cup, and premier tennis tournaments like Roland-Garros.
Q. Where are Haier’s manufacturing facilities in India?
A. Haier India has two state-of-the-art manufacturing facilities located in Pune and Greater Noida.
