GOBOULT, one of India’s fastest-growing wearable brands, has managed to expand its business even as the industry shows signs of slowing down. According to the International Data Corporation’s (IDC) India Monthly Wearable Device Tracker for the second quarter of 2025, the overall market slipped by 9.4% year-over-year. In sharp contrast, GOBOULT posted a 21.8% increase, making it the fastest-growing brand in the country’s wearables sector.
Key Takeaways
- GOBOULT’s wearable market share in India rose to 10.9%, up from 8.1% a year earlier.
• Smartwatch shipments jumped 49.6% year-over-year, while the smartwatch category itself fell by 28.4%.
• In the True Wireless Stereo (TWS) segment, the company’s market share reached 14.9%, supported by 14.9% growth in shipments.
• GOBOULT is preparing for an Initial Public Offering within the next 18 months.
• A massive retail expansion is underway, with plans to grow its offline presence from 3,000 to more than 30,000 stores in the same period.
The IDC report shows that GOBOULT’s strength lies in categories that have been under pressure. In smartwatches, the company nearly doubled its share, reaching 8.2% compared to 3.9% last year. This achievement is particularly striking because the smartwatch segment as a whole shrank by nearly one third over the same period.
The brand also delivered steady results in the TWS audio market. Its share rose from 12.8% to 14.9%, backed by shipment growth that matched the same 14.9% pace year-over-year, despite signs of a slowdown across the category.
These gains follow the company’s recent rebranding from Boult to GOBOULT, a move designed to reflect its premium focus and global ambitions. Co-founder Varun Gupta described the growth as encouraging but emphasized that the company’s bigger focus remains on the road ahead. “GOBOULT is building scale, trust, and innovation at a pace that will define the next chapter of wearables in India,” he said.
Looking at the financial picture, GOBOULT closed fiscal 2025 with ₹800 crore in revenue and has set a target of ₹1,000 crore for fiscal 2026. Much of this growth is expected to come from its premium lines such as Mustang and Klarity. Alongside that, the company is investing ₹25 crore in research and development this year to design feature-rich devices that stand out in a crowded market.
In the longer term, GOBOULT is preparing for its IPO, which is expected within the next 18 months. At the same time, it is working on an aggressive offline retail expansion that would increase its presence tenfold, from 3,000 to more than 30,000 stores across India. This push is aimed at reaching a wider range of consumers and strengthening its position in an industry that, for now, appears to be tightening.
Frequently Asked Questions (FAQs)
Q. What is GOBOULT?
A. GOBOULT is the new brand identity for Boult, an Indian company that sells personal tech products like smartwatches and wireless audio devices.
Q. How much did GOBOULT grow in the second quarter of 2025?
A. GOBOULT’s business grew by 21.8% year-over-year in Q2 2025, while the overall Indian wearables market declined by 9.4%.
Q. What is GOBOULT’s market share in the smartwatch category?
A. According to the IDC report for Q2 2025, GOBOULT’s market share in the smartwatch category is 8.2%, up from 3.9% in the same period last year.
Q. What are the future plans for GOBOULT?
A. The company plans to launch an IPO within 18 months, expand its offline store count to over 30,000, and is targeting a revenue of ₹1,000 crore in the 2026 fiscal year.
