On July 2, 2025, Good Game Group Inc. announced that Indian cricket star Rishabh Pant is now the global brand ambassador for “Good Game” — a unique Global Gaming Reality Show that, interestingly, is set to launch out of India. The show blends elements of reality TV with the world of competitive gaming, aiming to uncover the next big Gaming Celebrity Superstar.
Key Highlights:
- Rishabh Pant joins as global brand ambassador for Good Game.
- Good Game claims the title of the world’s first “As-live” Global Gaming Reality Show.
- India will serve as the show’s debut market.
- Good Game Group plans to invest up to INR 100 crore annually.
- Spunnge Media Private Limited is leading the India rollout.
- The India winner takes home $100,000 in cash and prizes.
“Good Game” introduces a fresh hybrid format that merges gaming with the dramatics of reality TV. Its core mission? To spotlight and elevate rising stars in gaming and entertainment. Backed by an ambitious investment plan—up to INR 100 crore a year—Good Game Group is betting big. For the India launch, they’ve partnered with Spunnge Media Private Limited.
Audiences in India will be able to tune in via a major OTT/broadcast partner and through Good Game’s official YouTube channel. Beyond that, fans can expect community-driven watch parties across social media. The show is actively courting sponsors, especially those eager to engage Gen Z audiences through an intersection of pop culture, esports, and influencer-driven entertainment.
Pant, known for his bold gameplay and calm under pressure, expressed genuine enthusiasm about the partnership. He praised Good Game’s vision and said he was excited about what’s ahead. Rai Cockfield, the show’s founder, echoed the excitement. He noted Pant’s iconic status and mass appeal, believing the cricketer could help shine a spotlight on emerging gaming talent.
The show itself follows an “as-live” model—meaning it’s filmed, edited, and released in near real-time while production is still ongoing. This technique ensures content stays relevant to current gaming trends, memes, and cultural shifts, while maintaining the polish of a fully edited show.
Participants will come from across the gaming ecosystem: streamers, creators, entertainers. But it’s not just about button-mashing skills. They’ll be judged on how well they can perform in front of a camera, create viral moments, understand the business side of entertainment, and build online communities. Celebrity judges from the world of sports, gaming, and pop culture will be part of the show. The India winner will not only pocket a $100,000 prize package but also move on to the Good Game APAC stage, where they’ll compete against top players from across Asia-Pacific.
Cockfield added that the gaming industry, now boasting over 3.3 billion global players, is more lucrative than film and television combined. Through Good Game, he wants to tell the stories of people making a name for themselves in gaming and entertainment. India, with over 550 million gamers and a booming youth demographic, was the natural choice for the show’s launch.
The format doesn’t just stop at entertainment. Good Game is integrating brand partnerships into its storytelling, offering sponsors a chance to be part of both the content and the community. With gaming growing as both a lifestyle and a professional pursuit in India—especially now that it’s being recognized as a medal sport internationally—there’s more momentum than ever.
Good Game Group Inc. operates at the intersection of content, community, and commerce. Their long-term aim is ambitious: to create a global entertainment platform that functions like a “Gaming Idol” for creators. Whether through physical “Hubs” for tournaments and social events or through digital platforms like Discord and YouTube, the show wants to become a cultural mainstay.
FAQs:
Q: What exactly is Good Game?
A: Good Game is being billed as the world’s first “As-live” global gaming reality show. It’s a pretty ambitious blend of competitive gaming and reality television, all aimed at discovering the next big gaming celebrity. Think of it as part esports, part reality TV—designed to create a star from the gaming world.
Q: Who’s the global brand ambassador for Good Game?
A: That would be Rishabh Pant—the star Indian cricketer. He’s stepping into the gaming spotlight to represent the show globally, which, honestly, makes sense given his huge fan following and appeal with younger audiences.
Q: What does “As-live” really mean in this context?
A: It means the show is shot, edited, and then released in real-time, or very close to it—while the contestants are still actively competing. So while it’s not technically live, it unfolds almost like it is, capturing the immediacy and drama of the moment.
Q: What does the winner of the India edition get?
A: The top prize includes $100,000 in cash and rewards. But beyond that, the winner also gets an entry into Good Game APAC, so the opportunity doesn’t just stop at India—it goes regional and potentially global.
Q: How can people in India watch Good Game?
A: It’s set to premiere across India via a major OTT or broadcast partner. Plus, episodes will be available on Good Game’s official YouTube channel, making it easily accessible for a wide audience.
Q: What’s the scale of Good Game Group Inc.’s investment?
A: They’re going big—planning to invest up to INR 100 crore annually to develop and scale the show. It’s a clear sign they’re serious about creating a global entertainment property.
Q: Why start the rollout in India?
A: Well, India has the largest young demographic in the world and over 550 million active gamers. That kind of scale and enthusiasm for gaming makes it an ideal launchpad for a show like this.
