Lexar, a well-known name in memory and storage technology, just concluded its all-India partner meet, ‘Lexar Udaan,’ in Goa. Held from July 4th to 6th at the Radisson Blu Resort in Cavelossim, the event brought together distributors, resellers, and key channel partners from 46 different cities across the country.
Key Takeaways
- Event: Lexar hosted its ‘Lexar Udaan’ partner meet in Goa, gathering top partners from 46 cities.
- Focus: Shared upcoming strategies for India and introduced the latest Lexar products.
- Market Position: Lexar cited a CMR report confirming its top spot in India’s camera memory card segment by value.
- New Launches: Featured products included the Lexar Go SSD, NM1090 NVMe SSD, and Gold & Silver Armor SD cards.
- Business Model: Reinforced ‘The Lexar Way’, a partner-first approach emphasizing support, training, and shared growth.
The gathering wasn’t just another corporate affair. It was, in many ways, a strategic checkpoint. Lexar used the opportunity to lay out its vision for the Indian market, share updates on its business direction, and offer a close-up look at some of its latest product innovations.
Among the highlights was a nod to Lexar’s standing in the Indian camera memory card market. According to a recent CyberMedia Research (CMR) report, Lexar now leads the segment by value. It’s a position that seemed to resonate proudly throughout the event.
Several new products were introduced to partners, including the Lexar Go portable SSD, the NM1090 M.2 NVMe SSD, and the gold and silver armor series SD cards. Each of these memory and storage products was showcased with a level of detail meant to equip partners with both the technical know-how and the marketing confidence to take these products forward.
The event revolved around ‘The Lexar Way’ the company’s guiding philosophy for working with partners. It’s a partner-first model, really, built on collaboration, shared knowledge, and consistent support. There were interactive sessions, product demos, and plenty of one-on-one conversations. That last part, perhaps, mattered the most.
Fissal Oubida, Lexar’s General Manager for India, Middle East, Africa & CIS, described the meet as more than just a formal business update. For him, it was a celebration of shared wins and a glimpse into what’s coming next. He highlighted the Lexar Go SSD, which is compact and lightweight, and the NM1090 SSD, a powerful PCIe Gen5 x4 M.2 NVMe storage solution. Both cater to high-performance users, whether in gaming, creative work, or demanding professional environments.
Also standing out were the Armor series memory cards. Built to take a beating, they come in both SD and microSD formats. The Lexar Professional GOLD Armor SDXC UHS-II Card V60, for example, doesn’t just offer fast speeds; it’s also IP68-rated and designed with a stainless-steel surface to withstand pressure, dust, and water. It’s the kind of ruggedness that makes sense for professionals constantly on the move.
Rajeev Anand, Director of Sales for India, tied much of Lexar’s recent success to ‘The Lexar Way.’ His take was clear: it’s not just about rolling out good products; it’s about arming partners with everything they need to thrive, training, market insights, even tailored strategies. And from the sound of it, that commitment isn’t slowing down anytime soon.
As the three-day conference wrapped up, the tone was optimistic. There was an energy that hinted at more than just new gadgets or quarterly targets. It felt like a network being strengthened, ready to take on a rapidly shifting tech landscape together.
Frequently Asked Questions (FAQs)
Q1. What is Lexar?
A1. Lexar is a global brand that manufactures digital memory and storage products. Its portfolio includes memory cards, USB flash drives, card readers, and solid-state drives (SSDs) for consumers, photographers, videographers, and industrial applications.
Q2. What new products did Lexar feature at the Goa meet?
A2. Lexar highlighted three main products: the Lexar Go portable SSD, known for being extremely light; the NM1090 M.2 SSD, which offers very high read/write speeds; and the Gold and Silver Armor SD cards, which are built with a durable stainless-steel casing.
Q3. Is Lexar a popular brand for memory cards in India?
A3. According to a recent report from market research firm CMR, which was cited by Lexar’s management, the company holds the number one position by value in the camera memory card segment in India.
Q4. What are the key features of the Lexar NM1090 SSD?
A4. The Lexar ARES NM1090 M.2 2280 PCIe Gen5 x4 NVMe SSD is one of the fastest consumer SSDs available. It offers maximum sequential read speeds of up to 14,000 MB/s and write speeds of up to 12,000 MB/s, making it suitable for demanding tasks like high-end gaming and video editing.
Q5. What is special about the Lexar Armor series SD cards?
A5. The Lexar Armor series memory cards, including the Gold and Silver lines, are designed for extreme durability. They feature a stainless-steel front surface that makes them resistant to bending and physical impact. They are also IP68 rated, meaning they are protected against dust and can be submerged in water.
