Lexar, long known as a heavyweight in global memory and storage solutions, has just marked a major milestone: it’s now the top dog in India’s camera memory card market. According to the latest CMR Consumer Storage Flash Devices Report for Q1 CY2025, Lexar has surged ahead with a dominating presence, solidifying its hold across key product categories.
Digging into the numbers, Lexar captured a commanding 69% market share in the CFexpress card segment—a space that’s been growing rapidly, especially among professionals shooting in 4K and 8K. On top of that, the brand secured a 36% market share by value in SD cards, giving it an overall lead in the camera memory card space when measured by value.
Key Highlights:
- Lexar ranks as the No. 1 camera memory card brand in India for Q1 CY2025.
- Holds 69% of the CFexpress card market.
- Commands 36% market share by value in SD cards.
- CFexpress is increasingly essential for 4K/8K video and pro-level content creation.
- Lexar credits its success to sharp strategic execution, strong product design, and growing user trust.
- India stands out as a vital growth frontier, and Lexar’s doubling down.
- Products feature blazing read/write speeds, broad storage capacities, and rugged durability.
- Portfolio includes CFexpress, SDXC, microSD, readers, and portable SSDs.
- National distribution via Redington Ltd., Creative NewTech Ltd., and Supertron Electronics Pvt Ltd.
- Growth is largely fueled by rising demand from content creators and media professionals.
What makes the CFexpress story even more interesting is how quickly it’s become a must-have for professionals. With digital cameras now capable of ultra-high-definition capture, the need for robust, high-speed memory has exploded. Lexar’s leadership here isn’t just about numbers; it’s about understanding what creators genuinely need when they’re out in the field or back in post. The brand seems to be speaking directly to those needs—and it’s being heard.
Fissal Oubida, General Manager for India, Middle East, and Africa at Lexar, weighed in on this achievement: “Securing the No.1 position in India’s camera memory card market is a major milestone for Lexar. This CMR report confirms our focused approach, product evolution, and increasing confidence among both professional and enthusiast users. India is a key growth market for us, and we plan to expand our presence by offering cutting-edge memory solutions that serve the changing needs of creators across the country.”
That statement really encapsulates Lexar’s current posture: ambitious, forward-thinking, and keenly aware of where growth opportunities lie.
The brand’s standing in the Indian market hasn’t come from luck. It’s a combination of relentless focus on performance and constant refinement of product lines. Lexar’s memory cards deliver rapid read/write speeds, with capacities that stretch from standard gigabytes to professional-grade terabytes. But it’s not just about speed—these cards are built to last. Many are weather-sealed, shockproof, and durable enough to handle whatever rough-and-tumble environment a content creator might find themselves in.
From CFexpress to SDXC, microSD, card readers, and portable SSDs, Lexar’s lineup covers the full spectrum of media needs. The common thread across these products? Consistent reliability. That’s something that resonates deeply with pros who can’t afford hiccups when dealing with large files or tight deadlines.
Distribution also plays a big role. With partners like Redington Ltd., Creative NewTech Ltd., and Supertron Electronics Pvt Ltd., Lexar ensures its products are widely accessible. It’s one thing to have a great product—getting it into people’s hands efficiently is a whole other challenge. And Lexar seems to be handling both fronts effectively.
All of this ties back to a broader trend. India’s content creation and media sectors are booming, and that boom brings with it a hunger for dependable, high-speed storage. Lexar’s alignment with these needs—and its ability to anticipate where the market is headed—are perhaps its most significant advantages right now. It’s not just responding to the market; it’s shaping it.
And as demand keeps climbing, especially in high-performance imaging and media production, Lexar appears well-positioned to hold onto its lead—maybe even extend it. For now, at least, it seems they’ve got the crown, and they’re not letting go anytime soon.
