Samsung, India’s largest consumer electronics brand, has just opened the doors to a new premium experience store in Mumbai. Located at the Lotus Trade Centre in the heart of Andheri West, the 1,600 sq. ft. space officially launched on July 22, 2025. The store is designed as a comprehensive destination where customers can explore Samsung’s latest innovations up close and see firsthand how its connected device ecosystem works in everyday scenarios.
Key Takeaways
- A new 1,600 sq. ft. Samsung premium experience store is now open at Lotus Trade Centre, Andheri West, Mumbai.
- The store displays Samsung’s complete range of Galaxy devices, including smartphones, laptops, tablets, smartwatches, and smart rings.
- It features special zones for experiencing the SmartThings connected ecosystem and interactive product displays.
- Launch celebrations include special offers through Paytm First, such as free OTT subscriptions and dining deals.
- The store includes a service center for post-purchase support and will host regular workshops on using Galaxy devices.
The area itself is a bustling hub for retail and lifestyle, making it a fitting spot for this kind of immersive experience. With this launch, Samsung is clearly aiming to deepen its premium retail presence in Mumbai and, perhaps more importantly, provide a more hands-on environment for people to engage with its technology.
Inside the store, visitors will find the full lineup of Galaxy devices. That includes everything from smartphones and tablets to laptops, smartwatches, and even smart rings. There are designated areas that let customers interact with these products in real-world settings, and one of the key highlights is the SmartThings zone. This section demonstrates how Samsung’s connected platform brings together various devices and home appliances into one cohesive system.
What adds another layer to this store is the focus on service and education. There’s a full-service center built right in, offering post-purchase support. Plus, the store will regularly host ‘Learn @ Samsung’ workshops. These sessions are meant to be especially useful for millennials and Gen Z audiences, with topics covering AI-powered photography, creativity tools, and productivity hacks using Galaxy devices. It’s a pretty strategic way to keep customers not just buying but also fully utilizing their tech.
To celebrate the opening, Samsung is rolling out several limited times offers through Paytm First. Customers can take advantage of more than 30 free subscriptions across OTT, music, and wellness apps. On top of that, there are discounts on gift cards from over 40 brands, special deals on travel and dining, and even buy-one-get-one-free buffet offers at more than 100 restaurants nationwide.
Sumit Walia, Vice President at Samsung India, summed it up by saying this store is a significant move in their broader effort to expand premium retail experiences. He mentioned it’s about more than just sales; it’s about creating destinations that combine technology, customer engagement, and service.
Adding to that convenience is Samsung Store+, a digital feature within the store that lets customers browse devices and schedule home delivery, streamlining the entire shopping process.
In short, this new space in Andheri West isn’t just another showroom. It feels like Samsung is trying to make it a place where technology meets lifestyle, with a bit of fun, a lot of functionality, and a strong emphasis on being hands-on.
Frequently Asked Questions (FAQs)
Q1. What is the location of the new Samsung store in Mumbai?
A1. The new Samsung premium experience store is located at Lotus Trade Centre, Andheri West, Mumbai.
Q2. What products are available at the new Samsung store?
A2. The store features Samsung’s full range of Galaxy devices, including the latest smartphones, tablets, laptops, smartwatches, and smart rings, along with the SmartThings ecosystem.
Q3. Are there any special offers for the store launch?
A3. Yes, to celebrate the launch, customers can get exclusive Paytm First benefits , including free subscriptions to OTT and music services , discounts on gift cards , and special dining deals.
Q4. Does the new Samsung store have a service center?
A4. Yes, the store includes a full-fledged service center to provide customers with prompt post-purchase support.
Q5. Will there be any workshops or events at the store?
A5. The store will host regular workshops as part of the ‘Learn @ Samsung’ initiative, focusing on topics like AI-powered photography and productivity using Galaxy devices.
