itel has officially launched its latest smartwatch, the Alpha 3, and it’s set to redefine what we expect from budget-friendly wearables. With a sleek 1.5-inch round display, premium bezel design, and an impressive range of features, this smartwatch brings a lot to the table for a price that won’t break the bank. It’s all about offering essential, practical features without any of the fluff, making it an ideal choice for users who value both style and functionality.
Key Features:
- 1.5-inch Round Display: With a large, clear screen and a premium bezel design, the Alpha 3 stands out in its price range.
- Bluetooth Calling: Single-chip Bluetooth calling ensures crystal-clear voice connectivity—something usually reserved for higher-end smartwatches.
- Durability: With an IP67 rating for water and dust resistance, it’s built to withstand harsh conditions.
- 500 Nits Brightness: The screen remains easy to read even under bright sunlight.
- Health Tracking: Includes 24/7 heart rate monitoring, SpO₂ tracking, sleep analysis, and activity stats.
- Sports Modes: Over 100 sports modes for precise tracking of various physical activities.
- Customization: Choose from over 150 watch faces and enjoy the AI voice assistant for hands-free task management.
- Battery: Powered by a 300 mAh battery, ensuring long-lasting use.
- Colors: Available in Dark Blue, Rose Gold, and Black.
- Price: Just Rs. 1499!
The Alpha 3 is crafted to be your daily companion—whether you’re tackling a tough workout, braving harsh weather, or juggling a busy day. One of the standout features of this smartwatch is Bluetooth calling. It’s a feature you’d normally expect to pay a premium for, but here it comes at a fraction of the cost. The IP67 water and dust resistance rating further enhances its durability, ensuring it can handle various environmental conditions.
Plus, with 500 Nits of brightness, the screen is still visible even on those scorching sunny days—something that’s crucial for outdoor enthusiasts.
The CEO’s Vision:
“Alpha 3 is built on a simple insight. We’ve seen users evolve from just basic functionalities to expecting premium experiences at accessible price points,” said Mr. Arijeet Talapatra, CEO of itel India. “Today, they care about style, display clarity, and real-time connectivity just as much as they care about step counts and sleep cycles. With the Alpha 3, we’re bringing together smart functionality and everyday comfort in one seamless experience. We want to be in sync with what our consumers genuinely want and deliver it in a way that feels authentic, meaningful, and practical.”
More Than Just a Smartwatch: Health Monitoring Made Simple
The Alpha 3 doesn’t just help you stay connected—it also keeps a close eye on your health. With 24/7 heart rate tracking, SpO₂ monitoring, and detailed sleep analysis, it offers a complete snapshot of your health. You can also track your daily activities with the integrated activity stats feature. For fitness buffs, the watch comes equipped with over 100 sports modes, enabling accurate tracking of a variety of physical activities.
Customization & Convenience
Another highlight of the Alpha 3 is its level of customization. Choose from over 150 watch faces, so you can tailor your smartwatch to match any look or occasion. The integration of an AI voice assistant makes it even more convenient by allowing you to manage calls, set reminders, and access info without having to touch the screen. Instant call and message alerts keep you connected throughout the day.
Power and Style Combined
The Alpha 3’s 300 mAh battery ensures it can keep up with your lifestyle, offering reliable power even with all these features. Plus, with a 1-year warranty, you’re covered for any unexpected issues. The smartwatch is available in a sleek, attractive package and comes in three stylish colors: Dark Blue, Rose Gold, and Black, offering something for every taste.
A Strategic Move by itel
itel’s launch of the Alpha 3 is part of a broader strategy to make advanced tech accessible to more consumers. The company is clearly targeting the budget-conscious market with this smartwatch, delivering a premium display, essential smart features like Bluetooth calling, and robust health tracking—all for just Rs. 1499. With such an affordable price tag, itel is positioning the Alpha 3 as an attractive option for those seeking a quality smartwatch without splurging.
This move solidifies itel’s growing presence in the affordable tech space, offering consumers a high-value product that’s designed with their genuine needs in mind. The Alpha 3 is available across retail stores in India, making it easy for a broad audience to get their hands on this practical, feature-packed device.
