In a bid to simplify digital transactions, MobiKwik has launched its ‘Pocket UPI’ campaign, featuring actor Jaideep Ahlawat. This initiative aims to address common issues users face with traditional UPI payments, such as cluttered bank statements and security concerns.
A New Approach to UPI Transactions
Traditional UPI payments often require direct bank account linking, leading to potential security risks and a flood of minor transactions cluttering bank statements. MobiKwik’s Pocket UPI offers an alternative by allowing users to make UPI payments directly from their MobiKwik Wallet, eliminating the need to link bank accounts.
Users can load their wallets via credit cards, debit cards, or bank transfers and make payments by scanning any QR code or entering a UPI ID. This method not only streamlines the payment process but also enhances security by reducing direct exposure to bank accounts.
Jaideep Ahlawat Leads the Campaign
Known for his compelling performances, Jaideep Ahlawat brings authenticity to the campaign by portraying his popular cop character. In a series of digital films, he humorously navigates everyday financial scenarios, highlighting the convenience and security of using Pocket UPI.
The campaign kicked off with a teaser on Ahlawat’s Instagram account on May 16, 2025, generating significant buzz and engagement. The first film, released on May 19, 2025, showcases how small daily transactions can clutter bank statements, positioning Pocket UPI as a solution for maintaining cleaner financial records.
Addressing User Concerns
Despite the growth of digital payments in India, users often struggle with managing UPI transactions across platforms and bank accounts. Issues such as security risks, expense tracking difficulties, and payment delays are common. MobiKwik’s Pocket UPI addresses these challenges by offering:
- Bank Account Independence: Make UPI transactions without linking a bank account, reducing fraud risk.
- Clutter-Free Statements: Keep bank statements clean by routing payments through the Pocket UPI balance.
- Budget Control: Load specific amounts into the wallet to manage monthly spending effectively.
- Faster Transactions: Experience quicker, PIN-less payments for everyday transactions.
Company Insights
Jaskaran Singh Kapany, Chief Marketing Officer at MobiKwik, stated, “As a company, we have been known to introduce innovative products that simplify consumers’ interaction with financial services. Pocket UPI is one such revolutionary product that simplifies UPI payments and adds tremendous value to possibly the largest product use case in the world.”
Upasana Taku, Co-Founder of MobiKwik, emphasized the user-centric approach, noting that Pocket UPI aims to simplify daily transactions and encourage more people to embrace digital payments.
MobiKwik plans to release additional films in the campaign, focusing on enhanced security, PIN-less payments, and improved budgeting control. These will be available on the company’s and Jaideep Ahlawat’s social platforms, continuing to educate users on the benefits of Pocket UPI.
As digital payments become increasingly integral to daily life, MobiKwik’s Pocket UPI offers a streamlined, secure, and user-friendly alternative to traditional UPI transactions.
